Baozun (NASDAQ: BZUN) CEO boosts indirect stake with 20,000 ADS purchase

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Wenbin Qiu, through his wholly owned Singapore entity JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of a total of 20,000 American Depositary Shares over two days at prices around $2.55–$2.58 per share.

Following these transactions, JESFUND holds 1,453,872 American Depositary Shares indirectly attributable to Qiu. One trade used a weighted-average price within a disclosed range, and the reporting person has offered to provide the detailed breakdown of share counts by price upon request.

Insider Trade Summary

Net Buyer: 20,000 shares ($51,300)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($51K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.58	$26K
Purchase	American Depositary Shares	10,000	$2.55	$26K

Holdings After Transaction: American Depositary Shares — 1,453,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.548 to $2.550, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Total ADS purchased: 20,000 ADS Purchase price (first trade): $2.58 per ADS Purchase price (second trade): $2.55 per ADS +2 more

5 metrics

Total ADS purchased 20,000 ADS Open-market buys reported in this Form 4

Purchase price (first trade) $2.58 per ADS Open-market purchase on 2026-05-27

Purchase price (second trade) $2.55 per ADS Open-market purchase on 2026-05-26

Indirect holdings after trades 1,453,872 ADS ADS held by JESFUND following transactions

Number of buy transactions 2 transactions Both classified as open-market purchases

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price, indirect ownership

4 terms

American Depositary Shares financial

"made open-market purchases of a total of 20,000 American Depositary Shares over two days"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"made open-market purchases of a total of 20,000 American Depositary Shares"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

indirect ownership financial

"JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/26/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	05/26/2026		P		10,000	A	$2.55(1)	1,443,872(2)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	05/27/2026		P		10,000	A	$2.58	1,453,872(2)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.548 to $2.550, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	05/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Baozun (BZUN) report for Wenbin Qiu?

Baozun reported that Chief Executive Officer and director Wenbin Qiu made open-market purchases totaling 20,000 American Depositary Shares. The trades occurred over two days at prices around $2.55–$2.58 per ADS, increasing his indirect holdings through JESFUND.

How many Baozun (BZUN) ADS does Wenbin Qiu now indirectly hold?

After the reported purchases, JESFUND (SINGAPORE) PTE. LTD., wholly owned by Wenbin Qiu, holds 1,453,872 American Depositary Shares. This figure represents all ADS held by JESFUND following the Form 4 transactions disclosed in the filing.

At what prices did Wenbin Qiu’s entity buy Baozun (BZUN) ADS?

The Form 4 shows open-market purchase transactions at prices around $2.55 and $2.58 per ADS. One entry reflects a weighted-average purchase price, with underlying trades ranging from $2.548 to $2.550 per share, as detailed in the footnote.

Who actually holds the Baozun (BZUN) shares bought in this Form 4?

The acquired American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Wenbin Qiu. The filing characterizes Qiu’s interest as indirect ownership through this entity rather than direct personal holdings.

What does the weighted-average price disclosure mean in Baozun’s Form 4?

A footnote explains that one purchase line reflects a weighted-average price from multiple trades between $2.548 and $2.550. The reporting person has committed to provide the exact number of shares bought at each price in that range upon request.