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Instacart and Dollar General Partner to Deliver Everyday Essentials

Instacart and Dollar General plan to roll out one-hour delivery from roughly 20,000 stores across 48 states after an initial pilot.

(Neutral)
(Very Positive)
Tags
partnership

Instacart (CART) and Dollar General (DG) announced a partnership to offer same-day delivery of Dollar General’s everyday essentials via the Instacart app and website.

The service will begin with a pilot at approximately 7,000 Dollar General and pOpshelf stores in six states in the coming weeks, with plans to expand to about 20,000 stores across 48 states this fall. Customers will be able to order a broad range of affordable food, snacks, household essentials, and health and beauty products for delivery in as fast as one hour. Dollar General will join more than 2,200 national and local retail banners already available on the Instacart Marketplace.

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Positive

  • Pilot at ~7,000 stores in six states ahead of wider rollout
  • Planned expansion to ~20,000 stores across 48 states this fall
  • Delivery in as fast as one hour for food and everyday essentials
  • Dollar General joins 2,200+ retail banners on Instacart Marketplace

Negative

  • None.
Argus 15 min delay 17 alerts
-4.08% vs previous close $42.60 last price 4.5x rel. volume Open Argus
Details

Market Reaction – CART

$42.12 $47.10 Day Range
$9.86B Market Cap

On Sep 23, the day this news came out, the latest delayed price for CART is 4.08% below the previous close. Our momentum scanner has recorded 17 alerts for this stock so far that day. The latest delayed price is $42.60. Relative volume is very high at 4.5x the average.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Market Context

Instacart's Sep 22 Gopuff partnership also added everyday essentials to the Marketplace and recorded...
Analysis

Instacart's Sep 22 Gopuff partnership also added everyday essentials to the Marketplace and recorded a -2.46% reaction; its similar platform scope provides a comparison for Dollar General's rollout, not an outcome for this deal.

Key Figures

Pilot stores: approximately 7,000 stores Pilot states: six states Planned store expansion: approximately 20,000 stores +2 more
Pilot stores
approximately 7,000 stores
Pilot launch across six states
Pilot states
six states
Initial pilot
Planned store expansion
approximately 20,000 stores
Planned Dollar General and pOpshelf expansion
Planned geographic reach
48 states
Planned expansion
Delivery speed
as fast as one hour
Delivery through Instacart

Previous Partnership Reports

4 past events · Latest: Sep 22
Same Type 4 events
  1. Sep 22

    Marketplace partnership

    24h Move
    -2.5%

    Added Gopuff groceries and everyday essentials to Instacart Marketplace, including Carrot Ads.

  2. Sep 02

    Delivery partnership

    24h Move
    +3.0%

    Made World Market products available for nationwide same-day delivery through Instacart Marketplace.

  3. Aug 25

    Delivery partnership

    24h Move
    -0.5%

    Launched exclusive same-day delivery for Petsense stores across the U.S.

  4. Jul 14

    Delivery partnership

    24h Move
    -1.2%

    Added same-day delivery from more than 2,400 Tractor Supply stores to Marketplace.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Instacart Marketplace expands convenient access to Dollar General's everyday low prices through same-day delivery

SAN FRANCISCO, Sept. 23, 2026 /PRNewswire/ -- Instacart (Nasdaq: CART), a leading grocery technology company, and Dollar General Corporation (NYSE: DG), America's general store, today announced a new partnership to offer same-day delivery of Dollar General's everyday essentials through the Instacart App and website. The partnership will launch with a pilot at approximately 7,000 Dollar General and pOpshelf stores in six states in the coming weeks with plans to expand to approximately 20,000 stores across 48 states this fall.

Instacart and Dollar General Partner to Deliver Everyday Essentials

Through the partnership, customers will be able to shop Dollar General's broad assortment of affordable products on Instacart, including food and snacks, household essentials, and health and beauty products - with delivery in as fast as one hour.

"Dollar General's vast footprint and longstanding commitment to affordability make them an important addition to the Instacart Marketplace," said Ryan Hamburger, Chief Commercial Officer at Instacart. "As we expand this partnership to approximately 20,000 Dollar General and pOpshelf stores, we'll help provide customers in communities across the country with even greater access to affordable food and everyday essentials, with the convenience of same-day delivery."

"At Dollar General, our mission is Serving Others, and we continually look for new ways to provide customers with the value and convenience they count on," said Tony Rogers, senior vice president and chief marketing officer at Dollar General. "Our partnership with Instacart provides another convenient way for customers to access affordable food, household essentials and other products they need while saving them valuable time."

Dollar General will join more than 2,200 national and local retail banners on the Instacart Marketplace.

About Instacart
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.

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Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/instacart-and-dollar-general-partner-to-deliver-everyday-essentials-302887023.html

SOURCE Instacart

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Which products will Dollar General customers be able to order through Instacart?

Customers will be able to shop Dollar General’s broad assortment of affordable products on Instacart, including food and snacks, household essentials, and health and beauty products, with same-day delivery.

How quickly can orders from Dollar General be delivered via Instacart?

Orders placed through the Instacart app or website can be delivered from participating Dollar General and pOpshelf stores in as fast as one hour, according to the companies.

How large is the planned rollout of the Instacart–Dollar General partnership?

The partnership will start with a pilot at about 7,000 Dollar General and pOpshelf stores in six states and is planned to expand to approximately 20,000 stores across 48 states this fall.

Where will Dollar General appear within Instacart’s service?

Dollar General will be available as a retailer on the Instacart Marketplace, joining more than 2,200 national and local retail banners already on the platform.

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