CarGurus Launches a Summer of Giveaways Alongside New ‘Big Deal’ Video Series Celebrating Life’s Biggest Moments
CarGurus (Nasdaq: CARG), the leading platform for car shopping, buying, and selling, has launched "The Big Deal Show," a new content series celebrating significant life moments associated with car ownership. The campaign features celebrity conversations and includes a summer-long car giveaway promotion.
The three-part series kicks off with skateboarding icon Tony Hawk and professional snowboarder Zeb Powell, sharing their memorable car-related experiences and career milestones. The company will give away three new Nissans, each valued at approximately $50,000, along with funds for related expenses through monthly sweepstakes on their website.
Directed by Paul Scheer, the series is an extension of CarGurus' national "Big Deal" brand campaign, emphasizing the company's position as the most visited car-shopping site with the largest selection of new and used vehicles in the U.S.
CarGurus (Nasdaq: CARG), la piattaforma leader per l'acquisto, la vendita e la ricerca di auto, ha lanciato "The Big Deal Show", una nuova serie di contenuti che celebra i momenti importanti della vita legati al possesso di un'auto. La campagna include conversazioni con celebrità e una promozione estiva con estrazione di auto in regalo.
La serie in tre parti inizia con l'icona dello skateboard Tony Hawk e lo snowboarder professionista Zeb Powell, che condividono le loro esperienze memorabili legate alle auto e le tappe della loro carriera. L'azienda regalerà tre nuove Nissan, ciascuna dal valore di circa 50.000 dollari, insieme a fondi per le spese correlate tramite estrazioni mensili sul loro sito web.
Diretta da Paul Scheer, la serie è un'estensione della campagna nazionale "Big Deal" di CarGurus, che sottolinea la posizione dell'azienda come il sito di acquisto auto più visitato, con la più ampia selezione di veicoli nuovi e usati negli Stati Uniti.
CarGurus (Nasdaq: CARG), la plataforma líder para comprar, vender y buscar autos, ha lanzado "The Big Deal Show", una nueva serie de contenido que celebra momentos importantes de la vida relacionados con la propiedad de un auto. La campaña incluye conversaciones con celebridades y una promoción de sorteo de autos durante todo el verano.
La serie de tres partes comienza con el ícono del skateboarding Tony Hawk y el snowboarder profesional Zeb Powell, quienes comparten sus experiencias memorables relacionadas con autos y los hitos de su carrera. La compañía regalará tres Nissan nuevos, cada uno valorado en aproximadamente $50,000, junto con fondos para gastos relacionados a través de sorteos mensuales en su sitio web.
Dirigida por Paul Scheer, la serie es una extensión de la campaña nacional "Big Deal" de CarGurus, que destaca la posición de la empresa como el sitio de compra de autos más visitado, con la mayor selección de vehículos nuevos y usados en Estados Unidos.
CarGurus (나스닥: CARG)는 자동차 쇼핑, 구매, 판매를 위한 선도 플랫폼으로서 자동차 소유와 관련된 중요한 인생 순간을 기념하는 새로운 콘텐츠 시리즈 "The Big Deal Show"를 출시했습니다. 이 캠페인에는 유명인과의 대화가 포함되며, 여름 내내 자동차 경품 이벤트도 진행됩니다.
3부작 시리즈는 스케이트보드 아이콘 Tony Hawk와 프로 스노보더 Zeb Powell가 자동차와 관련된 기억에 남는 경험과 경력의 이정표를 공유하는 것으로 시작합니다. 회사는 매달 웹사이트에서 진행되는 추첨을 통해 각각 약 5만 달러 상당의 새로운 닛산 자동차 3대와 관련 비용을 지원할 자금을 증정합니다.
Paul Scheer가 연출한 이 시리즈는 CarGurus의 전국적인 "Big Deal" 브랜드 캠페인의 확장판으로, 미국 내 가장 많은 방문자 수와 가장 다양한 신차 및 중고차를 보유한 자동차 쇼핑 사이트로서의 입지를 강조합니다.
CarGurus (Nasdaq : CARG), la plateforme leader pour l'achat, la vente et la recherche de voitures, a lancé "The Big Deal Show", une nouvelle série de contenus célébrant les moments importants de la vie liés à la possession d'une voiture. La campagne comprend des conversations avec des célébrités et une promotion estivale avec un tirage au sort de voitures.
La série en trois parties débute avec l'icône du skateboard Tony Hawk et le snowboardeur professionnel Zeb Powell, qui partagent leurs expériences mémorables liées à la voiture et leurs étapes de carrière. L'entreprise offrira trois nouvelles Nissan, chacune d'une valeur d'environ 50 000 $, ainsi que des fonds pour les dépenses associées, via des tirages au sort mensuels sur leur site web.
Réalisée par Paul Scheer, la série est une extension de la campagne nationale "Big Deal" de CarGurus, mettant en avant la position de la société comme le site d'achat de voitures le plus visité, avec la plus grande sélection de véhicules neufs et d'occasion aux États-Unis.
CarGurus (Nasdaq: CARG), die führende Plattform für Autokauf, -verkauf und -suche, hat "The Big Deal Show" gestartet, eine neue Content-Serie, die bedeutende Lebensmomente im Zusammenhang mit dem Autobesitz feiert. Die Kampagne beinhaltet Gespräche mit Prominenten und eine sommerlange Auto-Verlosungsaktion.
Die dreiteilige Serie beginnt mit dem Skateboard-Ikone Tony Hawk und dem Profisnowboarder Zeb Powell, die ihre denkwürdigen Autoerlebnisse und Karrierehöhepunkte teilen. Das Unternehmen verlost drei neue Nissans, jeweils im Wert von etwa 50.000 US-Dollar, sowie Mittel für damit verbundene Ausgaben durch monatliche Gewinnspiele auf ihrer Website.
Regie führte Paul Scheer. Die Serie ist eine Erweiterung der landesweiten "Big Deal"-Markenkampagne von CarGurus und unterstreicht die Position des Unternehmens als meistbesuchte Auto-Shopping-Seite mit der größten Auswahl an neuen und gebrauchten Fahrzeugen in den USA.
- Launch of new marketing campaign featuring high-profile celebrities
- Offering three Nissan vehicles (approximately $50,000 each) as giveaway prizes
- Company maintains position as #1 visited car-shopping site
- Largest selection of new and used vehicles in the U.S.
- None.
“The Big Deal Show” brings together fan-favorites in sports and entertainment to share their defining moments — and help CarGurus celebrate “big deals” with three car giveaway winners
BOSTON, July 01, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited site for shopping, buying, and selling new and used cars1, today launched “The Big Deal Show,” a new campaign celebrating life’s biggest moments behind the wheel and beyond. In recognition of the big deal decisions and memories that come with a car purchase, the content series taps familiar faces across entertainment and sports to share their big deal moments and help CarGurus give away three new Nissans.
The three-part series — released each month through the end of summer — kicks off today with skateboarding legend Tony Hawk and professional snowboarder Zeb Powell. The duo reflects on everything from their first cars to the biggest moments that defined their careers. The trailblazing sports icons share candid memories from their time on the road and the big deal moments they’re looking forward to on the road ahead.
Upcoming celebrity duos will be announced later this summer, continuing the series with unfiltered conversations about early career moments, big professional wins, and personal milestones. In tandem with the release of each episode, CarGurus will give drivers an opportunity to win a new Nissan through a limited-time sweepstakes on the CarGurus website. Each month, a winner will be selected to receive a brand-new car (approximately
“CarGurus understands the fact that it’s a big deal to buy a car. It’s a major, emotional purchase, and for many of us, our cars become the backdrop for life’s biggest moments,” said Dafna Sarnoff, Chief Marketing Officer at CarGurus. “That’s why we’re bringing together personalities who are big deals in their own right and reflect our shoppers in having a connection to their cars and the big roles they’ve played in their lives. Through these stories and our giveaway, we’re shining a spotlight on the big moments that give a deeper meaning to big deals like car buying.”
“The Big Deal Show” is an extension of CarGurus’ national brand campaign, “Big Deal,” which pays tribute to the big decisions drivers make along the buy/sell journey to reach their ideal outcome. The campaign underscores CarGurus' role in helping consumers find the best deal on their big deal, providing shoppers the largest selection of new and used vehicles in the U.S.2 on the No. 1 most visited car-shopping site1.
“It was a privilege to bring these fun and extremely relatable stories to life with the help of CarGurus,” said Paul Scheer, Director of The Big Deal Show. “Turns out, no matter how famous you are, we all remember our first car.”
To follow each episode of “The Big Deal Show” and enter the giveaway, visit: https://www.cargurus.com/about/big-giveaway
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S. 1
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the U.K. In the U.S. and the U.K., CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com, and for more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
1 Similarweb: Traffic Report [Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total
visits minus Vehicle History Reports traffic)], Q1 2025, U.S.
2Compared to Autotrader.com, Cars.com, TrueCar.com (YipitData as of December 31, 2024),
and CarFax (Joreca as of December 31, 2024)
Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com
Investor Contact:
Kirndeep Singh
Vice President, Head of Investor Relations
investors@cargurus.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6a93636c-9637-482f-a51c-a413f5ee8356
FAQ
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