Princess Cruises Adds MEILI Vodka, by Jason Momoa & Blaine Halvorson, to its "Love Line Premium Liquors" Collection
Rhea-AI Summary
Princess Cruises has announced the addition of MEILI Vodka to its 'Love Line Premium Liquors' collection. The vodka, created by actor Jason Momoa and creative director Blaine Halvorson, is crafted using natural spring water from Montana and sustainable practices. The spirit will be available fleet-wide across all 16 Princess Cruises ships in the coming months.
MEILI Vodka joins other celebrity-created beverages in the collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey, Betty Booze and Betty Buzz by Blake Lively, and several others. The vodka will be included in the Princess Plus and Princess Premier beverage packages, enhancing the cruise line's premium beverage offerings.
Positive
- Expansion of premium beverage offerings through partnership with celebrity-backed brand
- Integration into existing Princess Plus and Princess Premier beverage packages at no additional cost
- Fleet-wide implementation across all 16 ships expands revenue potential
Negative
- None.
News Market Reaction – CCL
On the day this news was published, CCL gained 1.43%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Award-Winning Craft Vodka Brings Sustainability and Bold Flavor to the High-Profile Lineup
Crafted using natural spring water and sustainable practices, MEILI is single-distilled with exceptional ingredients to create a silky, smooth spirit with a vibrant flavor profile. From its origins in the pristine landscapes of
"MEILI reflects Jason and Blaine's passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises 'Love Line Premium Liquors' collection," said Sami Kohen, vice president of food and beverage for Princess Cruises. "This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities."
The Spirit of MEILI Vodka: Sustainability Meets Excellence
Every aspect of MEILI Vodka's production reflects a commitment to environmental stewardship and artisanal craftsmanship. Sourced from the pure glacial waters of
Whether enjoyed straight, over ice, or as the foundation for a signature cocktail, MEILI Vodka invites Princess guests to savor its refined elegance while celebrating its sustainable journey from source to sip.
"Partnering with Princess Cruises is an incredible opportunity to share MEILI with a global audience in a unique and meaningful way," said Momoa. "Both MEILI and Princess are rooted in creating unforgettable experiences, and we're pumped to see our spirit become part of the 'Love Line Premium Liquors' collection that celebrates quality, adventure, and innovation."
An Exclusive, Star-Studded Collection
MEILI Vodka joins a growing list of premium spirits in Princess Cruises' "Love Line Premium Liquors" collection, each infused with the personal touch of its celebrity creator, giving guests a unique way to sip and savor at sea. including:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Betty Booze and Betty Buzz by Blake Lively
- Sláinte Irish Whiskey by Liev Schreiber
- Melarosa Sauvignon Blanc and Red Blends by Jason Aldean
- Love Prosecco by artist Romero Britto
- Kylie Minogue's award-winning No Alcohol Sparkling Rosé
MEILI Vodka will roll out fleet-wide across all 16 Princess Cruises ships in the coming months. Included in the Princess Plus and Princess Premier beverage packages, this new addition complements the brand's dedication to offering unique and innovative culinary options.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
FAQ
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