Clear Channel Outdoor Awarded New Contract with Omaha Airport Authority to Provide Next-Generation Media Program at Eppley Airfield
Clear Channel Outdoor (NYSE:CCO) won a new 10-year advertising contract with the Omaha Airport Authority to continue as concessionaire at Omaha Eppley Airfield (OMA).
Rhea-AI Summary
Clear Channel Outdoor (NYSE:CCO) won a new 10-year advertising contract with the Omaha Airport Authority to continue as concessionaire at Omaha Eppley Airfield (OMA). The company committed a $1 million investment to deploy an integrated digital media program serving OMA's >5.2 million annual passengers, debuting with the terminal's phased opening beginning in 2027.
The program includes large-format LED video walls, digitally enhanced baggage claim columns, custom welcome theming, architecturally integrated print, and a premier sponsorship opportunity, plus local contractor partnerships to support installation and maintenance.
Positive
- 10-year contract awarded with Omaha Airport Authority
- $1 million committed investment in OMA media program
- Access to > 5.2 million annual OMA passengers
- Program launch aligned with terminal phased opening beginning 2027
- Deployment includes large-format LED video walls and digital columns
Negative
- None.
Details
News Market Reaction – CCO
On Mar 12, the day this news came out, CCO closed 0.42% above the previous close.
Data tracked by StockTitan Argus for the Mar 12 session.
Key Figures
- Contract term
- 10-year contract
- New Omaha Airport Authority advertising agreement
- Media investment
- $1 million
- Clear Channel Outdoor commitment to new OMA advertising program
- Terminal expansion budget
- $950 million
- OMA terminal modernization project mentioned in contract award
- Annual passengers
- 5.2 million
- OMA’s yearly passenger volume referenced for advertiser reach
- Frequent flyers noticing ads
- 88%
- Nielsen research on airport advertising awareness
- Frequent flyers taking action
- 57%
- Nielsen research on response to airport advertising
- Relationship length
- 16 years
- CCO tenure as Omaha Airport Authority’s advertising concessionaire
- Program debut
- 2027
- Scheduled debut with phased opening of new terminal
Historical Context
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Feb 18
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- 24h Move
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24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Clear Channel to Deliver
The award comes as OMA continues its
Following a competitive process, the agreement reinforces Clear Channel's long-standing collaboration with the Authority and supports the airport's next phase of growth through innovative media, strategic sponsorships, and expanded digital capabilities.
"The new contract with Clear Channel is happening during an exciting time as we progress with our terminal modernization program," said Dave Roth, Chief Executive Officer at Omaha Airport Authority. "Advertising across the airport provides benefits to our travelers and enhances the passenger experience."
A Modern Media Experience for a Modern Terminal
Research commissioned by Clear Channel Outdoor and conducted by Nielsen underscores the power of airport advertising, with
In OMA's new terminal, businesses and brands will have access to high-visibility media placements throughout key passenger touchpoints, including arrivals, baggage claim and the rental car facility, enabling them to connect with a valuable audience of leisure and business travelers across industries such as military, healthcare, finance and transportation.
"After more than 16 years as Omaha Airport Authority's advertising concessionaire, we are proud to enter into this agreement for the next decade," said Morten Gotterup, President, Clear Channel Outdoor Airports Division. "OMA has undergone extraordinary growth and transformation, and we are committed to delivering a program that enhances the passenger journey while driving meaningful, long-term results for the Authority and its community."
A
CCO's Airports team has committed a
The program will feature:
- A striking network of large-format LED video walls delivering high-impact, full-motion storytelling at key vertical circulation points, creating memorable brand moments as passengers transition through the terminal.
- A coordinated network of digitally enhanced columns throughout baggage claim, transforming structural elements into vibrant, eye-catching media that engage arriving passengers.
- Custom "sense-of-place" theming, including a dynamic welcome experience in baggage claim that celebrates
Omaha's identity and reinforces the airport's role as the gateway to the community. - Architecturally integrated print displays, thoughtfully designed to align with the terminal's accent lines and finishes, preserving clean sightlines and enhancing the overall aesthetic of the space.
- A premier sponsorship opportunity designed to deliver sustained brand presence, immersive engagement, and meaningful connection with millions of annual travelers.
Clear Channel will also partner with local and small businesses for installation and maintenance of the program, including Chandler Campbelle & Daschle, Renze Display Company and National Electric, further supporting economic participation within the
The new airport advertising program is scheduled to debut alongside the phased opening of the new terminal beginning in 2027.
To learn more about Clear Channel Outdoor's Airports Division, visit https://clearchanneloutdoor.com/airport-advertising/.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using its medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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