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ST. LOUIS--(BUSINESS WIRE)--
Suzy Cirulis has joined Caleres (NYSE: CAL) as senior vice president, customer marketing. In this role, she will lead the company’s customer marketing efforts across the entire Caleres portfolio including customer relationship marketing (CRM), customer insights and customer analytics.
“Suzy will be instrumental in creating deeper connections with our current customers and building brand connections with new ones,” said Jennifer Olsen, chief marketing officer for Caleres. “She and her team will ensure the voice of the consumer is always at the table.”
Cirulis joins Caleres with more than two decades of strategy and marketing experience, with depth in CRM, retail and digital marketing. She was most recently chief marketing officer at Crate and Barrel. Previously she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic and Gap Outlet brands, and helped to build a new centralized competency in customer marketing for the company. She received her bachelor’s degree from Dartmouth and her MBA from the Haas School of Business at the University of California, Berkeley.
“Our customer marketing organization, led by Suzy, will develop new ways to drive customer value, leveraging insight and data to power strategic decisions,” added Olsen. “Caleres has always had a hyper focus on the customer. Over the last several years, Famous Footwear has grown and strengthened its customer database buoyed by the success of our Famous Footwear Famously You Rewards program. It is the perfect time to bring in the right person to unleash the power of our customer data across the entire Caleres portfolio of brands.”
we are caleres, a global footwear company with brands that fit people’s lives. our shoes are worn by people of all ages, from all walks of life. our diverse portfolio of brands includes naturalizer, lifestride, rykä, dr. scholl’s, sam edelman, via spiga, diane von furstenberg, vince, franco sarto, carlos by carlos santana and fergie footwear. and they’re available virtually everywhere – in our more than 1,200 famous footwear & naturalizer retail stores and online. we are a team working toward a shared mission of inspiring people to feel good, feet first. we seek people who share our values. we seek people passionate about their work. people who hold themselves and others accountable. people who think a $2.6 billion company should be as creative as a start-up. people driven by an insatiable curiosity. people who care about being the best, among the best. most of all, we seek believers who share in our ferocity for fit. people who believe remarkable things are possible and will n
