Instacart Launches New Business Features Across Retailer E-Commerce Sites

Rhea-AI Summary

Instacart (NASDAQ: CART) announced on October 15, 2025 that a new suite of business features is now available for its white-label Storefront and Storefront Pro e-commerce solutions.

Features—previously on the Instacart App—now let organizations place bulk orders by the case, set multi-user permissions, access an account dashboard, use shopping guides, apply controls and reconciliation, and share Instacart+ benefits (including 2% cash back on orders over $250). Instacart says Storefront retailers including Woodman's Markets are already adopting the tools; Instacart Business has served more than one million business customers since launch in 2023.

Positive

• 1,000,000+ business customers since 2023
• 2% cash back on orders over $250 with Instacart+
• Bulk ordering by the case added to Storefront and Pro

Negative

• None.

Insights

Ecommerce Strategy Expert

Instacart expanded business-facing features to its white-label Storefront and Storefront Pro on Oct. 15, 2025, broadening B2B e-commerce reach.

Instacart has migrated a full suite of business capabilities—bulk ordering, multi-user management, account dashboards, shopping guides, spend controls, receipt export, and shared Instacart+ benefits—onto its Storefront and Storefront Pro offerings, enabling retailers like Woodman's Markets to serve business customers directly on their own sites. The release states that these features already existed on the Instacart App for Instacart Business and that more than one million business customers ordered from Instacart in the past year, while “hundreds of retailers” on the platform have adopted these capabilities.

The business mechanism is straightforward: retailers can now offer case-level purchasing and team-based workflows within their own branded storefronts, keeping procurement activity on retailer-owned channels rather than routing it exclusively through the Instacart consumer app. This could affect order mix and channel economics for retailers that integrate these tools, assuming those retailers enable the capabilities as described. Key dependencies and operational risks include each retailer’s integration choices and adoption by business buyers; the announcement provides no financial metrics, pricing details, or timing for broader rollouts.

Watch for three concrete, monitorable items mentioned: retailer adoption scale (the press release cites “hundreds of retailers”), business customer scale (“more than one million business customers” in the past year), and new merchant launches such as URM Cash & Carry going live on the Instacart App. The useful time horizon to observe material effects is the next several quarters as retailers deploy these features and report incremental business-channel activity.

Woodman's Markets among retailers that are taking advantage of new business features directly on their Instacart-powered retail storefront solutions

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced that a new, full suite of business features are now available across the company's white-label e-commerce solutions: Storefront and Storefront Pro retailers including Woodman's Markets are already leveraging these capabilities to better support business customers, such as restaurants, offices, healthcare facilities, and schools, directly through their e-commerce websites and apps. These features have been available on Instacart App for Instacart Business customers, and Instacart is now bringing the best of these features to all Storefront and Storefront Pro retailers.

"Instacart is committed to building a best-in-class e-commerce platform that helps retailers grow their online business," said Ryan Hamburger, Vice President of Retail Partnerships at Instacart. "Expanding business features to retailers' customers on their sites is part of our ongoing investment in enhancing retailer sites with tools that deliver added value and unlock new revenue from business customers. With more than one million business customers who have ordered from Instacart in the past year¹, we're making it easier for retailers to capture more of this growing demand."

Business features enable organizations to place bulk orders and manage team-based purchasing. Now, those refined capabilities have expanded to Storefront and Storefront Pro. These new features include:

• Bulk ordering: Businesses can shop by the case to simplify large-scale purchases.
• Multi-user management: Teams can be set up with customizable permissions for roles like admins, buyers, and approvers.
• Account oversight: A customer-facing dashboard helps businesses manage order activity and spend.
• Shopping guides: Streamlined workflows make it easier for team members to find frequently ordered or recommended items.
• Controls and reconciliation: Business managers can set spend limits, approve order workflows, and export bulk receipts for recordkeeping.
• Instacart+ Sharing benefits: Businesses can share their Instacart+ subscription across team members and earn 2% cash back on orders over $250 placed with Instacart+ benefits applied.

Hundreds of retailers across the Instacart Platform have adopted these capabilities to serve a wide range of business customers. URM Cash & Carry, a business resource for grocery products, will be launching on the Instacart App to reach businesses that utilize the business features available on Instacart Business.

Storefront and Storefront Pro is part of the Instacart Platform, a suite of enterprise-grade technologies, designed for retailers of all sizes to power their own online and in store shopping experiences. Instacart Business complements these solutions by providing real-time access to fresh foods, ingredients, and supplies helping companies reduce stockouts and streamline procurement, and operate more efficiently. Since launching in 2023, Instacart Business has helped more than one million business customers simplify their ordering operations.

To learn more about Instacart Storefront and Storefront Pro, visit: https://www.instacart.com/company/retailer-platform/storefronts.

To learn more about Instacart Business, visit: https://www.instacart.com/business.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

¹ Based on completed orders by customers with a business profile or using a business credit card.

View original content to download multimedia:https://www.prnewswire.com/news-releases/instacart-launches-new-business-features-across-retailer-e-commerce-sites-302584136.html

SOURCE Maplebear Inc. dba Instacart

FAQ

What business features did Instacart (CART) add to Storefront and Storefront Pro on October 15, 2025?

Instacart added bulk ordering, multi-user management, an account dashboard, shopping guides, controls/reconciliation, and Instacart+ sharing benefits.

How many business customers has Instacart Business (CART) served through 2025?

Instacart Business has served more than one million business customers since its 2023 launch.

What Instacart+ benefit for businesses was announced in the October 15, 2025 release?

Businesses can share Instacart+ across team members and earn 2% cash back on orders over $250 with benefits applied.

Which retailers are using Instacart Storefront business features after October 15, 2025?

The release cites retailers including Woodman's Markets and says hundreds of retailers on the Instacart Platform have adopted the capabilities.

How do the new Storefront business tools help company procurement and accounting?

They enable case-level bulk ordering, multi-user roles, spend limits, approval workflows, and exportable bulk receipts for reconciliation.