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Outdoor Living Boom Driving Growth for Capstone's Aura Brand

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Capstone Holding Corp. (NASDAQ:CAPS) reports strong growth for its Aura Natural Landscapes™ brand, driven by increasing demand for outdoor living spaces. The company highlights that 75% of homebuyers now prioritize outdoor spaces, with many allocating 25% of renovation budgets to outdoor projects.

Aura's product line includes natural-stone pavers, steps, treads, pool-coping, and slabs, distributed across a 31-state footprint. The brand's exclusive control over design, pricing, and quality is driving customer retention and larger projects. Notably, 76% of Millennials plan additional outdoor upgrades in the coming year, suggesting sustained growth potential.

Capstone Holding Corp. (NASDAQ:CAPS) segnala una forte crescita del suo marchio Aura Natural Landscapes™, trainata dall'aumento della domanda di spazi esterni abitabili. L'azienda sottolinea che il 75% degli acquirenti di case ora dà priorità agli spazi esterni, con molti che destinano il 25% del budget per le ristrutturazioni a progetti all'aperto.

La linea di prodotti di Aura comprende pavimentazioni in pietra naturale, gradini, pedate, bordature per piscine e lastre, distribuite su una presenza in 31 stati. Il controllo esclusivo del marchio su design, prezzi e qualità favorisce la fidelizzazione dei clienti e progetti di maggiori dimensioni. È significativo che il 76% dei Millennial preveda ulteriori interventi all'aperto nel prossimo anno, indicando un potenziale di crescita sostenuto.

Capstone Holding Corp. (NASDAQ:CAPS) informa un fuerte crecimiento de su marca Aura Natural Landscapes™, impulsado por la creciente demanda de espacios exteriores. La compañía destaca que el 75% de los compradores de vivienda ahora prioriza las zonas al aire libre, y muchos destinan el 25% del presupuesto de reformas a proyectos exteriores.

La línea de productos de Aura incluye pavimentos de piedra natural, escalones, huellas, remates para piscinas y losas, distribuidos en una presencia en 31 estados. El control exclusivo sobre el diseño, los precios y la calidad está impulsando la retención de clientes y proyectos de mayor envergadura. Cabe destacar que el 76% de los millennials planea mejoras exteriores adicionales en el próximo año, lo que sugiere un potencial de crecimiento sostenido.

Capstone Holding Corp. (NASDAQ:CAPS)는 야외 생활 공간 수요 증가로 Aura Natural Landscapes™ 브랜드의 강한 성장을 보고했습니다. 회사는 주택 구매자의 75%가 이제 야외 공간을 우선시하며, 많은 이들이 리모델링 예산의 25%를 야외 프로젝트에 할당한다고 밝혔습니다.

Aura의 제품군에는 천연석 포장재, 계단 및 디딤판, 수영장 가장자리 마감재와 슬래브(판재)가 포함되며, 31개 주에 걸친 유통망을 통해 공급됩니다. 디자인, 가격, 품질에 대한 브랜드의 독점적 관리는 고객 유지와 대형 프로젝트 유치로 이어지고 있습니다. 특히 밀레니얼의 76%가 내년에 추가적인 야외 업그레이드를 계획하고 있어 지속적인 성장 가능성을 시사합니다.

Capstone Holding Corp. (NASDAQ:CAPS) signale une forte croissance de sa marque Aura Natural Landscapes™, portée par la demande accrue d'espaces de vie extérieurs. La société rappelle que 75% des acheteurs de maison privilégient désormais les espaces extérieurs, et que beaucoup allouent 25% de leur budget de rénovation à des projets extérieurs.

La gamme de produits d'Aura comprend des pavés en pierre naturelle, des marches, des nez de marche, des margelles de piscine et des dalles, distribués sur une implantation dans 31 États. Le contrôle exclusif de la marque sur le design, les prix et la qualité favorise la fidélisation des clients et des projets de plus grande envergure. Notamment, 76% des milléniaux prévoient des améliorations extérieures supplémentaires l'année prochaine, ce qui laisse entrevoir un potentiel de croissance durable.

Capstone Holding Corp. (NASDAQ:CAPS) verzeichnet ein starkes Wachstum seiner Marke Aura Natural Landscapes™, getrieben von der steigenden Nachfrage nach Außenwohnbereichen. Das Unternehmen hebt hervor, dass 75% der Hauskäufer inzwischen Außenbereiche priorisieren, wobei viele 25% ihres Renovierungsbudgets für Außenprojekte einplanen.

Die Produktpalette von Aura umfasst Natursteinpflaster, Stufen, Trittflächen, Poolumrandungen und Platten, vertrieben über eine Präsenz in 31 Bundesstaaten. Die exklusive Kontrolle über Design, Preisgestaltung und Qualität fördert die Kundenbindung und größere Projekte. Bemerkenswert ist, dass 76% der Millennials im kommenden Jahr zusätzliche Außenaufwertungen planen, was auf anhaltendes Wachstumspotenzial hindeutet.

Positive
  • Strong sales growth in Aura Natural Landscapes brand
  • Extensive distribution network across 31 states
  • Full control over product design, pricing, and quality
  • Strong market positioning with 75% of homebuyers prioritizing outdoor spaces
  • Positive growth outlook with 76% of Millennials planning additional outdoor upgrades
Negative
  • None.

NEW YORK CITY, NY / ACCESS Newswire / August 12, 2025 / Capstone Holding Corp. (NASDAQ:CAPS), a national building products distribution platform, today published a new article on how its Aura Natural Landscapes™ brand is capturing growth from the rising demand for outdoor living.

Outdoor living has moved from a design trend to a standard home feature. Three-quarters of homebuyers now prioritize outdoor spaces, and many dedicate a quarter of their renovation budgets to them.

That shift is fueling demand for premium hardscaping, built-in kitchens, fire features, and multifunctional patios - projects that depend on durable, high-quality stone. Aura Natural Landscapes™, Instone's curated line of natural-stone pavers, steps, treads, pool-coping, and slabs, is already meeting this demand and recording strong sales growth.

Owning the Aura brand gives Instone full control over product design, pricing, quality, and availability across its 31-state footprint. This consistency and exclusivity strengthen customer relationships, driving repeat business and larger project commitments.

"We've seen significant growth in this customer segment over the past few years," said Kevin Grotke, CEO of Instone. "Aura is very well positioned to meet that demand with the quality, availability, and product range contractors and designers are looking for."

With Millennials driving sustained investment in outdoor spaces - 76 percent plan to make additional upgrades in the next year - Aura is positioned to benefit from a multi-year growth cycle.

Read the full article on Capstone's website.

About Capstone Holding Corp.
Capstone Holding Corp. (NASDAQ:CAPS) is a diversified platform of building products businesses focused on distribution, brand ownership, and acquisition. Through its Instone subsidiary, Capstone serves 31 U.S. states, offering proprietary stone veneer, hardscape materials, and modular masonry systems. The company's strategy combines disciplined M&A, operational efficiency, and a growing portfolio of owned brands to build a scalable and durable platform.

Investor Contact:
investors@capstoneholdingcorp.com
www.capstoneholdingcorp.com

SOURCE: Capstone Holding Corp.



View the original press release on ACCESS Newswire

FAQ

What is driving growth for Capstone's (NASDAQ:CAPS) Aura brand in 2025?

Growth is being driven by increased demand for outdoor living spaces, with 75% of homebuyers prioritizing outdoor spaces and dedicating approximately 25% of renovation budgets to outdoor projects.

What products does Capstone's Aura Natural Landscapes offer?

Aura Natural Landscapes offers a curated line of natural-stone products including pavers, steps, treads, pool-coping, and slabs across a 31-state distribution network.

How many states does Capstone's (CAPS) Aura brand operate in?

Capstone's Aura brand operates across a 31-state footprint, providing full control over product design, pricing, quality, and availability.

What percentage of Millennials plan to upgrade their outdoor spaces according to Capstone?

According to Capstone, 76% of Millennials plan to make additional outdoor space upgrades in the next year, indicating a multi-year growth cycle for the sector.

Who is the CEO of Instone, Capstone's distribution platform?

Kevin Grotke serves as the CEO of Instone, Capstone's building products distribution platform.
Capstone Holding Corp.

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