Baozun CEO buys 28,500 ADS in open market

Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of the company’s American Depositary Shares. JESFUND bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS, using weighted-average pricing ranges disclosed in the footnotes.

Following these transactions, JESFUND holds 1,417,872 American Depositary Shares associated with Qiu Wenbin. All reported holdings are indirect, as the Singapore company is wholly owned by the reporting person.

Insider Trade Summary

Net Buyer: 28,500 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 28,500 shs ($80K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	17,500	$2.84	$50K
Purchase	American Depositary Shares	11,000	$2.71	$30K

Holdings After Transaction: American Depositary Shares — 1,417,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.71 to $2.72, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.839 to $2.840, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS bought 2026-04-15: 11,000 ADS at $2.71 ADS bought 2026-04-16: 17,500 ADS at $2.84 Total ADS bought: 28,500 ADS +3 more

6 metrics

ADS bought 2026-04-15 11,000 ADS at $2.71 Open-market purchase of American Depositary Shares

ADS bought 2026-04-16 17,500 ADS at $2.84 Open-market purchase of American Depositary Shares

Total ADS bought 28,500 ADS Combined open-market purchases on April 15–16, 2026

Holdings after trades 1,417,872 ADS American Depositary Shares held by JESFUND after transactions

Price range 2026-04-15 $2.71–$2.72 Weighted-average purchase price range disclosed in footnote

Price range 2026-04-16 $2.839–$2.840 Weighted-average purchase price range disclosed in footnote

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price, indirect ownership, +1 more

5 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

indirect ownership financial

"ownership_type": "indirect""

Form 4 regulatory

"all transactions reported in this Form 4 utilizing a weighted-average price"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun (BZUN) report for Qiu Wenbin?

Baozun reported that CEO and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., completed two open-market purchases of American Depositary Shares, totaling 28,500 ADS. These trades occurred on April 15 and April 16 and increased his indirect stake in the company.

How many Baozun (BZUN) ADS did the CEO buy and at what prices?

Through JESFUND, the CEO bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS. The filing notes weighted-average purchase prices within narrow price ranges for each trading day.

How many Baozun (BZUN) shares does JESFUND hold after these purchases?

After the reported transactions, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by the CEO, holds 1,417,872 American Depositary Shares of Baozun Inc. The filing states that this figure represents all ADS held by JESFUND following the April 2026 purchases.

Are Baozun (BZUN) CEO’s recent trades direct or indirect holdings?

The recent Baozun trades are reported as indirect holdings. All American Depositary Shares involved are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by CEO Qiu Wenbin, rather than being held in his name directly according to the disclosure.

What does weighted-average purchase price mean in the Baozun (BZUN) Form 4?

Weighted-average purchase price means individual trades occurred at slightly different prices, but were reported as a single average price. Baozun’s filing notes ADS were bought in multiple trades within tight ranges, and that detailed per-trade pricing is available upon request to interested parties.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/17/2026 - 07:33 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI CHINA 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	04/15/2026		P		11,000	A	$2.71(1)	1,400,372(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	04/16/2026		P		17,500	A	$2.84(2)	1,417,872(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.71 to $2.72, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.839 to $2.840, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	04/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)