Clear Channel Outdoor Continues Advertising & Sponsorship Program Evolution at Detroit Metropolitan Wayne County Airport (DTW) Through New 10-Year Partnership
Rhea-AI Summary
Clear Channel Outdoor (NYSE: CCO) has secured a 10-year contract to continue its advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This partnership, ongoing since 2003, was extended through a competitive RFP process. The new contract includes local subcontractors Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications. Clear Channel will integrate upgraded digital display technology to enhance brand exposure to over 31 million annual travelers. The program will feature high-impact printed and digital displays, unique sponsorships, and experiential activations, including premier exposure by the McNamara Terminal's iconic water feature. Current DTW advertisers include Michigan Medicine and Michigan State University. The new network aims to connect brands with a geographically diverse and upscale audience, particularly frequent flyers who hold influential roles. Morten Gotterup, president of Clear Channel Outdoor's Airports Division, expressed excitement for the continued partnership.
Positive
- Clear Channel Outdoor secures a 10-year contract extension at DTW.
- Integration of upgraded digital display technology.
- Exposure to over 31 million annual travelers.
- High-impact printed and digital displays to enhance brand visibility.
Negative
- None.
News Market Reaction
On the day this news was published, CCO declined 0.65%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Detroit Metropolitan Wayne County Airport, Clear Channel Outdoor Will Integrate The Latest in Digital Tech to Offer Brands Greater Exposure to Over 31 Million Annual Travelers at the Gateway to
Clear Channel Outdoor's new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities to connect with a geographically diverse and upscale audience of more than 31 million annual passengers. Advertisers will have the prime opportunity to reach a highly coveted audience, as DTW frequent flyers over-index in holding roles as consequential decision-makers. Current DTW advertisers include Michigan Medicine and Michigan State University. Additionally, some of the biggest names in the automotive industry are headquartered in the
The new advertising network will maximize brand exposure across three distinct digital networks to meet the evolving marketing needs and goals of advertisers. The program will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal.
"We are excited to call the Wayne County Airport Authority our partner for another 10 years," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
FAQ
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