Baozun (BZUN) CEO-linked fund buys 16,000 ADS in market

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made an open-market purchase of 16,000 American Depositary Shares at $3.14 per ADS. Following this transaction, JESFUND, which is wholly owned by Qiu Wenbin, holds 1,433,872 ADS indirectly on his behalf.

Insider Trade Summary

Net Buyer: 16,000 shares ($50,240)

Net Buy 1 txn

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 16,000 shs ($50K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	16,000	$3.14	$50K

Holdings After Transaction: American Depositary Shares — 1,433,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

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Key Figures

ADS purchased: 16,000 ADS Purchase price: $3.14 per ADS Indirect ADS holdings after trade: 1,433,872 ADS +1 more

4 metrics

ADS purchased 16,000 ADS Open-market purchase on 2026-04-17

Purchase price $3.14 per ADS Open-market transaction

Indirect ADS holdings after trade 1,433,872 ADS Held by JESFUND after transaction

Net share change 16,000 ADS Net-buy direction in transaction summary

Key Terms

American Depositary Shares, open-market purchase, indirect ownership, Form 4, +1 more

5 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: "open-market purchase" for 16,000 American Depositary Shares"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"direct_or_indirect: "I" and ownership_type: "indirect" for the ADS held"

Form 4 regulatory

"following the transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

transaction code P regulatory

"transaction_code: "P" indicating a purchase in open market or private transaction"

Form 4 Insider Transactions: What Each Field Means →

04/21/2026 - 06:15 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	04/17/2026		P		16,000	A	$3.14	1,433,872⁽¹⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	04/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that CEO and director Qiu Wenbin, via JESFUND (SINGAPORE) PTE. LTD., executed an open-market purchase of 16,000 American Depositary Shares at $3.14 per ADS, increasing his indirect holdings in the company.

How many Baozun (BZUN) ADS did the CEO-linked entity buy and at what price?

The CEO-linked entity JESFUND (SINGAPORE) PTE. LTD. purchased 16,000 Baozun American Depositary Shares in an open-market transaction at a price of $3.14 per ADS, as reported in the Form 4 insider filing.

What are CEO Qiu Wenbin’s indirect Baozun (BZUN) holdings after this Form 4 transaction?

After the reported transaction, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by CEO Qiu Wenbin, holds a total of 1,433,872 American Depositary Shares of Baozun indirectly for him, according to the Form 4 data.

Is the recent Baozun (BZUN) insider trade a purchase or sale?

The recent Baozun insider trade is a purchase. JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by CEO and director Qiu Wenbin, carried out an open-market purchase of 16,000 American Depositary Shares classified as a buy transaction.

How is the Baozun (BZUN) CEO’s ownership structured in this Form 4 filing?

The filing shows indirect ownership. All reported American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by CEO and director Qiu Wenbin, meaning the ADS position is attributed to him through this entity.