Morrisons Partners with Instaleap to Enhance Online Order Fulfilment

Morrisons will use Instaleap’s Instacart-owned fulfilment software to streamline marketplace orders and in-store picking for online grocery customers.

Rhea-AI Summary

Morrisons (CART) has entered a strategic partnership with Instaleap, now part of Instacart, to enhance its online grocery order fulfilment.

Morrisons is deploying Instaleap’s software to manage marketplace orders from platforms such as Uber Eats, Just Eat and Deliveroo in one system, and to support in-store picking via Instaleap’s app. The company expects this to simplify store operations and provide customers with a faster, more accurate and convenient online shopping experience.

Market Context

Before publication, CART closed at $51.07 after a -1.26% daily move; the partnership announcement ar...

Analysis

Before publication, CART closed at $51.07 after a -1.26% daily move; the partnership announcement arrived against a lower pre-headline price, while comparable Instacart partnership reactions were mixed.

Key Figures

Geographic presence: nearly 30 countries Retailer and marketplace coverage: nearly 80 grocery retailers and marketplaces

Geographic presence

nearly 30 countries

Instaleap partnership platform presence

Retailer and marketplace coverage

nearly 80 grocery retailers and marketplaces

Instaleap supported network

Previous Partnership Reports

5 past events · Latest: Sep 02

Same Type 5 events

1. Sep 02

   exclusive retail partnership

   24h Move

   +3.0%

   World Market became Instacart's exclusive same-day delivery partner nationwide

2. Aug 25

   same-day delivery partnership

   24h Move

   -0.5%

   Petsense stores launched exclusive same-day delivery through Instacart

3. Jul 14

   nationwide delivery partnership

   24h Move

   -1.2%

   Tractor Supply added more than 2,400 stores to Instacart delivery

4. Jun 04

   health food partnership

   24h Move

   +3.8%

   Vida Health connected members with Instacart Health Fresh Funds

5. Mar 12

   digital grocery partnership

   24h Move

   +2.3%

   Fareway adopted Instacart e-commerce and integrated fulfillment tools

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

e-commerce fulfillment, last-mile operations, omnichannel offering

3 terms

e-commerce fulfillment technical

"software for e‑commerce fulfillment and last‑mile operations"

E-commerce fulfillment is the process of receiving, storing, picking, packing and shipping products sold online, plus handling returns — like a restaurant kitchen that prepares and sends out each customer order. It matters to investors because how fast, accurate and cheap a company fulfills orders directly affects sales growth, customer satisfaction, operating costs and profit margins, so improvements or problems in fulfillment can change a business’s financial outlook.

last-mile operations technical

"software for e‑commerce fulfillment and last‑mile operations"

The final stage of moving goods from a distribution center or transportation hub to the end customer’s doorstep or point of use. Last-mile operations matter to investors because they are often the most expensive, time-sensitive, and customer-facing part of a supply chain—like the difference between getting a package to a building and getting it into the buyer’s hands—affecting costs, margins, service levels and brand reputation.

omnichannel offering technical

"as they continue to strengthen their omnichannel offering"

A company’s omnichannel offering is a coordinated set of ways customers can buy, use, or interact with its products or services across multiple channels—such as stores, websites, mobile apps, call centers, and third-party platforms—designed to work together smoothly. It matters to investors because a well-executed omnichannel approach can increase sales, customer retention, and operational efficiency by making the experience consistent and convenient across touchpoints, much like a retail chain that lets you order online and pick up in-store without friction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Instaleap technology enables Morrisons to streamline marketplace orders and in-store fulfilment, creating a faster, more convenient experience for customers

New partnership expands Morrisons' relationship with Instacart to create more seamless shopping experiences online and in store

BARCELONA, Spain and BRADFORD, England, Sept. 8, 2026 /PRNewswire/ -- Instaleap, a technology company that provides software for e‑commerce fulfillment and last‑mile operations and is now part of Instacart, and Morrisons today announced a strategic partnership to strengthen Morrisons' ecommerce capabilities and create a faster, more convenient online ordering experience for customers. Through the partnership, Morrisons is now using Instaleap's technology to manage orders across its marketplace channels and help store colleagues fulfil those orders faster and more accurately.

Instaleap is enabling Morrisons to manage orders across marketplace channels including Uber Eats, Just Eat and Deliveroo in one place. Instaleap's in-Store picking app will also give Morrisons store colleagues tools to more efficiently manage the picking and fulfilment process. Together, these capabilities will help Morrisons simplify operations for store teams and create a more seamless online ordering experience for customers.

"We're proud to partner with Morrisons, one of the UK's most respected grocery retailers, as they continue to strengthen their omnichannel offering," said Antonio Nunes, Head of Instaleap. "Consumers now increasingly expect ordering from their local supermarket to be as easy as ordering take-away. Meeting that demand at scale - efficiently, reliably - takes technology built specifically for grocery. That's exactly what we're giving Morrisons."

"We're constantly looking for ways to make online grocery shopping easier and more convenient," said Charlotte Exell, Group Online Director at Morrisons. "More of our customers are choosing to shop from us through one of our immediacy partners and they expect an efficient, dependable service every time. Working with Instaleap powers our online operations behind the scenes, helping us deliver fresh groceries directly to our customers' doors quickly and reliably."

The partnership builds on Instaleap's growing presence across nearly 30 countries, where it supports nearly 80 grocery retailers and marketplaces. It also reflects Instacart's broader strategy to expand its enterprise platform globally, which includes a suite of ecommerce, fulfillment, in-store technology, retail media, and AI solutions.

To learn more about Instaleap's retail technology platform and European e-grocery operations, visit https://instaleap.io. To learn more about Morrisons, visit https://www.morrisons.com/.

About Instaleap by Instacart 
Instaleap by Instacart is a global enablement and fulfilment solutions platform that empowers grocery retailers to streamline and scale their online operations. With purpose-built technology designed to address core retailer needs — including marketplace integrations and fulfilment solutions — Instaleap partners with nearly 80 grocery retailers and marketplaces across almost 30 countries in Europe, Latin America, and the Middle East, and has powered more than 100 million transactions. In April 2026, Instaleap was acquired by Instacart (NASDAQ: CART). For more information, visit instaleap.io.

About Morrisons 
Morrisons is one of the United Kingdom's largest supermarket chains, operating around 500 supermarkets and approximately 1,700 Morrisons Daily convenience stores across England, Wales, and Scotland. Founded in 1899 and headquartered in Bradford, Morrisons is known for its vertically integrated model, in-house manufacturing, and fresh food proposition through its Market Street concept. For more information, visit morrisons.com.

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SOURCE Instacart