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  4. [Form 4] Baozun Inc. Insider Trading Activity

Baozun (BZUN) CEO adds 23,600 ADS in indirect open‑market buys

Filing Impact
(Neutral)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of American Depositary Shares made through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns. He bought 12,100 ADS on April 13, 2026 at a weighted-average price of $2.48 per ADS and 11,500 ADS on April 14, 2026 at a weighted-average price of $2.63 per ADS. Following these transactions, his indirect holdings through JESFUND total 1,389,372 ADS.

Positive

  • None.

Negative

  • None.
Insider Qiu Wenbin
Role Chief Executive Officer
Bought 23,600 shs ($60K)
Type Security Shares Price Value
Purchase American Depositary Shares 11,500 $2.63 $30K
Purchase American Depositary Shares 12,100 $2.48 $30K
Holdings After Transaction: American Depositary Shares — 1,389,372 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (1)
  1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.476 to $2.480, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
ADS bought 2026-04-13 12,100 ADS at $2.48 Open-market purchase at weighted-average price on April 13, 2026
ADS bought 2026-04-14 11,500 ADS at $2.63 Open-market purchase at weighted-average price on April 14, 2026
Total ADS bought 23,600 ADS Net buy across two open-market transactions
Holdings after transactions 1,389,372 ADS Indirectly held by JESFUND (SINGAPORE) PTE. LTD. after April 2026 buys
Price range 2026-04-13 $2.476–$2.480 Weighted-average purchase price range for April 13 ADS buys
Price range 2026-04-14 $2.63–$2.64 Weighted-average purchase price range for April 14 ADS buys
American Depositary Shares financial
"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
open-market purchase financial
"transaction_action: "open-market purchase" for the reported ADS buys"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
weighted-average purchase price financial
"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"
indirect ownership financial
"ownership_type: "indirect" and nature_of_ownership held by JESFUND (SINGAPORE) PTE. LTD."
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Qiu Wenbin
(Last)(First)(Middle)
NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
(Street)
SHANGHAIF4200346
(City)(State)(Zip)
CHINA
(Country)		2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
American Depositary Shares04/13/2026P12,100A$2.48(1)1,377,872(3)IHeld by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares04/14/2026P11,500A$2.63(2)1,389,372(3)IHeld by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.476 to $2.480, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
/s/ Vincent Wenbin Qiu04/15/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that CEO Qiu Wenbin indirectly bought 23,600 American Depositary Shares in total through JESFUND (SINGAPORE) PTE. LTD. The purchases occurred on April 13 and 14, 2026 in open-market transactions at weighted-average prices.

How many Baozun (BZUN) ADS did the CEO buy on each transaction date?

On April 13, 2026, the CEO’s entity bought 12,100 ADS. On April 14, 2026, it bought an additional 11,500 ADS. Both transactions were reported as open-market purchases of American Depositary Shares.

What prices did Baozun’s CEO pay for the ADS in these Form 4 transactions?

The filing shows weighted-average purchase prices. On April 13, 2026, ADS were bought around $2.48, within a $2.476–$2.480 range. On April 14, 2026, ADS were bought around $2.63, within a $2.63–$2.64 range.

How many Baozun (BZUN) ADS does CEO Qiu Wenbin hold after these purchases?

After the reported transactions, the CEO indirectly holds 1,389,372 American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD. This figure represents all ADS held by that entity following the April 2026 open-market purchases.

Are Baozun CEO’s ADS holdings direct or indirect in this Form 4 filing?

All reported holdings are described as indirect, held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the CEO. The Form 4 states that all 1,389,372 ADS are held through this entity following the transactions.

What does weighted-average price mean in Baozun (BZUN) CEO’s purchases?

The filing notes each buy used a weighted-average purchase price because ADS were acquired in multiple trades within narrow price ranges. The CEO offers to provide exact share counts at each price to the issuer, security holders, or SEC staff upon request.