Carter Bank Earns Multiple Industry Awards Following 2024 Rebrand

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12/10/2025 - 09:00 AM

Carter Bank received recognition from the Brandies, the Transform Awards, the Davey Awards, and the MUSE Awards.

MARTINSVILLE, Va.--(BUSINESS WIRE)-- Since unveiling its new brand identity one year ago, Carter Bank (Nasdaq: CARE) has earned multiple national honors recognizing its refreshed look and message. The Bank’s rebrand received accolades from four leading industry programs: the Brandies, the MUSE Awards, the Transform Awards, and the Davey Awards.

“When we introduced our new brand last year, it marked an important step in our journey to strengthen the ways we serve our customers and communities,” Carter Bank President Brad Langs said. “Seeing that work and progress recognized is both humbling and energizing. This achievement belongs to our entire Carter team, whose dedication and belief in our future made this possible.”

The recognition follows a milestone year for the Bank, which was also recently named by Forbes as one of the Best Banks in Virginia. Carter Bank’s 2024 rebrand introduced a modern visual identity that reflects its purpose of creating opportunities for more people and businesses to prosper.

“Being recognized alongside some of the world’s most respected brands is incredibly meaningful and reflects the dedication and hard work that continue to shape our brand,” said Chrystal Parnell, EVP, Chief Marketing and Communication Officer. “When we set out to reimagine our brand, we wanted to honor our humble beginnings, showcase the modern bank we are today, and highlight our passion for creating opportunities for more people and businesses to prosper. These eight awards are a testament to that vision and the dedication and relationships of our associates and customers, the people who make Carter Bank one of the best community banks in the Southeast.”

Carter Bank received the following distinctions:

Brandies Awards

Best Rebrand or Brand Update – Financial Services

MUSE Creative Awards

Gold – Corporate Identity: Logos
Gold – Advertising Campaign: Brand Awareness Campaign
Silver – Corporate Identity Redesign: The New Carter Bank Brand

Transform Awards

Bronze – Best Visual Identity: Financial Services Sector

Davey Awards

Gold – Integrated Campaign: Promotional & Branding
Silver – Outdoor/Environmental: Signage & Environmental Graphics
Silver – Corporate Identity

To learn more about Carter Bank, visit carterbank.com.

About Carter Bank

Headquartered in Martinsville, Va., Carter Bank is a $4.8 billion, state-chartered community bank with branches in Virginia and North Carolina. Since 1974, Carter Bank has strived to create opportunities for more people and businesses to prosper. Additional information about Carter Bank is available at carterbank.com. Member FDIC. Equal Housing Lender.