Princess Cruises Reports Record-Breaking Black Friday through Cyber Monday Weekend Booking Period

Rhea-AI Summary

Princess Cruises announced record-breaking bookings during the Black Friday through Cyber Monday period, with a 32% increase compared to 2023. Cyber Monday showed exceptional performance with a 136% surge in bookings versus the previous year.

The strong demand extended to both 2025 and 2026 sailings, with 2026 itineraries showing a remarkable 66% increase compared to 2025 bookings made during the same period last year. This indicates a growing trend of guests planning their cruises further in advance.

The success follows the company's expansion of offerings in popular regions like Alaska, Europe, and the Caribbean, along with the introduction of new exotic destinations for 2025 and 2026.

Positive

• Record-breaking bookings with 32% increase over 2023
• Cyber Monday bookings surged 136% compared to previous year
• Strong advance bookings for 2026 with 66% increase
• Expansion into new destinations and popular regions

Negative

• None.

Overwhelming Response Included 66% Surge in Demand for 2026 Sailings

FT. LAUDERDALE, Fla., Dec. 9, 2024 /PRNewswire/ -- Princess Cruises, the world's most iconic cruise line, today announced record-breaking bookings over the 4-day period covering the Black Friday through Cyber Monday period, fueled by strong demand for upcoming sailings in 2025 and beyond. The unprecedented performance saw bookings increase 32% over the same period in 2023.

Cyber Monday, in particular, shattered expectations, with bookings surging 136% compared to the prior year.

Bookings for this period were strong for both 2025 and 2026 sailings, with bookings for 2026 itineraries up 66% compared to bookings for 2025 voyages made during the same period in 2023.

"The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers," said Gus Antorcha, president of Princess Cruises. "With the strong demand in this period for both 2025 and 2026 voyages, it's clear our guests are planning further ahead than ever before to secure their dream vacations at sea. Plus, with our Better than Best Price Guarantee, our guests are recognizing the value of booking early in complete confidence."

The extraordinary booking results come as Princess Cruises continues to attract both seasoned cruisers and first-time travelers alike, thanks to a variety of new itineraries, fleet enhancements, and innovative onboard experiences. The brand's dedication to combining world-class hospitality with cutting-edge technology and unforgettable destinations has firmly positioned it as a top choice for vacationers worldwide.

The record-breaking bookings for this period cap a strong year for Princess Cruises, which introduced several exciting itineraries for 2025 and 2026, including new exotic destinations and expanded offerings in popular regions like Alaska, Europe, and the Caribbean.

"As we look ahead to 2025 and beyond, we are thrilled to see such strong demand across all our offerings," Antorcha added. "This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight."

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at www.princess.com.

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

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SOURCE Princess Cruises

FAQ

What was Princess Cruises' booking increase during Black Friday-Cyber Monday 2024?

Princess Cruises reported a 32% increase in bookings during the Black Friday through Cyber Monday period compared to 2023.

How much did Princess Cruises' Cyber Monday bookings increase in 2024?

Princess Cruises' Cyber Monday bookings increased by 136% compared to the previous year.

What was the booking growth for Princess Cruises' 2026 sailings?

Bookings for Princess Cruises' 2026 itineraries increased by 66% compared to 2025 voyage bookings made during the same period in 2023.

Which regions is Princess Cruises expanding its offerings for 2025-2026?

Princess Cruises is expanding its offerings in Alaska, Europe, and the Caribbean, along with introducing new exotic destinations.