FreeCast Announces FreeCast Cities™, a Free Local Streaming Platform Designed for All 210 U.S. Television Markets

Key Terms

designated market areas technical

Designated market areas (DMAs) are geographic regions that group households by their primary television and media viewing patterns, used to measure audience size and reach. Investors use DMAs to gauge how widely a company’s advertising, product promotions, or media exposure will be seen in particular regions—like using postal delivery zones to estimate how many people a flyer will reach—helping assess regional market strength and revenue potential.

platform-as-a-service (paas) technical

Platform-as-a-service (PaaS) is a cloud offering that supplies developers with ready-made servers, storage, software tools, and runtime environments so they can build, test, and run applications without managing hardware or underlying system software. For investors, PaaS matters because it often produces recurring subscription revenue, scales with customer usage, and hinges on developer adoption and uptime—think of renting a fully equipped workshop instead of owning and maintaining one.

broadcast enabled streaming technology technical

A set of network tools and systems that deliver live or on-demand audio and video to large audiences by combining broadcast-style distribution (sending the same feed to many viewers) with internet streaming features like on-demand playback and interactivity. It matters to investors because it affects how cheaply and reliably a company can reach and monetise viewers at scale—think of it as switching from many individual deliveries to a mass transit system that carries thousands of passengers at once, reducing cost per viewer and enabling broader audience reach.

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ORLANDO, Fla.--(BUSINESS WIRE)-- FreeCast, Inc. (Nasdaq: CAST), a media technology company providing streaming Platform-as-a-Service (PaaS) solutions, today announced FreeCast Cities™, a new direct-to-consumer streaming platform designed to deliver localized streaming experiences tailored to each of the 210 U.S. Designated Market Areas (DMAs).

FreeCast Cities already in beta testing, combines local television, free streaming channels, premium television services, on-demand entertainment, and subscription management into a single consumer experience accessible across supported televisions, mobile devices, computers, and connected streaming platforms. Embodying the platform's consumer-focused design philosophy, FreeCast Cities is summarized in seven words: "One City. One Login. All Your Television."

Each FreeCast Cities market is intended to provide a locally branded streaming destination. This destination will feature participating local broadcast television stations utilizing FreeCast's Broadcast Enabled Streaming Technology (BEST), alongside hundreds of free FAST channels, free ad-supported movies and television programming, optional premium entertainment services, and integrated subscription management capabilities.

The platform also incorporates SmartGuide™, FreeCast's universal discovery engine, enabling users to search across supported live television, streaming services, connected subscriptions, and on-demand programming through a single interface. Through MediaPay™, eligible subscription services may be purchased, managed, and billed within one account, creating a simplified consumer experience.

FreeCast also expects the platform to include DIRECTV residential offers, providing eligible consumers with the ability to add premium live television programming, sports, movies, and other content through internet delivery without requiring a traditional home satellite dish or additional dedicated receiving hardware, subject to service availability and applicable provider requirements.

Rather than launching nationally on a single date, FreeCast anticipates introducing FreeCast Cities through a phased market deployment strategy. Following the initial public announcement of the platform's nationwide design, the Company currently expects to introduce individual city launches on a market-by-market basis, generally in groups of approximately one to three markets at a time, as commercial agreements, broadcaster participation, content availability, operational readiness, and related deployment milestones are completed.

Each market launch is expected to be announced individually, allowing consumers, broadcasters, advertisers, and commercial partners to better understand the unique local programming and services available within each participating community.

"Television has become increasingly fragmented across dozens of applications, subscriptions, and devices," said William (Bill) Mobley, Chief Executive Officer of FreeCast. "FreeCast Cities was developed to simplify that experience by bringing local television together with streaming services, premium entertainment, and subscription management into one unified platform. We believe introducing markets individually will allow us to work closely with local broadcasters and partners while delivering a more localized experience for consumers."

FreeCast Cities is built upon the same enterprise PaaS infrastructure the Company offers telecommunications providers, broadband operators, municipalities, multifamily communities, hospitality providers, broadcasters, and other commercial organizations. The consumer platform represents an additional application of that technology while maintaining compatibility with FreeCast's broader commercial ecosystem.

Additional information regarding participating cities, broadcaster relationships, service availability, supported devices, premium programming options, and launch schedules will be announced as individual markets become available.

About FreeCast

FreeCast, Inc. (Nasdaq: CAST) is a media technology company providing cloud-based streaming television solutions through its Platform-as-a-Service (PaaS). The Company's technologies include SmartGuide™, MediaPay™, BEST® (Broadcast Enabled Streaming Technology), advanced advertising solutions, subscription management, and content aggregation designed to simplify how consumers discover, access, and manage television and streaming entertainment across multiple platforms.

Important Cautions Regarding Forward-Looking Statements

All statements other than statements of historical facts included in this press release are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Generally, such forward-looking statements include statements regarding expectations, possible or assumed future actions, business strategies, events or results of operations, including statements regarding expectations or predictions or future financial or business performance or conditions and those statements that use forward-looking words such as “projected,” “expect,” “possibility” and “anticipate,” or similar expressions. The achievement or success of the matters covered by such forward-looking statements involve significant risks, uncertainties, and assumptions. Actual results could differ materially from current projections or implied results. The Company cautions that statements and assumptions made in this news release constitute forward-looking statements and make no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. The information set forth herein speaks only as of the date hereof. The Company and its management are under no obligation, and expressly disclaim any obligation, to update, alter or otherwise revise any forward-looking statements following the date of this news release, whether because of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260709196396/en/

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Source: FreeCast, Inc.