Princess Cruises Partners with Kylie Minogue to Add Zero Alcohol Sparkling Rosé to Celebrity-Curated "Love Line Premium Liquors Collection"
Rhea-AI Summary
Princess Cruises has partnered with Kylie Minogue to add her No Alcohol Sparkling Rosé to their exclusive 'Love Line Premium Liquors' collection. The alcohol-free wine, which has sold 17 million bottles globally since 2020, will be available across the Princess fleet.
The beverage is crafted using European premium grapes and green tea from Yunnan, China, offering notes of fresh strawberries and berries with a crisp finish. At just 22 calories per 100ml, it provides a sophisticated non-alcoholic alternative that maintains premium taste and elegance.
Positive
- Addition of a successful product line that has sold 17 million bottles globally since 2020
- Expansion of beverage offerings to capture the growing non-alcoholic market segment
- Partnership with globally recognized celebrity Kylie Minogue enhancing brand visibility
Negative
- None.
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Non-Alcoholic Wine Option Available Across Princess Fleet and Offers Refreshing Taste and Sophistication, Perfect for Any Occasion
Minogue's signature No Alcohol Sparkling Rosé Wine, crafted with the same luxury and flair that has made her wine collection a global success selling 17 million bottles worldwide since launching in 2020, will join the collection of premium liquors and beverages designed to enhance the guest experience aboard every Princess Cruises ship. As part of the "Love Line Premium Liquors Collection," this zero-alcohol option brings a sophisticated touch to the inclusive offerings, catering to a wide variety of tastes and preferences.
"At Princess Cruises, we are dedicated to creating exceptional experiences that delight every guest, and our collaboration with Kylie Minogue is a perfect example of how we are always evolving to meet their needs," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "Kylie's Sparkling Rosé is an ideal fit for our 'Love Line Premium Liquors Collection,' offering a refreshing, alcohol-free option that still delivers the premium taste and elegance our guests expect."
Minogue has always been passionate about celebrating life's moments with style. Her bestselling No Alcohol Sparkling Rosé Wine is crafted to offer vibrant, effervescent flavors of fresh berries and citrus, with a crisp and delicate finish. Ideal for any occasion, it provides a refined and celebratory drink experience without the alcohol, making it perfect for those seeking a refreshing alternative.
Tasting Notes:
No Alcohol Sparkling Rosé blends European premium grapes with green tea from
About "Love Line Premium Liquors Collection" from Princess Cruises:
Minogue is the seventh celebrity to join Princess Cruises' "Love Line Premium Liquors Collection," launched earlier this year, rolling out on all 16 ships and included in the Princess Plus and Princess Premier packages. Her No Alcohol Sparkling Rosé joins Betty Booze and Betty Buzz (also non-alcoholic) by Blake Lively; Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Live Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises