Baozun (BZUN) chief strategy officer boosts stake with 30,886 ADS buy

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua made an open-market purchase of 30,886 American Depositary Shares at $2.54 per ADS. After this transaction, Wu directly owns 122,314 American Depositary Shares, according to the Form 4 filing.

Insider Trade Summary

Net Buyer: 30,886 shares ($78,450)

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 30,886 shs ($78K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	30,886	$2.54	$78K

Holdings After Transaction: American Depositary Shares — 122,314 shares (Direct)

Footnotes (1)

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Key Figures

Shares purchased: 30,886 ADS Purchase price: $2.54 per ADS Shares owned after transaction: 122,314 ADS +1 more

4 metrics

Shares purchased 30,886 ADS Open-market buy on 2026-04-08

Purchase price $2.54 per ADS Open-market transaction

Shares owned after transaction 122,314 ADS Direct holdings following Form 4 trade

Net buy shares 30,886 ADS Net change in non-derivative holdings

Key Terms

American Depositary Shares, open-market purchase, Form 4, reporting person

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"transaction(s) reported under this Form 4."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

reporting person regulatory

"directly owned by the reporting person following the transaction(s)"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	04/08/2026		P		30,886	A	$2.54	122,314(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	04/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Baozun (BZUN) report for Wu Junhua?

Baozun (BZUN) reported that director and Chief Strategy Officer Wu Junhua bought 30,886 American Depositary Shares in an open-market transaction. This insider purchase was disclosed in a Form 4 filing and reflects a direct increase in his personal stake.

How many Baozun (BZUN) ADS does Wu Junhua own after this Form 4?

After the reported transaction, Wu Junhua directly owns 122,314 American Depositary Shares of Baozun (BZUN). The filing notes that this figure represents all ADS directly held by him following the open-market purchase recorded on the transaction date.

At what price did Wu Junhua buy Baozun (BZUN) American Depositary Shares?

Wu Junhua bought Baozun (BZUN) American Depositary Shares at a price of $2.54 per ADS. This price reflects the consideration paid in the open-market purchase reported, covering the full block of 30,886 ADS acquired in the transaction.

Was the Baozun (BZUN) insider trade by Wu Junhua a purchase or a sale?

The Baozun (BZUN) insider trade by Wu Junhua was a purchase. The Form 4 characterizes it as an open-market buy of 30,886 American Depositary Shares, increasing his direct holdings to 122,314 ADS after the transaction.

Does the Baozun (BZUN) Form 4 show any derivative transactions for Wu Junhua?

The Form 4 for Baozun (BZUN) shows no derivative transactions for Wu Junhua. All reported activity involves non-derivative American Depositary Shares, with a single open-market purchase and no options, warrants, or other derivative securities listed in the filing.