Princess Cruises Celebrates National Margarita Day by Breaking The GUINNESS WORLD RECORDS™ Title for Most Margaritas Sold in 8 Hours

Rhea-AI Summary

Princess Cruises (NYSE: CCL) set a GUINNESS WORLD RECORD™ for Most Margaritas Sold in 8 Hours, selling 3,410 24K Margaritas on Feb 17 aboard Regal Princess in Cozumel. Princess also reported selling 1,038,197 24K Margaritas from Jan 1, 2025 to Jan 7, 2026, marking the fleetwide Pantalones partnership milestone.

The 24K Margarita, made with Pantalones Organic Blanco Tequila, is now featured across the fleet and in premium packages.

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• GUINNESS WORLD RECORD: Most Margaritas Sold in 8 Hours (3,410)
• Million-plus milestone: 1,038,197 24K Margaritas sold Jan 1, 2025–Jan 7, 2026
• Fleetwide partnership: Pantalones Organic Tequila integrated into premium packages and bars

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Princess Cruises also Marks the Sale of Over 1 Million Signature 24K Margaritas Made with Award-Winning Pantalones Organic Tequila

COZUMEL, Mexico, Feb. 22, 2026 /PRNewswire/ -- Princess Cruises raised a salted-rim glass to National Margarita Day in record-breaking style, breaking a new GUINNESS WORLD RECORDS™ title for the Most Margaritas Sold in 8 Hours. The celebration aboard Regal Princess sold 3,410 handcrafted 24K Margaritas featuring Pantalones Organic Blanco Tequila, surpassing the previously held record of 2,728.

The record-setting event took place on February 17, while the 3,560-guest Regal Princess was in Cozumel during a 7-day Western Caribbean cruise from Galveston, Texas. The event turned the ship into a floating fiesta as guests came together to celebrate Princess Cruises' most popular cocktail.

"You could feel the celebration in every bar of Regal Princess as Princess Cruises made history with a new GUINNESS WORLD RECORDS™ title for Most Margaritas Sold in 8 Hours," said Thomas Bradford, Official Adjudicator from Guinness World Records.

The historic achievement coincided with another major milestone for the cruise line: the sale of 1,038,197 24K Margaritas sold from Jan. 1, 2025, through Jan. 7, 2026. The 24K Margarita is the fleet's most popular signature cocktail, made exclusively with Pantalones Organic Blanco Tequila.

The million-margarita milestone arrives just over one year after Princess Cruises and Pantalones Organic Tequila launched their fleetwide partnership in October 2024, quickly becoming one of the most successful beverage collaborations in cruise line history.

Adding to the celebration, Pantalones co-founders Camila and Matthew McConaughey sent a congratulatory video message, applauding Princess Cruises, its crew, and guests for making history at sea that was met with loud applause throughout the ship.

The beloved 24K Margarita is handcrafted with award-winning Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, margarita mix, and served over ice in a salted-rim glass, an indulgent cocktail that has become a must-sip experience across the Princess fleet.

This milestone follows the recent christening of Princess' newest ship, Star Princess, with Camila and Matthew McConaughey serving as godparents. The couple marked the occasion by blessing the vessel with a bottle of Pantalones Organic Tequila, wishing her good fortune on all future journeys.

"Pantalones serves our guests a spirit of joy, storytelling, and easygoing adventure that mirrors the Princess onboard experience," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "Celebrating one million 24K Margaritas and making history with a GUINNESS WORLD RECORDS™ title on National Margarita Day, captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea – and now, they'll forever be part of this unforgettable chapter in Princess history."

Pantalones Organic Tequila, available in Blanco, Reposado, and Añejo, is now poured at bars throughout the Princess fleet and is included in Princess Premier and Princess Plus packages. In addition to the 24K Margarita, Pantalones anchors a lineup of handcrafted cocktails created with Princess Mixologist Rob Floyd, including:

• Pants on Fire – Pantalones Organic Reposado, fresh lime juice, Campari, smoked paprika and agave
• Sea Legs – Pantalones Organic Reposado, Luxardo Maraschino, fresh lime juice, grapefruit juice, agave syrup and soda
• Hot Pants – Pantalones Organic Blanco, fresh lime juice, pineapple juice, fresh jalapeno and agave
• Fancy Pants Paloma – Pantalones Organic Reposado, fresh lime juice, Fever Tree grapefruit

The roaming Pantalones Organic Tequila Custom Cart continues to bring the brand's pants-free spirit to life on deck, delivering personalized cocktail experiences for guests throughout the voyage.

Pantalones is featured within Princess Cruises' expanding Love Line Premium Liquors Collection of celebrity-led brands, including Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, Sláinte Irish Whiskey by Liev Schreiber, Seven Daughters Moscato by Taraji P. Henson, Archer Roose Wines by Elizabeth Banks, and non-alcoholic* Sparkling Rosé by Kylie Minogue.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting princess.com.

*Princess' Love Line Premium Liquors Collection non-alcohol beverages may contain up to 0.5% alcohol by volume (ABV). These beverages are classified as non-alcoholic under U.S. regulations but may contain trace amounts of alcohol.

About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand's newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

About Pantalones Organic Tequila
Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is an award-winning super premium USDA-certified organic spirit crafted that celebrates having fun, doing good, and not taking life too seriously.

Launched in the U.S. to critical acclaim, Pantalones Organic Tequila has quickly become a standout, earning multiple prestigious awards, including Double Gold at the San Francisco World Spirits Competition. Made from 100% organic blue Weber agave in the heart of Jalisco, Mexico, each expression in the portfolio, Blanco, Reposado, and Añejo, offers a unique tasting experience marked by exceptional craftsmanship and organic practices.

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SOURCE Princess Cruises

FAQ

What Guinness World Record did Princess Cruises (CCL) break on Feb 17, 2026?

Princess Cruises broke the GUINNESS WORLD RECORD for Most Margaritas Sold in 8 Hours, selling 3,410 drinks. According to Princess Cruises, the record was set aboard Regal Princess in Cozumel during a Western Caribbean sailing.

How many 24K Margaritas has Princess Cruises (CCL) sold since Jan 1, 2025?

Princess Cruises has sold 1,038,197 24K Margaritas from Jan 1, 2025 through Jan 7, 2026. According to Princess Cruises, this marks the fleetwide milestone since the Pantalones partnership launched in October 2024.

Which ship and itinerary hosted the Guinness margarita record for Princess Cruises (CCL)?

The record event occurred aboard Regal Princess while in Cozumel on a 7-day Western Caribbean cruise from Galveston. According to Princess Cruises, the event took place on Feb 17 and involved the ship’s bars and guests.

What is in the 24K Margarita served by Princess Cruises (CCL)?

The 24K Margarita is handcrafted with Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, margarita mix, and served over ice with a salted rim. According to Princess Cruises, it is the fleet’s signature cocktail.

Is Pantalones Organic Tequila available across the Princess Cruises (CCL) fleet?

Yes. Pantalones Organic Tequila (Blanco, Reposado, Añejo) is poured at bars fleetwide and included in Princess Premier and Princess Plus packages. According to Princess Cruises, it anchors multiple handcrafted cocktails on board.

Did the Pantalones founders participate in Princess Cruises' Guinness World Record celebration?

Pantalones co-founders Camila and Matthew McConaughey sent a congratulatory video message that was shown aboard Regal Princess. According to Princess Cruises, their message celebrated the record and was met with loud applause.