Canada Goose Sets Sail with Ewan McGregor for TRUE WIND, a Transatlantic Sailing Expedition

Canada Goose partners with the TRUE WIND documentary to outfit Ewan McGregor’s unsupported Atlantic crossing, with more expedition-related product news to come.

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09/23/2026 - 09:02 AM

The performance brand brings its legacy in exploration to the open ocean, outfitting McGregor and his crew on their journey across the Atlantic Ocean

TORONTO--(BUSINESS WIRE)-- Canada Goose is charting a course on the open ocean as the Official Protective Gear Partner of TRUE WIND, a documentary series following Ewan McGregor and his childhood friend and expedition partner, Eric Strickland, on an unsupported transatlantic sailing expedition — directed by David Alexanian. Working alongside them, the brand has curated an integrated protective gear system curated to perform in whatever conditions the Atlantic brings across thousands of miles at sea.

Built on a shared pursuit of exploration, endurance and performance, the partnership takes the brand’s heritage of protecting people in the harshest conditions, from bitter cold to wind and rain, out to sea. At the heart of the voyage is the Sea Mantra, engineered over six years specifically for extreme wet weather environments.

“Canada Goose is built on the belief that the right protection gives people the freedom to go further. For nearly seven decades, we’ve learned from some of the most demanding environments on Earth, and TRUE WIND gives us the opportunity to put that expertise to the test on an extraordinary journey. The open Atlantic Ocean presents a different kind of extreme — relentless, unpredictable and constantly changing — and that is exactly where Canada Goose belongs,” said Carrie Baker, President, Brand & Commercial, Canada Goose.

“I always thought that being on a small boat in the middle of a huge ocean must be very close to experiencing real adventure, at a time when adventure is harder and harder to find. I’ve never been far offshore before, and my friends and I will have to be self-sufficient and ready to cope with whatever the weather, the sea and the boat throw our way,” said Ewan McGregor. “The extreme measures Canada Goose goes through to test and perfect their gear is extraordinary and we are lucky and happy to be wearing it. We’re so excited to team up for this journey. See you in Brazil!”

McGregor and Strickland departed Oban, Scotland, at the end of August and are set to arrive in Brazil later this fall. TRUE WIND, produced in partnership with Elixir Films and Lief Entertainment Company, will document their journey across the Atlantic. The partnership marks the first chapter of a broader story, with more from the expedition to be revealed in the months ahead. Further details, including product and programming, will be announced in due course.

About Canada Goose

Canada Goose is dedicated to empowering discovery and pushing boundaries in design, functionality, and style. Inspired by our Canadian heritage, we craft high-performance outerwear, apparel, footwear, and accessories that elevate craftsmanship and embrace individuality. Rooted in resilience and driven by a pioneering spirit, we embolden explorers to thrive in all environments while preserving the planet they roam. For more information, visit www.canadagoose.com.

All Images
Photo Credit: David Alexanian
Copyright: TRUE WIND