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Casey’s announced a new brand campaign, 'It's Not Crazy, It’s Casey’s', emphasizing contemporary convenience, craveable food, and personalized guest experience. The campaign aims to differentiate Casey’s in the convenience store market, showcasing its high-quality food offerings, unique menu options, and value-driven products. The brand positioning highlights Casey’s growth, food innovation, freshly prepared offerings, and the surprising reality of getting restaurant-quality food at a convenience store. With over 2,600 locations across 17 states, Casey’s has expanded into new markets, offering outstanding food, friendly service, and innovative products to its guests.
Casey ha annunciato una nuova campagna di brand, 'Non è pazzia, è Casey', che mette in risalto la comodità contemporanea, il cibo irresistibile e un'esperienza personalizzata per i clienti. La campagna mira a distinguere Casey nel mercato dei convenience store, evidenziando le sue proposte alimentari di alta qualità, le opzioni di menu uniche e i prodotti orientati al valore. Il posizionamento del brand sottolinea la crescita di Casey, l'innovazione nel cibo, le offerte preparate fresche e la sorprendente realtà di ottenere cibo di qualità da ristorante in un negozio di comodità. Con oltre 2.600 sedi in 17 stati, Casey si è espansa in nuovi mercati, offrendo cibo eccezionale, un servizio amichevole e prodotti innovativi ai suoi clienti.
Casey ha anunciado una nueva campaña de marca, 'No es locura, es Casey', enfocando en la conveniencia moderna, comida apetecible y una experiencia personalizada para los invitados. La campaña pretende diferenciar a Casey en el mercado de tiendas de conveniencia, destacando sus ofertas de alimentos de alta calidad, opciones de menú únicas y productos con una excelente relación calidad-precio. El posicionamiento de la marca resalta el crecimiento de Casey, la innovación alimentaria, las ofertas preparadas frescamente y la sorprendente realidad de obtener comida de calidad de restaurante en una tienda de conveniencia. Con más de 2,600 ubicaciones en 17 estados, Casey se ha expandido a nuevos mercados, ofreciendo comida excepcional, un servicio amigable y productos innovadores a sus invitados.
케이시는 '미쳐가 아니야, 케이시야'라는 새로운 브랜드 캠페인을 발표했습니다. 이 캠페인은 현대적인 편의성, 갈망할만한 음식, 그리고 개인화된 고객 경험을 강조하고 있습니다. 이 캠페인은 편의점 시장에서 케이시를 차별화하려는 목표를 가지고 있으며, 고품질의 음식 제공, 독특한 메뉴 옵션 및 가치 중심의 제품을 보여줍니다. 브랜드 포지셔닝은 케이시의 성장, 음식 혁신, 신선하게 준비된 제품, 그리고 편의점에서 레스토랑 품질의 음식을 얻을 수 있는 놀라운 현실을 강조합니다. 17개 주에 걸쳐 2,600개가 넘는 지점을 가진 케이시는 새로운 시장으로 확장하며, 탁월한 음식, 친근한 서비스, 그리고 혁신적인 제품을 고객들에게 제공하고 있습니다.
Casey a annoncé une nouvelle campagne de marque, 'Ce n'est pas fou, c'est Casey', qui met l'accent sur la commodité contemporaine, la nourriture irrésistible et une expérience personnalisée pour les clients. La campagne vise à différencier Casey dans le marché des magasins de proximité en mettant en avant ses offres alimentaires de haute qualité, ses options de menu uniques et ses produits axés sur la valeur. Le positionnement de la marque souligne la croissance de Casey, l'innovation alimentaire, les offres fraîchement préparées, et la réalité surprenante d'obtenir de la nourriture de qualité restaurant dans un magasin de proximité. Avec plus de 2 600 emplacements dans 17 états, Casey s'est étendue sur de nouveaux marchés, offrant une nourriture exceptionnelle, un service amical et des produits innovants à ses clients.
Casey hat eine neue Markenkampagne angekündigt, 'Es ist nicht verrückt, es ist Casey', die moderne Bequemlichkeit, begehrenswertes Essen und ein personalisiertes Gästeerlebnis betont. Die Kampagne zielt darauf ab, Casey im Markt der Convenience Stores zu differenzieren, indem sie hochwertige Lebensmittelangebote, einzigartige Menüoptionen und preisgünstige Produkte hervorhebt. Die Markenpositionierung unterstreicht Caseys Wachstum, Lebensmittelinnovationen, frisch zubereitete Angebote und die überraschende Realität, dass man Restaurantqualität in einem Convenience Store bekommen kann. Mit über 2.600 Standorten in 17 Bundesstaaten hat Casey sich in neue Märkte ausgeweitet, indem es herausragendes Essen, freundlichen Service und innovative Produkte seinen Gästen bietet.
Positive
Casey’s brand campaign highlights contemporary convenience, craveable food, and personalized guest experience, showcasing high-quality food offerings, unique menu options, and value-driven products.
The brand emphasizes growth in store numbers, food innovation, and freshly prepared offerings, positioning itself as more than a typical gas station, offering restaurant-quality food and daily products.
Casey’s expanding into new markets across 17 states, with over 2,600 locations, offering outstanding food, friendly service, and innovative products to guests.
Negative
None.
New brand campaign follows significant store growth and accelerating food business
ANKENY, Iowa--(BUSINESS WIRE)--
Casey’s today announced a new brand campaign that highlights the contemporary convenience, craveable food and personalized guest experience the brand is known for across its 17-state footprint.
“It’s Not Crazy, It’s Casey’s” allows the brand to stand out in the increasingly personalized, guest-centric and digital-forward convenience store category. With its high-quality food offerings, unique limited-time menu options and value-driven products, Casey’s offers guests an unexpected convenience experience with restaurant-quality food, continuously giving them new reasons to choose the brand.
“It has never been a more exciting time for Casey’s, with our significant growth in store numbers, food innovation and freshly prepared offerings,” said Steph Hoppe, Vice President of Omni-Channel Marketing at Casey’s. “Now is the perfect time for our brand to position itself as so much more than a typical gas station – and ‘It’s Not Crazy, It’s Casey’s’ emphasizes the surprising reality that you can get a delicious meal, and all the other daily products you love, while filling up your tank at a convenience store.”
The new brand positioning comes after several rounds of market research, listening to c-store guests across Casey’s Country. It builds on the brand’s strengths in craveability, connection and convenience, while highlighting the restaurant-quality food and friendly service consumers do not expect from a traditional gas station.
As the country’s third-largest convenience store and the fifth-largest pizza chain, Casey’s has expanded into multiple new markets across 17 states with over 2,600 locations today.
Casey’s prepared food business has been accelerating with recent innovations including a thin crust pizza option and new sandwich menu, as well as unique limited-time offerings and exclusive products. The brand’s private label product line also continues to grow, with over 300 products in 31 categories and increased share across Casey’s grocery and general merchandise sales.
“Casey’s shatters the norms of our category with outstanding food, friendly service and innovative products. ‘It’s Not Crazy, It’s Casey’s’ highlights the unexpected goodness our guests experience in our stores every day,” said Hoppe.
The campaign will run in 58 local markets this summer, with placements across broadcast, digital, streaming, social and owned platforms. See the campaign come to life at caseys.com.
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating over 2,600 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, other assorted bakery items, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.
in 1959, founder don lamberti leased a store from his father on east 14th and broadway in des moines, iowa. after nine years of operating this old country store, which he remodeled into a convenience store, don's gas supplier and friend kurvin c. fish, suggested that don buy the square deal oil company. don followed his advice and purchased the service station with a three-bay garage in boone, iowa. using the knowledge from his store in des moines, don converted the gas station into a convenience store. the boone store was named "casey's" by using kurvin c. fish's initials. the third store was built in another small community with a population of only 1,500 - waukee, iowa. this was the first casey's built totally from scratch and proved to be the best store yet. at this point, don realized he was on to something and decided to establish the stores in communities with a population of 5,000 or less. through the years, casey's success has been attributed to our clean stores, restrooms, a
