Baozun (BZUN) CEO adds 20,000 ADS via JESFUND purchases

Q: Were the Baozun (BZUN) insider transactions direct or indirect holdings?

The reported Baozun insider transactions involve indirect ownership . All purchased American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., described as a Singapore company wholly owned by the reporting person, Qiu Wenbin, rather than being held directly in his personal name.

Q: What type of transaction code appears in Baozun (BZUN) CEO’s Form 4?

Both entries in the Form 4 use transaction code P , which is described as a purchase in open market or private transaction . These are non-derivative transactions in American Depositary Shares and are classified as open-market purchases made through JESFUND.

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported open-market purchases of American Depositary Shares. JESFUND bought a total of 20,000 ADS across two days at prices around $2.63–$2.67 per ADS. Following these transactions, JESFUND holds 1,513,872 Baozun ADS on an indirect basis for Qiu Wenbin.

Insider Trade Summary

Net Buyer: 20,000 shares ($53,000)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($53K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.67	$27K
Purchase	American Depositary Shares	10,000	$2.63	$26K

Holdings After Transaction: American Depositary Shares — 1,513,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Total ADS purchased: 20,000 ADS Purchase price June 3: $2.63 per ADS Purchase price June 4: $2.67 per ADS +3 more

6 metrics

Total ADS purchased 20,000 ADS Open-market purchases on June 3–4, 2026

Purchase price June 3 $2.63 per ADS Open-market purchase of 10,000 ADS

Purchase price June 4 $2.67 per ADS Open-market purchase of 10,000 ADS, weighted-average

Indirect holdings after trades 1,513,872 ADS ADS held by JESFUND after June 2026 purchases

Number of buy transactions 2 purchases Both coded P for open-market or private transactions

Net buy/sell direction Net buy of 20,000 ADS Form 4 transaction summary

Key Terms

American Depositary Shares, open-market purchase, indirect ownership, weighted-average purchase price, +1 more

5 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"ownership_type: indirect; Held by JESFUND (SINGAPORE) PTE. LTD."

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

transaction code P financial

"transaction_code: P, Purchase in open market or private transaction"

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Form 4 Insider Transactions: What Each Field Means →

06/05/2026 - 06:16 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	06/03/2026		P		10,000	A	$2.63⁽¹⁾	1,503,872⁽²⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/04/2026		P		10,000	A	$2.67	1,513,872⁽²⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Baozun (BZUN) report in this Form 4?

Baozun reported that CEO and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., completed two open-market purchases totaling 20,000 American Depositary Shares. These trades occurred on June 3 and June 4, 2026, at prices around $2.63–$2.67 per ADS.

At what prices were the Baozun (BZUN) ADS purchased by JESFUND?

JESFUND purchased Baozun American Depositary Shares at prices around $2.63 to $2.67 per ADS. One transaction was reported at $2.63 per ADS and another at $2.67 per ADS, with a footnote indicating use of weighted-average pricing for one trade.

How many Baozun (BZUN) ADS does the CEO hold after these transactions?

After the reported purchases, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by CEO Qiu Wenbin, holds 1,513,872 American Depositary Shares of Baozun. This figure represents the total ADS position held indirectly through JESFUND following the June 2026 transactions.

Were the Baozun (BZUN) insider transactions direct or indirect holdings?

The reported Baozun insider transactions involve indirect ownership. All purchased American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., described as a Singapore company wholly owned by the reporting person, Qiu Wenbin, rather than being held directly in his personal name.

What type of transaction code appears in Baozun (BZUN) CEO’s Form 4?

Both entries in the Form 4 use transaction code P, which is described as a purchase in open market or private transaction. These are non-derivative transactions in American Depositary Shares and are classified as open-market purchases made through JESFUND.