Philadelphia Locals Get Surprise Big Game Grocery Deliveries by Instacart

Rhea-AI Summary

Instacart is bringing its first-ever Super Bowl commercial to life with a unique marketing event in Philadelphia. On February 8, 2025, from 10:30 a.m. to 4:30 p.m., select Instacart customers may receive their grocery deliveries in the iconic Oscar Mayer Wienermobile, accompanied by famous brand mascots including Green Giant, Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy.

Customers who place orders may be notified of this special delivery opportunity through the app. Those who participate will receive custom Instacart gear and photo opportunities with the Wienermobile, its 'Hotdogger' drivers, and the mascots. The company is also offering a Game Day Essentials Collection through February 9, with savings up to 40% (maximum $10) on snacks, drinks, and household essentials, plus rotating offers for free snacks.

Positive

• First-ever Super Bowl commercial launch indicates significant marketing investment and brand expansion
• Strategic partnership with major consumer brands (Oscar Mayer, Cheetos, Kool-Aid, etc.) demonstrates strong industry relationships
• Promotional offering of up to 40% savings on Game Day essentials could drive increased order volume

Negative

• None.

Groceries delivered in Oscar Mayer Wienermobile by Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™

PHILADELPHIA, Feb. 8, 2025 /PRNewswire/ -- Ahead of Sunday's Big Game, Instacart is enlisting extra help on game day grocery deliveries throughout the City of Brotherly Love. Instacart's first-ever Super Bowl commercial is transforming into an incredible live event – get ready to witness a grocery delivery like never before. Beloved brand mascots Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ are teaming up to deliver select Instacart customer orders in the iconic Oscar Mayer Wienermobile. B-roll assets are available here.

WHO: Instacart, the leading grocery technology company in North America, has partnered with your favorite grocery brand mascots to make epic deliveries in the Oscar Mayer Wienermobile – and yours could be one of them.

WHAT: Instacart's Big Game commercial is coming to life by enlisting familiar faces from the spot to deliver select Instacart customer orders.

• Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ will be loading up the Oscar Mayer Wienermobile with grocery orders for some fun deliveries in Philly.
• Fans can simply place an Instacart order and they may be notified of a larger-than-life delivery opportunity in the app before their order is fulfilled. Customers who approve may have their order delivered by an assortment of beloved brand mascots all aboard the Oscar Mayer Wienermobile.
• Customers may also receive custom Instacart gear and will have the opportunity to pose with the Oscar Mayer Wienermobile and its drivers, fondly known as "Hotdoggers," along with the brand mascots.
• Customers can shop Instacart's Game Day Essentials Collection through February 9, and save up to 40% (max. $10) on craveworthy snacks, drinks, and household essentials to make hosting a breeze. Instacart also has rotating offers for free snacks* on your next order through February 9. *Fees, taxes and terms apply. Limit 1 per person, eligible items only, while supplies last. Exp 2/9.

WHEN: Deliveries will take place Saturday, February 8 from 10:30 a.m. to 4:30 p.m.

WHERE: Neighborhoods across Philadelphia.

ADDITIONAL INFO: Instacart is airing its first-ever Super Bowl commercial on Sunday, February 9, 2025. Entitled "We're Here," the 30-second spot brings together beloved icons from America's favorite grocery brands — including breakout stars from the most legendary Big Game ads of years past — for one epic delivery that is only possible with Instacart. Read the announcement blog post here for more details.

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SOURCE Maplebear Inc. dba Instacart

FAQ

When is Instacart (CART) delivering orders via the Wienermobile in Philadelphia?

Instacart is delivering orders via the Wienermobile in Philadelphia on Saturday, February 8, 2025, from 10:30 a.m. to 4:30 p.m.

What discounts is Instacart (CART) offering for Super Bowl 2025?

Instacart is offering up to 40% off (maximum $10) on Game Day Essentials Collection through February 9, 2025, plus rotating offers for free snacks.

Which brand mascots are participating in Instacart's (CART) Philadelphia delivery event?

Green Giant, Cheetos Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy are participating in the delivery event.

What do customers receive with Instacart's (CART) special Wienermobile delivery?

Customers receive their grocery orders, custom Instacart gear, and photo opportunities with the Wienermobile, its Hotdogger drivers, and brand mascots.