Baozun (BZUN) strategy chief buys 19,500 ADS in open market

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Junhua Wu reported an open-market purchase of 19,500 American Depositary Shares at $2.56 per share on May 28, 2026. Following this transaction, Wu directly owns 168,270 American Depositary Shares, as reflected in the filing’s footnote.

Insider Trade Summary

Net Buyer: 19,500 shares ($49,920)

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 19,500 shs ($50K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	19,500	$2.56	$50K

Holdings After Transaction: American Depositary Shares — 168,270 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 19,500 shares Purchase price: $2.56 per share Shares owned after transaction: 168,270 shares +2 more

5 metrics

Shares purchased 19,500 shares American Depositary Shares bought on May 28, 2026

Purchase price $2.56 per share Price for the open-market ADS purchase

Shares owned after transaction 168,270 shares Total American Depositary Shares directly owned after purchase

Transaction code P Open-market or private purchase code on Form 4

Transaction direction buy Classified as an open-market purchase in the filing

Key Terms

American Depositary Shares, open-market purchase, Form 4, transaction code "P"

4 terms

American Depositary Shares financial

"reported an open-market purchase of 19,500 American Depositary Shares at $2.56 per share"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction is described as an open-market purchase of 19,500 ADS"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"following the transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

transaction code "P" regulatory

"The Form 4 lists transaction code “P” indicating a purchase"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	05/28/2026		P		19,500	A	$2.56	168,270(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	06/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Baozun (BZUN) report for Junhua Wu?

Baozun reported that director and Chief Strategy Officer Junhua Wu completed an open-market purchase of 19,500 American Depositary Shares. The transaction was recorded on May 28, 2026 at a price of $2.56 per share.

At what price did Junhua Wu buy Baozun (BZUN) American Depositary Shares?

Junhua Wu bought Baozun American Depositary Shares at $2.56 per share. This price applies to the 19,500 ADS acquired in the reported open-market purchase on May 28, 2026, according to the Form 4 transaction details.

How many Baozun (BZUN) shares does Junhua Wu own after the reported trade?

After the reported transaction, Junhua Wu directly owns 168,270 American Depositary Shares of Baozun. The Form 4 footnote explains that this figure represents all ADS directly held by the reporting person following the open-market purchase.

Was the Baozun (BZUN) insider transaction a purchase or a sale?

The Baozun insider transaction by Junhua Wu was a purchase. The Form 4 lists transaction code “P” and describes it as an open-market purchase, indicating 19,500 American Depositary Shares were bought rather than sold.

Does Junhua Wu hold Baozun (BZUN) shares directly or indirectly?

Junhua Wu holds Baozun shares directly according to the Form 4. The filing marks ownership as direct, and a footnote clarifies that the 168,270 American Depositary Shares are all directly owned by the reporting person after the transaction.