Holland America Line and Crane Stationery Celebrate America's 250th with Veteran‑Designed Cards Honoring the Written Word
Rhea-AI Summary
Holland America Line (NYSE: CCL) partners with Crane Stationery and US Veterans' Artists Alliance to release a 12-card, veteran-designed commemorative collection honoring America's 250th. Each card is printed on Crane's American-made paper and will be sold onboard starting at the end of April 2026.
The collection features designs by three USVAA artists, one card for each of Holland America Line's 11 ships, plus a keepsake, and includes a veterans meet-up on Volendam during the 2026 Grand World Voyage.
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Holland America ships are depicted on the keepsake cards, which will be available for purchase on board
The
"There is power in bringing together two brands with such deep roots," said Kacy Cole, chief marketing officer for Holland America Line. "Crane and Holland America Line share a belief in craftsmanship, authenticity and creating lasting memories. This collaboration allows us to translate that heritage into a tangible experience our guests can truly connect with."
Throughout the centuries, Crane has been the paper of choice of those who helped shape the nation, including Paul Revere who used the paper to print the American Colonies' first paper money. The Golden Gate Bridge and Statue of Liberty inauguration invitations, the Roosevelts' Christmas cards, and sympathy acknowledgements from Jackie Kennedy were all printed on Crane stationery.
"We are honored to partner with Holland America Line, bringing together our shared commitment to artistry, storytelling and enduring design," said Robert Buhler, CEO of Crane Stationery. "Both of our brands are grounded in American Heritage, legacy and fine craftsmanship, and this commemorative card collection serves as a lasting tribute to America's 250th and the deep sense of pride, purpose and heritage reflected in the artists' work."
During the 2026 Grand World Voyage on Volendam, the ship will host a "veterans meet-up" that is open to all veterans aboard the ship and is led by an officer who is also a veteran, along with Holland America Line President Beth Bodensteiner. During this meet-up, veterans will send well wishes to other veterans on these specialty cards.
USVAA is an award-winning, multi-disciplinary, non-profit arts organization founded in 2004 by military veterans and artists. Partnering with USVAA honors the service of the artists while supporting their creative careers and celebrates the powerful stories of the men and women who have served
About the USVAA Artists
Lindsay "Bones" Cordero is a picture book author-illustrator and artist based in
Amy R. Roberts grew up in a remote area of
Jen LaVita is inspired by nature and creates vibrant, dreamy landscapes and animal portraits using saturated and unexpected hues. After serving as an Officer in the
Additional Partnerships to Honor America's 250th Anniversary
In addition to Crane Stationery, Holland America Line is marking America's 250th celebration with partnerships featuring American brands that reflect the nation's rich heritage. In collaboration with Pendleton Woolen Mills — a Pacific Northwest lifestyle brand — a custom-designed, numbered,
A 28-day Pan Am® 100th Anniversary Legendary Voyage will set sail in 2027. Inspired by the Pan Am® historic Clipper routes, it celebrates a golden age of global travel. The ship will visit 18 ports along the legendary Pan Am® Great Circle Route, a pioneering path that spanned the entire
Additional limited-edition co-branded offerings and future brand collaborations will be unveiled in the lead-up to the July 4, 2026, milestone, creating a meaningful tribute to America's 250th anniversary.
'America's 250th Celebration: Stars and Stripes' Cruise
Guests who want to celebrate America's birthday in a unique way can set sail on Holland America Line's America's 250th Celebration: Stars and Stripes cruise. Departing
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of
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SOURCE Holland America Line