STOCK TITAN

Baozun (BZUN) awards director 24,000 RSUs vesting 2027-2029

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

YU BIN reported acquisition or exercise transactions in this Form 4 filing.

Baozun Inc. director Yu Bin received a grant of 24,000 Restricted Stock Units (RSUs) on May 21, 2026 under the 2022 Share Incentive Plan. Each RSU represents the right to receive one Class A ordinary share.

The award vests over three years: 10,500 RSUs on May 21, 2027, 10,500 RSUs on May 21, 2028, and 3,000 RSUs on May 21, 2029. After this grant, Yu Bin holds 40,809 RSUs in total, reflecting equity-based compensation rather than an open-market share purchase or sale.

Positive

  • None.

Negative

  • None.
Insider YU BIN
Role null
Type Security Shares Price Value
Grant/Award Restricted Stock Unit 24,000 $0.00 --
Holdings After Transaction: Restricted Stock Unit — 40,809 shares (Direct, null)
Footnotes (1)
  1. Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. 24,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on May 21, 2026, and each of 10,500 RSUs, 10,500 RSUs and 3,000 RSUs shall vest on May 21, 2027, May 21, 2028, and May 21, 2029, respectively.
RSUs granted 24,000 RSUs Award date May 21, 2026
Post-grant RSU holdings 40,809 RSUs Total RSUs following transaction
First vesting tranche 10,500 RSUs Vesting on May 21, 2027
Second vesting tranche 10,500 RSUs Vesting on May 21, 2028
Final vesting tranche 3,000 RSUs Vesting on May 21, 2029
RSU-to-share ratio 1 RSU : 1 share Each RSU equals one Class A ordinary share
Restricted Stock Unit financial
"Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
2022 Share Incentive Plan financial
"24,000 RSUs were granted to the reporting person pursuant to the 2022 Share Incentive Plan"
Class A ordinary share financial
"receive one Class A ordinary share of the Issuer"
A Class A ordinary share is a type of common stock a company issues that carries a specific set of rights—most often particular voting power, dividend terms, or transfer rules—distinct from other share classes. For investors it matters because those rights affect control over company decisions, how income is paid out, and how easy shares are to buy or sell; think of it like a tiered ticket that gives different access and influence at the same event.
vesting financial
"10,500 RSUs, 10,500 RSUs and 3,000 RSUs shall vest on May 21, 2027, May 21, 2028, and May 21, 2029"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
YU BIN

(Last)(First)(Middle)
LANE 510, WEST JIANGCHANG ROAD

(Street)
SHANGHAI200346

(City)(State)(Zip)

CHINA

(Country)
2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/21/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit$0(1)05/21/2026A24,000 (2) (2)Class A Ordinary Shares24,000$040,809D
Explanation of Responses:
1. Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.
2. 24,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on May 21, 2026, and each of 10,500 RSUs, 10,500 RSUs and 3,000 RSUs shall vest on May 21, 2027, May 21, 2028, and May 21, 2029, respectively.
/s/ Bin Yu05/26/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Baozun (BZUN) director Yu Bin report in this Form 4?

Yu Bin reported receiving a grant of 24,000 Restricted Stock Units from Baozun. These RSUs are equity compensation, not an open-market share purchase or sale, and each unit can convert into one Class A ordinary share upon vesting.

How many RSUs did Baozun (BZUN) grant to director Yu Bin?

Baozun granted Yu Bin 24,000 Restricted Stock Units as part of his compensation. This entire award was made on May 21, 2026 under the company’s 2022 Share Incentive Plan, increasing his total RSU holdings reported in the filing.

What is the vesting schedule for Yu Bin’s 24,000 Baozun RSUs?

The 24,000 RSUs vest in three tranches over three years. 10,500 RSUs vest on May 21, 2027, another 10,500 on May 21, 2028, and the remaining 3,000 RSUs on May 21, 2029, subject to the plan’s conditions.

How many Baozun RSUs does Yu Bin hold after this grant?

Following the grant, Yu Bin holds a total of 40,809 Restricted Stock Units. This figure reflects his equity-based awards in the form of RSUs, which may convert into Class A ordinary shares if and when they vest.

Does this Baozun Form 4 show Yu Bin buying or selling shares?

The Form 4 does not show open-market buying or selling by Yu Bin. It reports a compensation-related grant of 24,000 Restricted Stock Units, which are rights to receive shares in the future rather than immediate market transactions.