Cadence Bank Strengthens Commitment to Recruiting Top Talent Through Sponsorship of SIAC Conference

Rhea-AI Summary

Cadence Bank (NYSE: CADE) has announced a strategic partnership with the Southern Intercollegiate Athletic Conference (SIAC), becoming its official banking sponsor from July 2025 through June 2029. This partnership aligns with Cadence's commitment to strengthening relationships with Historically Black Colleges and Universities (HBCUs) and enhancing its talent recruitment strategy.

The collaboration aims to connect with students, faculty, and alumni across regions where both organizations operate. The partnership, facilitated by Playfly Sports, demonstrates Cadence's focus on building diverse talent pipelines and supporting economic development in local communities through strategic investments in education and athletics.

Positive

• Strategic partnership with SIAC provides access to diverse talent pool
• Four-year commitment demonstrates long-term investment in HBCUs
• Geographic footprint alignment with SIAC enhances recruitment opportunities

Negative

• None.

Cadence is named the official banking sponsor of the conference, furthering its vision of helping people, companies and communities prosper.

ATLANTA, Sept. 25, 2025 /PRNewswire/ -- Cadence Bank (NYSE: CADE) has announced its sponsorship of the Southern Intercollegiate Athletic Conference (SIAC), underscoring its commitment to building strong relationships with Historically Black Colleges and Universities (HBCUs) and creating meaningful connections within the communities it serves. Cadence was named the official banking partner of the SIAC with the execution of the conference's newest partnership agreement. The sponsorship began in July 2025 and will continue through June 2029.

"The SIAC is excited to announce its corporate partnership with Cadence Bank," said SIAC Commissioner Anthony Holloman, Ed.D. "We are fortunate that Cadence shares our values in providing an unparalleled experience for our student-athletes to succeed on and off the playing fields."

The SIAC, one of the nation's premier athletic conferences, provides a unique opportunity for Cadence to connect directly with students, faculty and alumni in environments that extend outside of the classroom. This sponsorship further aligns with Cadence's overall recruiting strategy to reach diverse candidates across its footprint that is nearly identical to SIAC's footprint.  

"At Cadence Bank, we're focused on building strong teams by connecting with exceptional talent at every stage of their journey. Our sponsorship of the SIAC is one way we put that commitment into action—by supporting schools that are shaping tomorrow's leaders and creating meaningful opportunities for students both on and off the field," states Cadence Bank Chief Human Resources Officer Jerrell Moore. "This sponsorship allows us to deepen our relationships with schools within the SIAC and continue building a dynamic, forward-thinking workforce."

Moore continues, "We're excited to support and uplift the communities we serve. We support their economic health through sponsorships like this that allow us to build meaningful connections and positively impact students, alumni and local organizations alike and by investing in small businesses and affordable housing."

Cadence Bank understands the role that strategic investments play in its ability to be a strong financial partner and help drive economic prosperity in its local communities.

"Value alignment is of utmost importance for brands looking to maximize their marketing impact, and we found the right fit with Cadence Bank and the SIAC," said Jason Frandi, Senior Director of National Sales at Playfly Sports. "We're proud to be a part of a partnership that will have a positive impact on local communities for years to come."

To learn more about Cadence Bank, visit CadenceBank.com

About Cadence Bank
Cadence Bank (NYSE: CADE) is a $55 billion regional bank committed to helping people, companies and communities prosper. With more than 390 locations spanning the South and Texas, Cadence offers comprehensive banking, investment, trust and mortgage products and services to meet the needs of individuals, businesses and corporations. Accolades include being recognized as one of the nation's best employers by Forbes and U.S. News & World Report and as a 2025 America's Best Banks by Forbes. Cadence has dutifully served customers for nearly 150 years. Learn more at www.cadencebank.com. Cadence Bank, Member FDIC. Equal Housing Lender.

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ABOUT THE SOUTHERN INTERCOLLEGIATE ATHLETIC CONFERENCE (SIAC)
The SIAC is a NCAA athletic conference consisting primarily of historically black colleges and universities with headquarters in downtown Atlanta, Georgia. The SIAC includes 15 member institutions (Albany State University, Allen University, Benedict College, Central State University, Clark Atlanta University, Edward Waters University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Savannah State University, Spring Hill College, and Tuskegee University), which are located within a contiguous seven-state footprint (Alabama, Georgia, Florida, Kentucky, South Carolina, Tennessee and Ohio). The SIAC sponsors nine men's and seven women's sports and is a proud member of the NCAA Division II. For more information, visit www.thesiac.com.

ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com

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SOURCE Cadence Bank

FAQ

What is the duration of Cadence Bank's (CADE) sponsorship with SIAC?

Cadence Bank's sponsorship with SIAC runs from July 2025 through June 2029, representing a four-year commitment.

Why did Cadence Bank (CADE) partner with the Southern Intercollegiate Athletic Conference?

Cadence Bank partnered with SIAC to strengthen relationships with HBCUs, enhance their diverse talent recruitment strategy, and connect with students, faculty, and alumni in their operating regions.

How does the SIAC sponsorship align with Cadence Bank's (CADE) business strategy?

The sponsorship aligns with Cadence Bank's strategy by supporting their talent recruitment efforts, particularly in regions where their footprint overlaps with SIAC's, while demonstrating their commitment to community development and diversity.

Who facilitated the partnership between Cadence Bank and SIAC?

The partnership between Cadence Bank and SIAC was facilitated by Playfly Sports, with Jason Frandi, Senior Director of National Sales, noting the strong value alignment between the brands.