Baozun strategy chief buys 16,456 ADS in market

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares. On April 13, 2026, Wu bought 11,084 ADS at $2.49 per share, and on April 10, 2026, bought 5,372 ADS at $2.40 per share. Following these transactions, Wu directly owns 138,770 ADS, as noted in the filing footnote.

Insights

Equity analyst

Baozun’s strategy chief made modest open‑market share purchases.

The filing shows Wu Junhua, Baozun’s Chief Strategy Officer and director, buying a total of 16,456 American Depositary Shares in two open-market transactions at prices between $2.40 and $2.49 per ADS. These are straightforward purchases, not derivatives or compensation grants.

After the trades, Wu directly owns 138,770 ADS, according to the footnote. The scale appears relatively small in absolute dollar terms and looks like a routine increase in personal holdings rather than a transformative move, so its standalone impact on an investment thesis is limited.

Insider Trade Summary

Net Buyer: 16,456 shares

Net Buy 2 txns

Insider Wu Junhua

Role Chief Strategy Officer

Bought 16,456 shs ($40K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	11,084	$2.49	$28K
Purchase	American Depositary Shares	5,372	$2.40	$13K

Holdings After Transaction: American Depositary Shares — 138,770 shares (Direct)

Footnotes (1)

1. F1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Shares purchased April 13, 2026: 11,084 ADS at $2.49 Shares purchased April 10, 2026: 5,372 ADS at $2.40 Total shares bought in this Form 4: 16,456 ADS +2 more

5 metrics

Shares purchased April 13, 2026 11,084 ADS at $2.49 Open-market purchase of American Depositary Shares

Shares purchased April 10, 2026 5,372 ADS at $2.40 Open-market purchase of American Depositary Shares

Total shares bought in this Form 4 16,456 ADS Net-buy shares reported in transaction summary

Holdings after transactions 138,770 ADS Directly owned by Wu Junhua following April 2026 trades

Number of buy transactions 2 purchases Both coded P as open-market purchases

Key Terms

American Depositary Shares, open-market purchase, Form 4, non-derivative

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

non-derivative financial

"transaction_type: non-derivative"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun (BZUN) report for Wu Junhua?

Baozun reported that Chief Strategy Officer and director Wu Junhua made two open-market purchases of American Depositary Shares. Wu bought shares on April 10, 2026, and April 13, 2026, adding a total of 16,456 ADS to direct holdings.

How many Baozun (BZUN) shares did Wu Junhua buy and at what prices?

Wu Junhua bought 5,372 ADS at $2.40 per share on April 10, 2026, and 11,084 ADS at $2.49 per share on April 13, 2026. These were reported as open-market purchases of American Depositary Shares.

What is Wu Junhua’s total Baozun (BZUN) ownership after these transactions?

After the reported trades, Wu Junhua directly owns 138,770 American Depositary Shares of Baozun. A filing footnote clarifies that this figure represents all ADS directly owned by the reporting person following the April 2026 transactions.

Were Baozun (BZUN) insider trades by Wu Junhua buys or sells?

The reported insider trades by Wu Junhua were buys, not sales. Both transactions are coded as open-market purchases (code P), with a combined net change of 16,456 ADS purchased and no shares sold in this Form 4.

Does Baozun’s Form 4 show any derivative or option activity for Wu Junhua?

No derivative or option activity is shown in this Form 4 for Wu Junhua. The filing lists only non-derivative transactions in American Depositary Shares and indicates an empty derivativeSummary, meaning no derivative positions are detailed here.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 04/14/2026 - 07:47 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510

WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	04/10/2026		P		5,372	A	$2.4	127,686(1)	D
American Depositary Shares	04/13/2026		P		11,084	A	$2.49	138,770(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	04/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)