Baozun director buys 13,500 ADS at $2.85

Baozun’s chief strategy officer and director increased his direct holdings to 267,270 ADS through a September 2, 2026 open-market purchase.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) reported that director and Chief Strategy Officer Wu Junhua13,500 American Depositary Shares$2.85 per share in an open-market or private transaction. Following this trade, Wu directly owns 267,270 American Depositary Shares

Insider Trade Summary

Net Buyer: 13,500 shares

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 13,500 shs ($38K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F1	13,500	$2.85	$38K

Holdings After Transaction: American Depositary Shares — 267,270 shares (Direct)

Footnotes (1)

1. F1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Shares purchased: 13,500 American Depositary Shares Purchase price per ADS: $2.85 per share Direct holdings after transaction: 267,270 American Depositary Shares

3 metrics

Shares purchased 13,500 American Depositary Shares Open-market or private purchase on September 2, 2026

Purchase price per ADS $2.85 per share Price for the 13,500 ADS acquired on September 2, 2026

Direct holdings after transaction 267,270 American Depositary Shares Total ADS directly owned by Wu Junhua following the reported trade

Key Terms

American Depositary Shares, open market or private transaction, directly owned

3 terms

American Depositary Shares financial

"The security title is listed as American Depositary Shares."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open market or private transaction financial

"Described as a Purchase in open market or private transaction."

directly owned financial

"Represents all American Depositary Shares directly owned by the reporting person."

FAQ

What insider transaction did Baozun Inc. (BZUN) report for Wu Junhua?

Baozun reported that director and Chief Strategy Officer Wu Junhua13,500 American Depositary Shares$2.85 per share in an open-market or private transaction, increasing his direct ownership.

How many Baozun (BZUN) ADS does Wu Junhua own after this Form 4 transaction?

After the reported purchase, Wu Junhua directly owns 267,270 American Depositary Shares of Baozun Inc., as stated in the filing’s ownership table and related footnote.

At what price did the Baozun (BZUN) insider buy shares on September 2, 2026?

The filing states that 13,500 American Depositary Shares were purchased at a price of $2.85 per share on September 2, 2026 in an open-market or private transaction.

Was Baozun (BZUN) insider Wu Junhua’s September 2, 2026 trade under a Rule 10b5-1 plan?

No. The Form 4 indicates that no Rule 10b5-1 trading plan is affirmed for the reported transaction; the document-level 10b5-1 checkbox is not marked as being under such a plan.

What type of security did Baozun (BZUN) insider Wu Junhua purchase?

Wu Junhua purchased American Depositary Shares of Baozun Inc. The Form 4 lists the security title as American Depositary Shares, with 13,500 shares acquired in this transaction.

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Available on EDGAR 09/04/2026 - 06:08 AM Accepted by SEC EDGAR 09/04/2026 - 06:08 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	09/02/2026		P		13,500	A	$2.85	267,270(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	09/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)