CarGurus Launches a Summer of Giveaways Alongside New ‘Big Deal’ Video Series Celebrating Life’s Biggest Moments

Rhea-AI Summary

CarGurus (Nasdaq: CARG), the leading platform for car shopping, buying, and selling, has launched "The Big Deal Show," a new content series celebrating significant life moments associated with car ownership. The campaign features celebrity conversations and includes a summer-long car giveaway promotion.

The three-part series kicks off with skateboarding icon Tony Hawk and professional snowboarder Zeb Powell, sharing their memorable car-related experiences and career milestones. The company will give away three new Nissans, each valued at approximately $50,000, along with funds for related expenses through monthly sweepstakes on their website.

Directed by Paul Scheer, the series is an extension of CarGurus' national "Big Deal" brand campaign, emphasizing the company's position as the most visited car-shopping site with the largest selection of new and used vehicles in the U.S.

Positive

• Launch of new marketing campaign featuring high-profile celebrities
• Offering three Nissan vehicles (approximately $50,000 each) as giveaway prizes
• Company maintains position as #1 visited car-shopping site
• Largest selection of new and used vehicles in the U.S.

Negative

• None.

“The Big Deal Show” brings together fan-favorites in sports and entertainment to share their defining moments — and help CarGurus celebrate “big deals” with three car giveaway winners

BOSTON, July 01, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited site for shopping, buying, and selling new and used cars¹, today launched “The Big Deal Show,” a new campaign celebrating life’s biggest moments behind the wheel and beyond. In recognition of the big deal decisions and memories that come with a car purchase, the content series taps familiar faces across entertainment and sports to share their big deal moments and help CarGurus give away three new Nissans.

The three-part series — released each month through the end of summer — kicks off today with skateboarding legend Tony Hawk and professional snowboarder Zeb Powell. The duo reflects on everything from their first cars to the biggest moments that defined their careers. The trailblazing sports icons share candid memories from their time on the road and the big deal moments they’re looking forward to on the road ahead.

Upcoming celebrity duos will be announced later this summer, continuing the series with unfiltered conversations about early career moments, big professional wins, and personal milestones. In tandem with the release of each episode, CarGurus will give drivers an opportunity to win a new Nissan through a limited-time sweepstakes on the CarGurus website. Each month, a winner will be selected to receive a brand-new car (approximately $50,000 in value), along with funds to cover related expenses.

“CarGurus understands the fact that it’s a big deal to buy a car. It’s a major, emotional purchase, and for many of us, our cars become the backdrop for life’s biggest moments,” said Dafna Sarnoff, Chief Marketing Officer at CarGurus. “That’s why we’re bringing together personalities who are big deals in their own right and reflect our shoppers in having a connection to their cars and the big roles they’ve played in their lives. Through these stories and our giveaway, we’re shining a spotlight on the big moments that give a deeper meaning to big deals like car buying.”

“The Big Deal Show” is an extension of CarGurus’ national brand campaign, “Big Deal,” which pays tribute to the big decisions drivers make along the buy/sell journey to reach their ideal outcome. The campaign underscores CarGurus' role in helping consumers find the best deal on their big deal, providing shoppers the largest selection of new and used vehicles in the U.S.² on the No. 1 most visited car-shopping site¹.

“It was a privilege to bring these fun and extremely relatable stories to life with the help of CarGurus,” said Paul Scheer, Director of The Big Deal Show. “Turns out, no matter how famous you are, we all remember our first car.”

To follow each episode of “The Big Deal Show” and enter the giveaway, visit: https://www.cargurus.com/about/big-giveaway

About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S. ¹

CarGurus also operates online marketplaces under the CarGurus brand in Canada and the U.K. In the U.S. and the U.K., CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.

To learn more about CarGurus, visit www.cargurus.com, and for more information about CarOffer, visit www.caroffer.com.

CarGurus^® is a registered trademark of CarGurus, Inc., and CarOffer^® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.

¹ Similarweb: Traffic Report [Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total
visits minus Vehicle History Reports traffic)], Q1 2025, U.S.
²Compared to Autotrader.com, Cars.com, TrueCar.com (YipitData as of December 31, 2024),
and CarFax (Joreca as of December 31, 2024)

Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com

Investor Contact:
Kirndeep Singh
Vice President, Head of Investor Relations
investors@cargurus.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6a93636c-9637-482f-a51c-a413f5ee8356

FAQ

What is CarGurus' 'The Big Deal Show' and when does it launch?

'The Big Deal Show' is a three-part content series launching July 1, 2025, featuring celebrities sharing their car-related experiences and career milestones, with Tony Hawk and Zeb Powell appearing in the first episode.

How can people enter CarGurus' Nissan car giveaway in 2025?

People can enter the monthly sweepstakes through CarGurus' website at cargurus.com/about/big-giveaway, with three opportunities to win a new Nissan valued at approximately $50,000.

Who are the celebrities featured in CarGurus' Big Deal Show?

The first episode features skateboarding legend Tony Hawk and professional snowboarder Zeb Powell, with additional celebrity duos to be announced later in summer 2025.

What is the value of the cars being given away by CarGurus?

Each Nissan vehicle being given away is valued at approximately $50,000, and winners will also receive additional funds to cover related expenses.

Why did CarGurus create 'The Big Deal Show'?

CarGurus created the show to celebrate the significant moments and emotional connections associated with car buying, while highlighting their role in helping consumers find the best deals as the #1 most visited car-shopping site.