Blake Lively's Betty Booze and Betty Buzz Join Princess Cruises' 'Love Line Premium Liquors' Collection
Rhea-AI Summary
Princess Cruises is expanding its 'Love Line Premium Liquors' collection by adding Betty Booze and Betty Buzz, founded by Blake Lively. The beverages will be available across all 16 Princess ships and included in Princess Plus and Premier packages. Betty Buzz offers non-alcoholic sparkling sodas and mixers, while Betty Booze provides low ABV canned cocktails. The brands feature clean ingredients and premium quality, with Betty Buzz achieving over 3 billion media impressions and Betty Booze garnering over 7 billion impressions year-to-date. The products join other celebrity partnerships in Princess Cruises' collection, including collaborations with Matthew McConaughey, Liev Schreiber, and Pitbull.
Positive
- Partnership expands beverage offerings across all 16 Princess ships
- Products included in Princess Plus and Premier packages at no extra cost
- Betty Buzz ranks #3 on Amazon's best sellers in soft drinks
- Betty Buzz available in over 8,000 accounts nationally
- Betty Booze available in over 6,000 accounts nationally
Negative
- None.
Insights
This product launch represents a strategic but business impact for Princess Cruises. The addition of Betty Booze and Betty Buzz to their "Love Line Premium Liquors" collection aligns with two key market trends: the growing demand for premium low-ABV beverages and health-conscious consumption. The brands' impressive metrics - 3 billion+ media impressions for Betty Buzz and 7 billion+ for Betty Booze, along with national distribution in thousands of accounts - suggest strong market penetration. However, while this enhances Princess Cruises' beverage offerings and may marginally improve passenger satisfaction, it's unlikely to significantly impact their revenue or market position. The inclusion in Princess Plus and Premier packages means additional revenue potential from direct sales.
Betty Booze and Betty Buzz Sparkling Drinks Offer High Quality, Clean Ingredients, Reduced Alcohol
Paired with the freshest fruits, spices, herbs and more, with just the right amount of bubbles to create unmatched, unmistakably delicious drinks, Lively created Betty Buzz (non-alcoholic) and Betty Booze with the simple idea that drinks should be held to the same standard as the food we eat. The brand is committed to making beverages that are real, uncomplicated and delicious, taking the time to create homemade recipes from only the highest quality ingredients. Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready to drink canned cocktails.
Rolling out on all 16 ships in the Princess fleet over the next several months and included in Princess Plus and Princess Premier packages, guests can sip on a wide variety of great tasting, lower calorie Betty Booze and Betty Buzz beverages, including:
- Betty Booze Sparkling Bourbon with Peach Honey Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoky Pineapple
- Betty Buzz Sparkling Lemon Lime
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
"Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity," said John Padgett, president of Princess Cruises. "With the addition of Betty Booze and Betty Buzz to our exclusive 'Love Line Liquors Collection,' we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences."
Exciting Highlights for the Betty Buzz and Betty Booze Brands include:
Betty Buzz
- More than 3 billion media impressions YTD, including Vogue, Variety, Food and Wine, Forbes, Women's Health
- Over 7 million social impressions YTD
- Top 10 following in the soft drinks category
- #3 on Amazon's best sellers in soft drinks during July 2024 Prime Day
- More than 60 industry awards since launch
- Nationally available in over 8,000 accounts
Betty Booze
- Over 7 billion media impressions YTD, including Rolling Stone, InStyle, TODAY, CNN, People, US Weekly, Food Network
- More than 70 million social impressions
- Top 10 RTD at Total Wine & more
- 12 Industry awards and counting
- Nationally available in over 6,000 accounts
Collaborations with world-renowned culinary tastemakers including Chef Daniel Boulud, Cedric Grolet and Paul Hollywood.
Lively's Betty Booze and Betty Buzz join the impressive collection of renowned celebrities in the "Love Line Premium Liquors" collection including Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
More information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
FAQ
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