Baozun (BZUN) CEO-linked entity acquires 20,000 ADS in open market buys

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him, executed open-market purchases of American Depositary Shares. JESFUND bought 10,000 ADS at $2.57 per share on May 29, 2026 and 10,000 ADS at $2.56 per share on May 28, 2026, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,473,872 ADS indirectly attributable to Qiu Wenbin.

Insider Trade Summary

Net Buyer: 20,000 shares ($51,300)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($51K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.57	$26K
Purchase	American Depositary Shares	10,000	$2.56	$26K

Holdings After Transaction: American Depositary Shares — 1,473,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

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Key Figures

Open-market purchase 1: 10,000 ADS at $2.57 Open-market purchase 2: 10,000 ADS at $2.56 Total ADS bought: 20,000 ADS +2 more

5 metrics

Open-market purchase 1 10,000 ADS at $2.57 Transaction on May 29, 2026

Open-market purchase 2 10,000 ADS at $2.56 Transaction on May 28, 2026

Total ADS bought 20,000 ADS Net purchases across two trades

Indirect holdings after trades 1,473,872 ADS Shares held by JESFUND after May 29, 2026

Net buy direction 20,000 ADS net-buy transactionSummary netBuySellShares

Key Terms

American Depositary Shares, open-market purchase, indirect ownership, Form 4, +1 more

5 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"ownership_type: indirect; ownership_code: I"

Form 4 regulatory

"following the transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

transaction code "P" regulatory

"transaction_code: P, Purchase in open market or private transaction"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI 200436

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	05/28/2026		P		10,000	A	$2.56	1,463,872(1)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	05/29/2026		P		10,000	A	$2.57	1,473,872(1)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Baozun (BZUN) report for Qiu Wenbin?

Baozun reported that an entity wholly owned by CEO and director Qiu Wenbin, JESFUND (SINGAPORE) PTE. LTD., made two open-market purchases totaling 20,000 American Depositary Shares, increasing its indirect holdings to 1,473,872 ADS following the reported transactions.

How many Baozun (BZUN) shares were bought in the latest Form 4?

The Form 4 shows that JESFUND (SINGAPORE) PTE. LTD., wholly owned by CEO Qiu Wenbin, bought 20,000 American Depositary Shares in total, through two separate open-market purchases of 10,000 ADS each on May 28 and May 29, 2026.

At what prices were Baozun (BZUN) shares purchased in this Form 4?

JESFUND (SINGAPORE) PTE. LTD. purchased 10,000 American Depositary Shares at $2.56 per share on May 28, 2026, and another 10,000 ADS at $2.57 per share on May 29, 2026, as reported in the Form 4 insider filing.

What are CEO Qiu Wenbin’s indirect Baozun (BZUN) holdings after these trades?

After the reported transactions, JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by CEO Qiu Wenbin, holds 1,473,872 American Depositary Shares, representing his indirect ownership position as disclosed in the Form 4 filing’s post-transaction share balance.

Were the Baozun (BZUN) insider transactions open-market purchases?

Yes. Both transactions reported for JESFUND (SINGAPORE) PTE. LTD., the entity wholly owned by CEO Qiu Wenbin, are coded “P” and described as open-market purchases of American Depositary Shares, indicating they were bought on the market rather than granted as compensation.