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Holland America Line Unveils Exclusive Tulip to Celebrate Dutch Heritage and Timeless Traditions

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Holland America Line (NYSE: CCL) announced an exclusive new tulip variety to celebrate its Dutch heritage and maritime traditions. The tulip will debut in April 2026 after bulbs planted this fall are expected to bloom, with an official naming ceremony at Keukenhof Gardens.

The first bulbs were ceremonially handed over at Keukenhof by Captain Jeroen Baijens and Nico Bleichrodt, vice president of international sales and marketing. Cultivated by Dutch growers, the flower will appear in select gardens and events as a living tribute to Holland America Line's origins in Rotterdam (founded 1873) and its hospitality traditions.

Holland America Line (NYSE: CCL) ha annunciato una nuova esclusiva varietà di tulipano per celebrare la sua eredità olandese e le tradizioni marittime. Il tulipano farà il suo debutto in aprile 2026 dopo che i bulbi piantati quest'autunno dovrebbero fiorire, con una cerimonia di intitolazione ufficiale presso i Keukenhof Gardens.

I primi bulbi sono stati consegnati cerimonialmente a Keukenhof dal capitano Jeroen Baijens e Nico Bleichrodt, vicepresidente delle vendite e marketing internazionali. Coltivato da coltivatori olandesi, il fiore apparirà in giardini selezionati e eventi come tributo vivo alle origini di Holland America Line a Rotterdam (fondata nel 1873) e alle sue tradizioni di ospitalità.

Holland America Line (NYSE: CCL) anunció una nueva y exclusiva variedad de tulipán para celebrar su herencia holandesa y sus tradiciones marítimas. El tulipán debutará en abril de 2026 después de que los bulbos plantados este otoño se espera que florezcan, con una ceremonia de nominación oficial en Keukenhof Gardens.

Los primeros bulbos fueron entregados ceremonialmente en Keukenhof por el Capitán Jeroen Baijens y Nico Bleichrodt, vicepresidente de ventas y marketing internacional. Cultivado por cultivadores holandeses, la flor aparecerá en jardines y eventos selectos como un tributo vivo a los orígenes de Holland America Line en Rotterdam (fundada en 1873) y a sus tradiciones de hospitalidad.

Holland America Line (NYSE: CCL)은 네덜란드 유 heritage와 해양 전통을 기념하기 위한 독점 신 Tulip 품종을 발표했습니다. 이 튤립은 2026년 4월에 데뷔하며, 이번 가을에 심은 구근이 꽃을 피울 것으로 예상되며, 공식 명명식은 켈켄후르트 가든에서 개최될 예정입니다.

초기 구근은 캡틴 요런 바인스와 국제 영업 및 마케팅 부사장 니코 브레이크트에 의해 케켄후르트에서 의례적으로 양도되었습니다. 네덜란드 재배자에 의해 재배된 이 꽃은 Holland America Line의 로테르담(1873년에 설립)에서의 기원과 그 환대 전통에 대한 살아 있는 경의로서, 선정된 정원과 이벤트에 등장할 것입니다.

Holland America Line (NYSE: CCL) a annoncé une nouvelle variété exclusive de tulipe pour célébrer son héritage néerlandais et ses traditions maritimes. La tulipe fera ses débuts en avril 2026 après que les bulbes plantés cet automne devraient fleurir, avec une cérémonie de nomination officielle au Keukenhof Gardens.

Les premiers bulbes ont été remis de manière cérémonieuse au Keukenhof par le capitaine Jeroen Baijens et Nico Bleichrodt, vice‑président des ventes et du marketing international. Cultivée par des producteurs néerlandais, la fleur apparaîtra dans des jardins et événements choisis comme un hommage vivant aux origines de Holland America Line à Rotterdam (fondée en 1873) et à ses traditions d'hospitalité.

Holland America Line (NYSE: CCL) kündigte eine exklusive neue Tulpen-Sorte an, um ihr niederländisches Erbe und maritime Traditionen zu feiern. Die Tulpe wird im April 2026 debütieren, nachdem im Herbst gepflanzte Zwiebeln voraussichtlich blühen, mit einer offiziellen Benennungszeremonie in den Keukenhof-Gärten.

Die ersten Zwiebeln wurden feierlich im Keukenhof von Kapitän Jeroen Baijens und Nico Bleichrodt, Vizepräsident International Sales and Marketing, übergeben. Von niederländischen Züchtern kultiviert, wird die Blume in ausgewählten Gärten und Veranstaltungen als lebendiges Tribut an die Ursprünge von Holland America Line in Rotterdam (gegründet 1873) und ihre Gastfreundschaftstraditionen erscheinen.

Holland America Line (NYSE: CCL) أعلنت عن صنف حصري جديد من التوليب للاحتفال بتراثها الهولندي وتقاليدها البحرية. سيظهر التوليب لأول مرة في أبريل 2026 بعد أن من المتوقع أن تتفتح المصابيح المزروعة هذا الخريف، مع حفل تسمية رسمي في حدائق كيكنهوف.

تم تسليم أول المصابيح بشكل رسمي في كيكنهوف من قبل القبطان يورين باينس ونico بليتشورد، نائب رئيس المبيعات الدولية والتسويق. يزرع من قبل مزارعين هولنديين، ستظهر الزهرة في حدائق وفعاليات محددة كتقدير حي لأصول Holland America Line في روتردام (تأسست عام 1873) وتقاليدها في الضيافة.

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A vibrant tribute to tradition, the new tulip variety will bloom in April 2026

SEATTLE, Nov. 13, 2025 /PRNewswire/ -- Holland America Line is proud to announce the creation of a new and exclusive tulip, celebrating the cruise line's Dutch heritage and maritime legacy. The tulip will make its official debut in April 2026, symbolizing Holland America's revitalization of its cherished traditions and the company's enduring connection to the Netherlands, where it was founded in Rotterdam in 1873.

The ceremonial handover of the first bulbs took place recently at the iconic Keukenhof Gardens. Captain Jeroen Baijens of Holland America Line's flagship, Rotterdam, and Nico Bleichrodt, the cruise line's vice president of international sales and marketing, presented the bulbs to Keukenhof representatives.

Cultivated by renowned Dutch growers, the new tulip variety reflects the elegance and timeless spirit of Holland America Line. The bulbs will be planted this fall and are expected to bloom in April 2026, with an official naming ceremony at the Keukenhof to follow. The flower will be featured in select gardens and events, serving as a living tribute to Holland America's heritage and its commitment to authentic experiences.

"We're incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip," Bleichrodt said. "This new tulip is more than a flower — it's a living symbol of the elegance, warmth and attention to detail that define our brand. Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort."

The unveiling of the tulip also reflects Holland America Line's ongoing dedication to honoring its traditions — from fresh flowers on board to perfectly sized ships to award-winning service. The exclusive tulip joins a legacy of cultural tributes, offering a sense of continuity, authenticity and pride that spans generations.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising. 

About The Keukenhof: Known as the Garden of Europe, Keukenhof is the world's largest flower gardens, situated near Amsterdam, in the Netherlands. Approximately seven million flower bulbs of 1,600 varieties are planted annually at the park. The Keukenhof is only open for two months per year, from March 21 through May 20, and attracts more than 800,000 visitors from around the world. For more information visit: http://www.keukenhof.nl.

CONTACT:

Bill Zucker

PHONE:

800-637-5029, 206-626-9890

EMAIL:

pr@hollandamerica.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/holland-america-line-unveils-exclusive-tulip-to-celebrate-dutch-heritage-and-timeless-traditions-302614873.html

SOURCE Holland America Line

FAQ

What did Holland America Line (CCL) announce on November 13, 2025 about a new tulip?

Holland America Line announced an exclusive tulip variety that will debut in April 2026 and will be officially named at Keukenhof Gardens.

When will the Holland America Line tulip planted in fall 2025 bloom and be unveiled?

The bulbs planted in fall 2025 are expected to bloom in April 2026, followed by an official naming ceremony.

Who presented the first Holland America Line tulip bulbs to Keukenhof Gardens?

Captain Jeroen Baijens and Nico Bleichrodt, Holland America Line's vice president of international sales and marketing, presented the first bulbs.

How does the new tulip reflect Holland America Line's brand and heritage (CCL)?

The tulip is described as a living tribute to the company's Dutch heritage, maritime legacy, and longstanding hospitality traditions dating to its 1873 founding in Rotterdam.

Where will the Holland America Line tulip be featured after its April 2026 debut?

The tulip will be featured in select gardens and events, including an official naming ceremony at Keukenhof Gardens.
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