Holland America Line Opens 2028 Alaska Season with Rare Voyages and New Ways to Explore the Great Land

Rhea-AI Summary

Holland America Line (NYSE: CCL) has opened bookings for its 2028 Alaska season, offering 7- to 18-day cruises on six ships, including Oosterdam, Noordam, Eurodam, Koningsdam, Westerdam and Zaandam. Voyages sail roundtrip from Seattle and Vancouver, between Vancouver and Whittier, and on a new San Diego–Vancouver route.

The season introduces the reimagined Oosterdam as the first ship with Holland America Evolution upgrades and as primary Alaska Cruisetour vessel, first-time scenic cruising through historic Nootka Sound on select itineraries, new California-to-Alaska and Great Bear Rainforest sailings, and a limited-time Have It All Early Booking Bonus with bundled perks.

News Explained

Bookings are open for the 2028 cruises, but the planned Alaska Cruisetours are not yet fully specified: Oosterdam is designated as the primary ship, while 2028 details and availability will be announced later.

Market Context

CCL’s last five general news events all recorded negative 24-hour reactions, including -0.12% for ne...

Analysis

CCL’s last five general news events all recorded negative 24-hour reactions, including -0.12% for news_id 1496506. That platform pattern frames the booking announcement; monitor booking conversion and subsequent financial disclosures for confirmation.

Key Figures

Season: 2028 season Cruise Duration: 7 to 18 days Rare Voyage: 11-day voyage +5 more

8 metrics

Season 2028 season Holland America Line Alaska program

Cruise Duration 7 to 18 days 2028 Alaska cruises

Rare Voyage 11-day voyage California to Alaska: Shores, Fjords & Glaciers

Fleet Investment History 153-year history Holland America Evolution investment

Shore Excursions more than 200 Alaska wildlife and wilderness experiences

Glacier Discovery Departures 36 departures 2028 Alaska season

Alaska Inside Passage Departures 46 departures 2028 Alaska season

Alaska Explorer Departures 45 departures 2028 Alaska season

Historical Context

5 past events · Latest: Aug 24 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 24	Fleet investment update	Positive	-0.1%	Oosterdam and Zuiderdam received new live-music venues under Holland America Evolution.
Aug 20	Cruise promotion	Positive	-4.9%	Cunard launched a Labor Day sale covering 158 voyages and onboard credits.
Aug 12	Brand promotion	Positive	-0.2%	Princess Cruises announced participation in the 2027 Rose Parade.
Aug 11	Season bookings	Positive	-0.2%	Seabourn opened bookings for its 2028-2029 Caribbean season.
Aug 11	Season bookings	Positive	-0.1%	Princess Cruises opened sales for its 2028 Alaska season.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

CCL's five recent general news events all had negative 24-hour price reactions despite announcements centered on expanded offerings, bookings or fleet experiences.

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New season builds on the cruise line's longstanding Alaska expertise with unique voyages, first-time experiences and the arrival of the reimagined Oosterdam

SEATTLE, Aug. 27, 2026 /PRNewswire/ -- Holland America Line, the No. 1 cruise line for Alaska wildlife and wilderness tours, is opening bookings for its 2028 Alaska season. For more than 80 years, Holland America Line has helped define what an Alaska cruise vacation should be, combining destination-rich itineraries, memorable wildlife encounters and meaningful connections to the region. The 2028 season continues that tradition while introducing several new reasons to explore the Great Land, including unique voyages, first-time experiences and the arrival of the reimagined Oosterdam.

The 2028 season features cruises ranging from seven to 18 days aboard Oosterdam, Noordam, Eurodam, Koningsdam, Westerdam and Zaandam, sailing roundtrip from Seattle and Vancouver, between Vancouver and Whittier, and on a new voyage from San Diego to Vancouver. Whether watching glaciers calve into the sea, spotting whales and bears in the wild, learning from local experts on board or discovering Alaska's unique cultures ashore, guests can experience the destination through thoughtfully crafted itineraries and a deep understanding of the region.

"What has always set Holland America Line apart in Alaska is our ability to combine the iconic experiences guests dream about with opportunities to see the destination in ways they haven't before," said Paul Grigsby, vice president of revenue planning and deployment for Holland America Line. "Our 2028 season reflects that approach, pairing the Alaska highlights guests expect with a collection of distinctive experiences, from rare itineraries and lesser-traveled waterways to new ways of enjoying the journey on board. It's a season designed to give guests an even deeper connection to Alaska."

Building on an already robust Alaska program, the 2028 season adds several distinctive experiences for guests looking to see the destination from a different perspective. Highlights include a rare 11-day California to Alaska: Shores, Fjords & Glaciers voyage, first-time scenic cruising through Nootka Sound on select Great Alaska Explorer and Great Bear Rainforest itineraries, and the Alaska debut of the reimagined Oosterdam following her Evolution transformation.

First Ship in Alaska to Feature Holland America Evolution
As part of the 2028 Alaska season, guests will have the opportunity to sail aboard Oosterdam following her transformation as the first ship to debut Holland America Evolution, the cruise line's largest fleet investment in its 153-year history. Oosterdam will also serve as the primary ship for Holland America Line's Alaska Cruisetours, allowing guests to seamlessly pair their cruise with overland exploration into Denali and the Yukon. Details and availability for 2028 Cruisetours will be announced at a later date, while 2027 Alaska Cruisetours are available for booking now.

Among the additions debuting on Oosterdam are purpose-built Solo Verandah staterooms, expansive new Bridgeview Suites with panoramic forward-facing views, and the Grand Dutch Café, a guest favorite inspired by Holland America Line's Dutch heritage. The transformation also includes refreshed staterooms and suites, updated guest spaces and enhancements inspired by the line's Pinnacle Class ships.

"Alaska's scenery is already unforgettable, and Oosterdam will give guests even more ways to experience it," said Grigsby. "From taking in the mountains and glaciers from a new Bridgeview Suite to pairing a cruise with an unforgettable journey into Denali and the Yukon, Oosterdam will offer guests new ways to connect with Alaska both on board and ashore."

New Scenic Cruising Through Historic Nootka Sound
Select Great Alaska Explorer and Great Bear Rainforest voyages will include scenic cruising through Nootka Sound for the first time in Holland America Line history. Known as the birthplace of British Columbia, the remote waterway on Vancouver Island's west coast is rarely featured on ocean cruise itineraries and offers a distinctly different perspective on the Pacific Northwest, with rugged coastlines, forested shores and stunning natural scenery.

Leaders in Alaska
For more than 80 years, Holland America Line has helped guests experience Alaska through immersive itineraries and destination-rich experiences that connect them more deeply with the region's landscapes, wildlife and cultures.

• Wildlife and wilderness experiences include more than 200 shore excursions, from whale watching and bear viewing to encounters with Alaska's iconic marine life.
• Destination expertise brought to life through Alaska Up Close presentations, onboard experts, National Park Service Rangers and Wildlife Experts.
• Iconic glacier visits to destinations including Glacier Bay, Hubbard Glacier, Dawes Glacier, Tracy Arm and College Fjord.
• Destination Dining™ showcasing Alaska's flavors with fresh Alaska seafood, the Alaska Brunch, Alaska Seafood Boil, cocktails created with Sam Ross using glacial ice, and programs like Savour My Catch.

Itinerary Highlights

• NEW: 11-Day California to Alaska: Shores, Fjords & Glaciers, sails aboard Zaandam from San Diego to Vancouver, departing April 29, 2028.
  • Highlights: Glacier Bay National Park & Preserve, Juneau, Ketchikan, Wrangell, Klawock and Prince Rupert.
• 14-Day Great Alaska Explorer, sails aboard Noordam roundtrip from Seattle, departing June 4 and Aug. 20, 2028.
  • Highlights: Juneau, Ketchikan, Prince Rupert, Anchorage, Kodiak and Valdez, plus Hubbard Glacier, Endicott Arm/Dawes Glacier and new scenic cruising through Nootka Sound.
• 18-Day Great Bear Rainforest & Alaska Explorer, sails aboard Zaandam roundtrip from Vancouver, departing Sept. 13, 2028.
  • Highlights: Glacier Bay National Park & Preserve, the Great Bear Rainforest, Bella Bella, Homer, Kodiak, Anchorage and Valdez, plus new scenic cruising through Nootka Sound.
• NEW: 16-Day Great Bear Rainforest & Alaska Explorer, sails aboard Oosterdam roundtrip from Vancouver, departing April 28, 2028.
  • Highlights: the Great Bear Rainforest, Hubbard Glacier, Prince Rupert, Kodiak, Anchorage and Valdez, plus scenic cruising through Johnstone Strait, Grenville Channel and Princess Royal Channel.
• 7-Day Glacier Discovery, sails aboard Oosterdam and Eurodam between Vancouver and Whittier (Anchorage), with 36 departures during the 2028 season.
  • Highlights: Glacier Bay National Park & Preserve, Juneau, Skagway, Ketchikan and either College Fjord or Hubbard Glacier.
• 7-Day Alaska Inside Passage, sails aboard Koningsdam, Zaandam and Oosterdam roundtrip from Vancouver, with 46 departures during the 2028 season.
  • Highlights: Glacier Bay National Park & Preserve, Juneau, Skagway and Ketchikan.
• 7-Day Alaska Explorer, sails aboard Westerdam and Noordam roundtrip from Seattle, with 45 departures during the 2028 season.
  • Highlights: Juneau, Sitka and Ketchikan, plus either Glacier Bay National Park & Preserve or Endicott Arm/Dawes Glacier, depending on the sailing.

Have It All Early Booking Bonus
For a limited time, guests booking select 2028 Alaska cruises can take advantage of Holland America Line's Have It All Early Booking Bonus, which includes shore excursion credit, specialty dining, an Elite Beverage Package, premium Wi-Fi, prepaid Crew Appreciation and the cruise line's Best Price Guarantee. Availability is limited and offer terms and conditions apply.

For more information about Holland America Line's shore excursions or to book a cruise, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising. Holland America Line is part of Carnival Corporation, the world's largest cruise company with a portfolio of cruise lines operating in over 800 ports & destinations worldwide. (NYSE: CCL).  

CONTACT:	Bill Zucker
PHONE:	800-637-5029, 206-626-9890
EMAIL:	pr@hollandamerica.com

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SOURCE Holland America Line

FAQ

What is Holland America Line (CCL) announcing about its 2028 Alaska cruise season?

Holland America Line is opening bookings for its 2028 Alaska season, featuring 7- to 18-day cruises on six ships. According to Holland America Line, the program adds rare itineraries, new scenic routes and the upgraded Oosterdam as the first ship with Holland America Evolution enhancements.

Which new itineraries are available in Holland America Line’s 2028 Alaska season (CCL)?

The 2028 Alaska season adds an 11-day California to Alaska: Shores, Fjords & Glaciers from San Diego to Vancouver and a new 16-day Great Bear Rainforest & Alaska Explorer. According to Holland America Line, select voyages also introduce first-time scenic cruising through historic Nootka Sound.

How is the Oosterdam changing for Holland America Line’s 2028 Alaska program (CCL)?

For 2028, Oosterdam becomes the first ship to debut Holland America Evolution, the company’s largest fleet investment. According to Holland America Line, upgrades include Solo Verandah staterooms, new Bridgeview Suites, the Grand Dutch Café and refreshed guest spaces inspired by Pinnacle Class ships.

What is special about Nootka Sound in Holland America Line’s 2028 Alaska cruises (CCL)?

Select 2028 Great Alaska Explorer and Great Bear Rainforest voyages add first-time scenic cruising through Nootka Sound. According to Holland America Line, this remote Vancouver Island waterway, known as the birthplace of British Columbia, offers rugged coastlines, forested shores and rarely visited Pacific Northwest scenery.

Which ships and voyage lengths feature in Holland America Line’s 2028 Alaska schedule (CCL)?

The 2028 Alaska program uses Oosterdam, Noordam, Eurodam, Koningsdam, Westerdam and Zaandam on cruises from 7 to 18 days. According to Holland America Line, itineraries include Glacier Discovery, Alaska Inside Passage, Alaska Explorer and extended Great Bear Rainforest and Great Alaska Explorer sailings.

What is the Have It All Early Booking Bonus for Holland America’s 2028 Alaska cruises (CCL)?

The Have It All Early Booking Bonus offers bundled perks on select 2028 Alaska sailings for a limited time. According to Holland America Line, benefits include shore excursion credit, specialty dining, an Elite Beverage Package, premium Wi-Fi, prepaid Crew Appreciation and a Best Price Guarantee, subject to conditions.

How can travelers book Holland America Line’s 2028 Alaska cruises connected to CCL stock?

Travelers can book 2028 Alaska cruises through travel advisors, by calling 1-877-SAIL HAL (877-724-5425), or visiting hollandamerica.com. According to Holland America Line, guests can also explore shore excursions and details online, including itineraries featuring Glacier Bay, Hubbard Glacier and Great Bear Rainforest routes.