Conagra Brands Introduces More Than 50 New Frozen Foods, Elevating Convenience and Flavor for Consumers

Rhea-AI Summary

Conagra Brands (NYSE: CAG) is launching over 50 new frozen food products in June 2025, expanding its portfolio across single-serve meals, multi-serve dishes, and vegetable sides. With quarterly net sales exceeding $1 billion, the company introduces new items under popular brands including Dolly Parton's Southern-inspired meals ($4.49), Banquet's collaboration with Mike's Hot Honey, and Healthy Choice's globally-inspired recipes ($3.49-$4.99). The expansion includes family-size offerings from Marie Callender's ($9.99), Bertolli's Italian dishes ($7.99-$8.49), and P.F. Chang's Home Menu ($7.99). The company also debuts new vegetable products under Birds Eye and Alexia brands, plus gluten-free options from Udi's and plant-based selections from Gardein and Purple Carrot.

Positive

• Significant product line expansion with over 50 new frozen food items across multiple categories
• Strong market presence with over $1 billion in quarterly net sales
• Strategic partnerships with popular brands like Dolly Parton and Mike's Hot Honey
• Diverse portfolio addressing various consumer needs: single-serve, family-size, gluten-free, and plant-based options
• Competitive pricing strategy across different product segments

Negative

• Potential market saturation with numerous simultaneous product launches
• Heavy reliance on licensing agreements and partnerships
• Increased exposure to supply chain and inventory management risks

Insights

Consumer Packaged Goods Analyst

Conagra's 50+ new frozen products target high-growth segments and leverage strategic partnerships to strengthen its $4B+ annual frozen foods business.

Conagra Brands is making a significant move to strengthen its position in the $1 billion quarterly frozen foods business with an extensive rollout of over 50 new products across multiple brands and categories. This product expansion strategically addresses several key market trends that could drive growth.

The company is leveraging celebrity partnerships with Dolly Parton and Mike's Hot Honey to create differentiated offerings that can command premium pricing ($4.49 for Dolly's meals vs. category averages). These collaborations typically generate higher consumer interest and media coverage without requiring the marketing investment of building new brands from scratch.

Conagra is specifically targeting high-growth segments within frozen foods: Indian-inspired meals (growing at 18% annually), Buffalo-flavored pasta dishes (up 45% in four years), and Mediterranean/Italian items (a $2.8 billion category). By expanding into these trending categories, they're positioning for above-category growth rates.

The multi-serve meal expansion is particularly strategic, addressing the $1.4 billion oven bakes category and the $952 million skillet meal segment. With 80% of buyers in households with two or more people, these family-size offerings at $8.99-$11.99 price points represent higher per-unit revenue opportunities.

Conagra is also diversifying into specialty segments with their gluten-free Udi's enchiladas and plant-based Gardein products, addressing the 25% of consumers seeking gluten-free options and the growing plant-based protein market. These specialty products command significant price premiums ($14.99 for Udi's family-size enchiladas).

The extensive cross-category approach suggests Conagra is executing a comprehensive portfolio strategy to defend and grow its frozen food market share against both traditional competitors and emerging specialty brands.

Offering includes new single-serve and multi-serve meals and vegetable sides

CHICAGO, June 11, 2025 /PRNewswire/ -- Conagra Brands, Inc. (NYSE: CAG), one of North America's leading branded food companies, is debuting more than 50 delicious new frozen foods this June, including single-serve and multi-serve meals, vegetable side dishes, and gluten-free and plant-based meals. These foods arrive in stores and e-commerce outlets this month, adding dozens of delicious new choices within the company's portfolio of leading brands. With more than $1 billion in quarterly net sales¹, Conagra Brands is a pace setter within the frozen foods industry.

"Our culinary team has crafted many recipes that we are proud to bring to the frozen foods category," said Burke Raine, President, Refrigerated & Frozen for Conagra Brands. "As a leader in frozen foods, we recognize that consumers turn to our brands for great taste, convenience and value. We're excited to see the response as they enjoy these delicious new offerings."

Delicious Convenience Throughout Single-Serve Meals: Single-serve frozen meals offer convenience at home or away, and Conagra's top brands continue to showcase the talents of innovative chefs and exciting partners.

• Dolly Parton's: Dolly Parton's Southern-inspired recipes are a proven crowd pleaser. Last year Dolly debuted frozen desserts, and building on that success she's serving up four new single-serve frozen meals inspired by Southern comfort food classics. The quartet includes a Beef Pot Roast, featuring tender beef, hearty thick-cut vegetables and Southern-style gravy; Chicken & Dumplings, covered with a smooth, creamy sauce seasoned with pepper and thyme; Country Fried Steak, served with mashed potatoes and seasoned green beans with smoky bacon; and Shrimp & Grits, tender shrimp with creamy white cheddar grits and juicy cherry tomatoes, topped with a spicy butter sauce. Each meal has a suggested retail price of $4.49.
    
• Banquet: Mike's Hot Honey^® lovers, prepare to be bowled over! Inspired by top QSR menu offerings, Mike's Hot Honey has teamed up with Banquet^® on new MEGA Bowls^® Mike's Hot Honey Chicken Mac 'N Cheese. This hot, sweet and savory single-serve meal features white meat chicken patties with a hot honey glaze, and macaroni & cheese. The 13.8 oz. meal delivers 23g of protein with a suggested retail price of $3.49.
   
  Other Banquet MEGA debuts include MEGA Bowls Sweet & Sour Chicken; and two new MEGA Meats dishes: Carved Turkey and Spicy Crispy Chicken.

• Healthy Choice: The sales leader in the $2.1 billion better-for-you single-serve meals category², Healthy Choice^® has six new meals that bring globally inspired recipes to the frozen aisles. Among the offerings are a Café Steamers^® Chicken Lo Mein; the Simply Steamers Three Cheese Tortellini; the new Power Bowls^® Vodka Chicken Pasta; and a Meatloaf & Mashed Potatoes meal served with seasoned corn. Suggested prices ranged from $3.49-$4.99.
   
• Marie Callender's: Delivering on a tradition of hearty comfort food meals made with care, Marie Callender's^® is introducing four new meals featuring contemporary ingredients and sauces made from scratch. The flavorful Fried Chicken & Mashed Potato Bowl and the Creamy Garlic & Herb Chicken & Rice Bowl are sure to satisfy with rich flavor and all white meat chicken. Savory plated options include the Sweet & Spicy BBQ Sauced Chicken and Garlic Butter Steak Bites. Prices range from $3.49-$3.99.
   
• P.F. Chang's Home Menu: Mongolian-style Beef is an Asian-inspired restaurant classic, and now this dish joins the P.F. Chang's Home Menu^® collection of single-serve meals. Tender beef and succulent vegetables are served over white rice, with a retail price of $4.99.
   
• evol: Indian-inspired recipes are the fastest growing segment in single-serve frozen meals with 18% sales growth over the past three years³. evol^® enters the space with Butter Chicken – tender chicken breast in a rich, masala-spiced sauce and served over fluffy jasmine rice. This flavorful new option reflects the brand's focus on quality ingredients and satisfying, modern meals. The Suggested retail price is $4.49.
   
• Frontera: Frontera^® brings bold, authentic Mexican flavors to the frozen aisle with chef-inspired meals that deliver restaurant-quality taste. The newest addition – Beef Enchiladas with Red Sauce – features hand-rolled corn tortillas filled with beef, tomatoes, and onions, topped with a red enchilada sauce and cheese. The suggested retail price is $4.99.
   
• Hungry-Man: The new Chicken Fried Steak meal is another satisfying dish from Hungry-Man^®. This 16 oz. meal, 44% larger than the category average⁴, delivers 20g of protein, with fried beef patties topped in a creamy gravy and served with mashed potatoes and a rich chocolate fudge brownie. The meal has a suggested retail price of $3.99.

Family Size Meals Bursting with Flavor: Several of Conagra's top brands are serving delicious meals for the whole family. As consumers look to enjoy their favorite dishes at home, these easy-to-prepare meals showcase trending recipes and comfort classics.

• Marie Callender's: The $1.4 billion oven bakes category⁵ is particularly appealing to the multi-serve audience, with nearly 80% of buyers in households with two or more people⁶. Building off Marie Callender's strength in single-serve meals, the brand is introducing three new Family Size meals that offer classic comfort food recipes in a larger size. Each is easy to prepare in the oven or microwave, with 36-40 oz. of food that serves 4-5 people for a suggested retail price of $9.99.
  
  Chicken Alfredo features savory chicken breast pieces and tender penne pasta, covered in an irresistibly creamy, cheesy parmesan alfredo sauce. Cheesy Chicken & Rice is made with savory pieces of chicken breast, rice and broccoli, covered in a rich and creamy cheese sauce. Chicken Parmesan includes four breaded white meat chicken patties, placed over a bed of tender penne pasta, and topped with crushed tomato marinara sauce and mozzarella cheese.
   
• Bertolli: Italian-style meals are the top-selling cuisine in frozen⁷, so who better to offer up new recipes than Bertolli^®, the #1 brand⁸ in authentic frozen Italian meals? Driven by a desire for easy-to-prepare home-cooked meals, the multi-serve skillet category has grown to $952 million in annual sales⁹. Bertolli has two skillet meals that pair high-quality ingredients with delicious sauces. Try the Chicken Pesto & Penne, or the Chicken Penna Alla Vodka. Both recipes are made with white meat chicken, quality ingredients like basil, parmesan cheese, and tomatoes, and no artificial flavors or colors to deliver an authentic Italian-style recipe. Both 22 oz. meals retail for $7.99.
  
  New Bertolli Meatballs and Marinara Sauce are a delicious addition to any pasta dish or on their own as an appetizer or side. Made with beef and pork and smothered in marinara sauce, these meatballs are nearly 2.5 times the average size of cocktail meatballs, offering value at $8.49 for a 24 oz. pack.
   
• P.F. Chang's Home Menu: Authentic Asian cuisine continues to be one of the fastest-growing cuisines in frozen, with P.F. Chang's Home Menu delivering the authentic taste of the Bistro into your home. This year's arrivals include a 22oz. Shrimp Fried Rice skillet meal, with tender shrimp, fluffy jasmine rice, and vibrant vegetables; and a family-size offering of Chicken Dumplings, with approximately 16 dumplings made with all-natural chicken. Both retail for $7.99.
   
• Birds Eye Voila!: Birds Eye^® Voila!^® is bringing another American comfort food favorite to fast skillet prep with Cheesy Buffalo Chicken. Menu pairings of Buffalo sauce and pasta have grown 45% over the last four years¹⁰ as America's love of spicy foods continues to surge. Available in 42 oz. or 60 oz. variety, this dish includes chicken paired with pasta, red bell peppers, celery, and green onions in a cheesy, Buffalo-style sauce. The two sizes retail for $8.99 and $11.99 respectively.
   
• Blake's: Rooted in a family tradition of farm-to-table, all-natural* cooking, Blake's^® is introducing its first multi-serve frozen meals. The new Cheesy Chicken & Rice Casserole and Classic Beef Pot Roast are made with simple, wholesome ingredients and crafted for homemade taste. Each 25 oz. dish serves 3–4 and retails for $9.99.
   
• Chef Boyardee: The beloved Italian-inspired brand debuted in frozen meals last year with skillet prep dishes, and the Chef Boyardee^® menu is adding two new creamy chicken and pasta meals. Chicken Carbonara and Chicken Primavera are available in 40 oz. meals, which serve 4-5 and retail for $8.99.

Convenient Veggies, Bursting with Flavor: Adding vegetables to your meals should be easy, flavorful and fun. Fresh, new offerings from Birds Eye^® and Alexia^® pack all the vibrancy of fresh vegetables, in convenient and tasty new recipes.

• Birds Eye: Butter is the No. 1 at-home sauce addition to frozen veggies, and on restaurant menus vegetables are paired with cheese 40% of the time¹¹. These trends inspired the new line of Birds Eye Ultimate Cheesy & Buttery Vegetables, a collection of four fan-favorite veggies smothered in Birds Eye's most flavorful and indulgent sauces ever.
   
  Butter lovers can enjoy Ultimate Butter Sauced Corn and Ultimate Butter Sauced Green Beans, made with two times more butter than Birds Eye's current sauced items. Broccoli Florets and a California Blend of broccoli, cauliflower and carrots gets the Ultimate Cheesy treatment, covered with 50% more cheese than current Birds Eye offerings. Each 11-12 oz. vegetable side comes in a convenient microwaveable tray and retails for $3.49.
   
  In plain vegetables, Birds Eye is also pairing globally inspired vegetable medleys with the convenience of microwave Steamfresh^® prep to deliver new delicious, vibrant, and versatile blends. Global cuisines can be found in the freezer of nearly 70% of American homes, with Mediterranean and Italian-inspired frozen items driving $2.8 billion in annual sales¹². New Steamfresh vegetable medleys include a Mediterranean-style Blend; a Tuscan-style Blend; and a new Antioxidant Blend, with broccoli florets, julienne carrots, and sweet yellow and red bell peppers. A convenient Steamfresh offering of Birds Eye's popular Normandy Blend is also new to the collection. These 10-10.8oz. bags, with a suggested retail price of $2.49, are ready in minutes from the freezer.
   
• Alexia: A brand rooted in all natural, chef-inspired veggie sides, Alexia is offering an elegant take on America's most popular frozen vegetable: broccoli¹³. Alexia Broccoli & Aged Cheddar features broccoli florets covered with a creamy aged white cheddar cheese sauce. A 14 oz. bag retails for $4.49.

Gluten-Free and Plant-Based Foods Full of Flavor: As consumers look for foods to satisfy their gluten-free, vegan and vegetarian needs, these top brands are delivering.

• Udi's: While one in four consumers seek gluten-free meals, finding an offering the whole family can enjoy together is challenging¹⁴. Udi's^® is debuting the first multi-serve chicken enchilada dish that is certified gluten-free, and made with antibiotic-free chicken. The family-size serving includes six enchiladas with corn tortillas wrapped and filled with white meat chicken and covered with a mild red sauce and cheese. The dish retails for $14.99.
   
• Gardein: The Gardein^® Ultimate Plant-Based^® meat alternative line is expanding with bold new offerings that deliver great taste and versatility across a wide range of meals.
   
  New Ultimate Plant-Based Ste'k Tips and Ultimate Plant-Based Spicy Saus'ge Crumbles are flavorful, meaty options perfect for stir fries, tacos, pasta dishes, and more. Each 14–15 oz. pack retails for $8.99.
   
  Gardein's new Ultimate Plant-Based Breakfast Saus'ge patties have a new recipe for better taste and texture, featuring a wider patty designed to fit perfectly on breakfast sandwiches. Available in Original and Spicy, each 10-pack retails for $8.99.
   
  For a quick and satisfying lunch or dinner option, Gardein's new Ultimate Plant-Based frozen single serve meal –a Fried Chick'n Mac & Cheeze Bowl—delivers bold flavor in minutes. Featuring crispy plant-based chick'n and creamy vegan cheeze sauce, the 9 oz. meal is 100% vegan and packs 15g of plant-based protein. Suggested retail price: $4.99.
   
• Purple Carrot: Purple Carrot^® frozen single serve meals deliver plant-powered deliciousness with bold, 100% vegan flavor from satisfying ingredients such as veggies and legumes. The latest variety – Portobello Mushroom Ravioli – features tender pasta stuffed with portobello mushrooms, and paired with a hearty medley of kidney beans, tomatoes, lentils, and spinach for a flavor-forward vegan meal. With 13g of plant-based protein and Non-GMO Project Verified ingredients, it's a convenient option that doesn't compromise on taste. The suggested retail price is $4.49.

A Sweet Start to the Day: Begin your morning with the country-fresh taste of Odom's Tennessee Pride^® sausage. Two new items feature the sweet taste of real maple syrup and 100% pork. Enjoy a 12-pack of Snack Size Maple Sausage Buttermilk Biscuit Sandwiches, perfect for breakfast or as a snack, priced at $6.99. Also launching is an 18-pack of Ready-to-Cook Maple Sausage Patties, adding delicious flavor to any breakfast plate, priced at $7.49.

For more on Conagra's collection of more than 100 brands, visit conagrabrands.com.

1: Conagra Brands FY25 Q3 Earnings Report, 4/3/25
2-5, 7-10, 12-13: Circana POS MULOC+ L52 WE 9/22/2024
6: Circana Panel, Total US All Outlets, MSM Category by CAG Sub Category and Pack Count, L52 WE 10/6/2024
11: Circana/NPD National Eating Trends, Sourced from home/retail, 2 Years Ending June 2023.
14: Source: Label Insights L52 WE 7/21/2024
*No artificial ingredients; minimally processed

Dolly Parton owns all rights to the Dolly™ and DOLLY PARTON™ trademarks, as well as her name, image and likeness, which are used under license by Conagra Brands, Inc.^®

©2025 Mike's Hot Honey

P.F. CHANG'S and P.F. CHANG'S HOME MENU are registered trademarks owned by P.F. Chang's China Bistro, Inc. and are used with permission

Bertolli^® is a registered trademark of Mizkan America, Inc., used under license

©2025 Purple Carrot, used with permission

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye^®, Duncan Hines^®, Healthy Choice^®, Marie Callender's^®, Reddi-wip^®, Slim Jim^®, Angie's^® BOOMCHICKAPOP^®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities, and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2024 net sales of more than $12 billion. For more information, visit www.conagrabrands.com.

For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com

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SOURCE Conagra Brands, Inc.

FAQ

What new products is Conagra Brands (CAG) launching in June 2025?

Conagra Brands is launching over 50 new frozen food products, including Dolly Parton's Southern-inspired meals, Banquet's Mike's Hot Honey collaboration, new Healthy Choice meals, family-size offerings from Marie Callender's, and various other items across their brand portfolio.

How much do Conagra's (CAG) new Dolly Parton frozen meals cost?

Dolly Parton's new single-serve frozen meals, which include Beef Pot Roast, Chicken & Dumplings, Country Fried Steak, and Shrimp & Grits, have a suggested retail price of $4.49 each.

What are the new family-size meal options from Conagra Brands (CAG)?

New family-size options include Marie Callender's Chicken Alfredo, Cheesy Chicken & Rice, and Chicken Parmesan ($9.99 each), Bertolli's skillet meals ($7.99), and P.F. Chang's Home Menu Shrimp Fried Rice ($7.99).

What plant-based and gluten-free options is Conagra (CAG) introducing?

Conagra is introducing Gardein Ultimate Plant-Based products including Ste'k Tips and Saus'ge Crumbles ($8.99), Udi's gluten-free chicken enchiladas ($14.99), and Purple Carrot's vegan Portobello Mushroom Ravioli ($4.49).

How much are Conagra's (CAG) new Birds Eye vegetable products?

Birds Eye's new Ultimate Cheesy & Buttery Vegetables are priced at $3.49 for 11-12 oz trays, while the new Steamfresh vegetable medley bags are priced at $2.49 for 10-10.8 oz.