Baozun CEO buys 20,000 ADS in open market

Q: How many Baozun (BZUN) ADS did the CEO buy and at what prices?

Through JESFUND, the CEO bought 10,000 ADS at a weighted-average price of $2.73 and another 10,000 ADS at $2.69. Each block was executed in multiple trades within narrow price ranges around those averages.

Q: Were Baozun (BZUN) CEO’s recent ADS purchases direct or indirect holdings?

The purchases were indirect holdings. All reported American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by CEO Qiu Wenbin, rather than in his personal name.

Q: How were the purchase prices for Baozun (BZUN) ADS calculated in the Form 4?

Each transaction used a weighted-average purchase price. The June 1, 2026 block reflects trades between $2.73 and $2.74; the June 2, 2026 block reflects trades between $2.69 and $2.71, as disclosed in the Form 4 footnotes.

Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE.

Filing Impact

(Neutral)

Filing Sentiment

(Positive)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him.

On June 1, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.73 per ADS, in multiple trades within a $2.73–$2.74 range. On June 2, 2026, JESFUND bought another 10,000 ADS at a weighted-average price of $2.69, in trades within a $2.69–$2.71 range.

Following these transactions, JESFUND holds 1,493,872 American Depositary Shares of Baozun Inc., all indirectly owned by Qiu Wenbin.

Insider Trade Summary

Net Buyer: 20,000 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($54K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.69	$27K
Purchase	American Depositary Shares	10,000	$2.73	$27K

Holdings After Transaction: American Depositary Shares — 1,493,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.73 to $2.74, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.69 to $2.71, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS purchased June 1, 2026: 10,000 ADS at $2.73 ADS purchased June 2, 2026: 10,000 ADS at $2.69 Total ADS purchased: 20,000 ADS +2 more

5 metrics

ADS purchased June 1, 2026 10,000 ADS at $2.73 Open-market purchase at weighted-average price within $2.73–$2.74 range

ADS purchased June 2, 2026 10,000 ADS at $2.69 Open-market purchase at weighted-average price within $2.69–$2.71 range

Total ADS purchased 20,000 ADS Sum of two open-market purchase transactions reported in this Form 4

Total ADS held after transactions 1,493,872 ADS All American Depositary Shares held by JESFUND after the reported trades

Highest reported trade range $2.73–$2.74 Price range for June 1, 2026 weighted-average purchase block

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price, indirect

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

indirect financial

"ownership_type: indirect"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun (BZUN) CEO Qiu Wenbin report?

Baozun CEO Qiu Wenbin reported two open-market purchases totaling 20,000 American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD. The trades were executed on June 1 and 2, 2026, increasing his indirect holdings in the company.

How many Baozun (BZUN) ADS did the CEO buy and at what prices?

Through JESFUND, the CEO bought 10,000 ADS at a weighted-average price of $2.73 and another 10,000 ADS at $2.69. Each block was executed in multiple trades within narrow price ranges around those averages.

What are Baozun (BZUN) CEO’s total indirect ADS holdings after these trades?

After the reported purchases, JESFUND (SINGAPORE) PTE. LTD., wholly owned by the CEO, holds 1,493,872 American Depositary Shares of Baozun Inc. This figure represents all ADS held by JESFUND following the Form 4 transactions.

Were Baozun (BZUN) CEO’s recent ADS purchases direct or indirect holdings?

The purchases were indirect holdings. All reported American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by CEO Qiu Wenbin, rather than in his personal name.

How were the purchase prices for Baozun (BZUN) ADS calculated in the Form 4?

Each transaction used a weighted-average purchase price. The June 1, 2026 block reflects trades between $2.73 and $2.74; the June 2, 2026 block reflects trades between $2.69 and $2.71, as disclosed in the Form 4 footnotes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Accepted by SEC EDGAR 06/03/2026 - 06:26 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	06/01/2026		P		10,000	A	$2.73⁽¹⁾	1,483,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/02/2026		P		10,000	A	$2.69⁽²⁾	1,493,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.73 to $2.74, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.69 to $2.71, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR