Clear Channel Outdoor to Boldly Transform Digital Advertising in the Media Capital of the World at New Hollywood-Burbank Airport (BUR)

Rhea-AI Summary

Clear Channel Outdoor (NYSE: CCO) was selected as the airport media partner for Hollywood-Burbank Airport (BUR) under an eight-year agreement to build a nearly 100% digital, themed media network tied to BUR’s Elevate BUR terminal project, which is scheduled to debut in October 2026. The rollout will feature anamorphic and UHD displays, integrated roadside billboards across greater Los Angeles, and unified data-driven creative and targeting. The new terminal is described as a modern 355,00 square-foot facility with updated gates, baggage, TSA checkpoints, EV parking and accessibility improvements. Clear Channel cites a commissioned Nielsen airport study showing airport ads drive awareness and measurable consumer action, especially among business and frequent travelers.

Positive

• Eight-year airport media partnership
• Nearly 100% digital airport display network
• Integrated roadside and airport reach across Los Angeles
• Terminal launch timed to Oct 2026 opening
• Commissioned Nielsen study reporting measurable ad action

Negative

• Major media rollout tied to terminal Oct 2026 opening, delaying full revenue realization
• Mention of minor TSA-driven flight reductions that could limit near-term traveler reach

News Market Reaction

+0.50%

1 alert

+0.50% News Effect

On the day this news was published, CCO gained 0.50%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Partnership term: 8 years Digital coverage: Nearly 100% Terminal debut: October 2026 +5 more

8 metrics

Partnership term 8 years New Hollywood-Burbank Airport (BUR) media partnership

Digital coverage Nearly 100% Digital platform share of BUR media network

Terminal debut October 2026 Scheduled opening of Elevate BUR new terminal

Terminal size 355,00 square feet Size of new BUR passenger terminal facility

Gate count 14 gates Gates in new BUR terminal

Study sponsor Nielsen Airport Study Commissioned research on airport media effectiveness

Holiday travel period 2025 holiday season Period when air travel is expected to surge

Outlook period Into 2026 Expected continuation of strong air travel

Market Reality Check

Price: $2.14 Vol: Volume 3,102,572 is 1.26x...

normal vol

$2.14 Last Close

Volume Volume 3,102,572 is 1.26x the 20-day average of 2,463,076, indicating elevated trading ahead of this news. normal

Technical Price at $2.05 is just below the $2.08 52-week high and trading above the $1.32 200-day MA.

Peers on Argus

Peers show mixed moves: ADV +7.43%, while ANTE -4.92%, EEX -2.16%, and others ar...

Peers show mixed moves: ADV +7.43%, while ANTE -4.92%, EEX -2.16%, and others are near flat, suggesting this airport partnership is more stock-specific than sector-driven.

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Airport partnership	Positive	+0.5%	Chosen for eight-year, nearly all-digital media network at BUR.
Nov 24	Conference participation	Neutral	+2.2%	CFO and Treasurer presenting at BofA leveraged finance conference.
Nov 21	Airport contract win	Positive	+6.4%	New 10-year contract plus 5-year option for DCA and IAD ads.
Nov 12	Conference participation	Neutral	-1.0%	CEO presenting at Wells Fargo TMT Summit fireside chat.
Nov 06	Earnings update	Positive	-1.7%	Q3 revenue and EBITDA growth with guidance and refinancing details.

Pattern Detected

Recent airport- and partnership-related announcements often saw positive price reactions, while the latest earnings release drew a negative move despite revenue growth.

Recent Company History

Over the last month, Clear Channel Outdoor reported Q3 2025 results with revenue up and new guidance, yet shares fell 1.66%. Subsequent news centered on investor conferences and airport concessions. A major 10-year extension with Washington D.C.-area airports on Nov 21 coincided with a 6.4% gain, highlighting the market’s favorable view of airport media growth. Today’s BUR announcement continues that theme of expanding a largely digital airport network tied to major terminal redevelopment.

Market Pulse Summary

This announcement expands Clear Channel Outdoor’s airport footprint with an eight-year, nearly 100%-...

Analysis

This announcement expands Clear Channel Outdoor’s airport footprint with an eight-year, nearly 100%-digital media network at Hollywood-Burbank Airport, tied to a new 355,00 square-foot terminal debuting in October 2026. It reinforces the strategy highlighted in recent contracts at other major airports and builds on data showing airport media drives measurable action. Investors may watch how this contributes to Airports segment revenue alongside broader digital mix, contract renewal terms, and ongoing portfolio streamlining in future filings.

Key Terms

anamorphic, uhd, data-driven, ev charging, +1 more

5 terms

anamorphic technical

"High-resolution screens capable of 3D anamorphic content and ultra-high-definition"

Anamorphic describes a way of creating or viewing images that appear distorted or stretched unless viewed from a specific angle or with special equipment. In finance, it can refer to data or information that is presented in a way that makes certain patterns or relationships clearer when properly interpreted. This approach helps investors better understand complex information by revealing hidden structures or trends that might otherwise be overlooked.

uhd technical

"screens capable of 3D anamorphic content and ultra-high-definition visuals"

Ultra High Definition (UHD) describes a video or display resolution that has roughly four times the pixels of standard high definition, producing noticeably sharper, more detailed images—think of moving from a newspaper photo to a fine-print magazine image. Investors care because UHD drives demand for higher-end TVs, monitors, streaming services and content production, which can shift sales, pricing power and manufacturing costs across consumer electronics and media companies.

data-driven technical

"Leverage dynamic, data-driven campaigns across high-resolution digital displays"

An approach where decisions, strategies and actions are based primarily on measured information and analysis rather than gut feeling or habit. For investors, a data-driven company or report suggests choices are backed by evidence—like a chef following a tested recipe—making performance more predictable, risks clearer and outcomes easier to track, though the value depends on the quality and relevance of the underlying data.

ev charging technical

"Passengers will also have a new parking structure with EV charging and a new"

EV charging is the process of replenishing an electric vehicle’s battery using an external power source, ranging from a standard home outlet (slow, like topping off a phone overnight) to high-power public chargers (fast, like a gas pump). For investors, the availability, speed and cost of charging shape how quickly electric vehicles are adopted and create opportunities and risks across utilities, charging network operators, real estate, and automakers, similar to how gas stations supported the growth of combustion cars.

ada accessibility standards regulatory

"It also includes updates to meet current earthquake design and ADA accessibility standards."

ADA accessibility standards are guidelines designed to ensure that public spaces, buildings, and digital content are usable by everyone, including people with disabilities. They help create an environment where all individuals can access information and services independently, similar to how ramps and elevators make physical spaces accessible. For investors, these standards promote inclusivity and can influence the compliance and reputation of businesses.

AI-generated analysis. Not financial advice.

Comprehensive Out-Of-Home Market Coverage Across Greater Los Angeles

LOS ANGELES and BURBANK, Calif., Dec. 4, 2025 /PRNewswire/ -- Clear Channel Outdoor's Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that after a competitive procurement process, it was chosen as the new partner for Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven media network. The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program coincides with the airport's long-awaited Elevate BUR project – an all-new terminal facility scheduled to debut in October 2026. 

BUR – one of Southern California's most convenient and vibrant gateways – is steps from the world's leading studios, entertainment brands and creative companies. Now, Clear Channel will elevate the airport's media environment to mirror that creative energy and extend brand storytelling from the terminal to the city streets and highways throughout the market.

Transforming the Airport Advertising Experience

Clear Channel's Airports team will create an immersive, Hollywood-inspired experience through:

1. Digitally Driven Media Network: A nearly 100% digital platform featuring themed design elements – like gold-trimmed frames evoking the glamour of Hollywood's golden age – seamlessly integrated into BUR's terminal architecture.
2. Anamorphic & UHD Displays: High-resolution screens capable of 3D anamorphic content and ultra-high-definition visuals strategically placed in key terminal zones.

A Seamless, 360° Connection for Brands

Through this competitive win and new partnership, Clear Channel Outdoor will offer advertisers a powerful dual-channel opportunity to reach business and leisure travelers. With a robust roadside presence across the Los Angeles metro area, including digital and printed billboards on key routes connecting to Burbank, brands can now engage travelers both in the air and on the ground – delivering continuous visibility from arrival to exploration, including along the coveted Sunset Strip.

This integrated network provides advertisers the ability to:

• Surround consumers at every touchpoint – from the airport terminal to city streets.
• Leverage dynamic, data-driven campaigns across high-resolution digital displays and billboards.
• Deliver brand consistency through unified creative and contextual targeting across environments.

A Contemporary Media Network Designed for Growth & Experiential Advertising

As the Elevate BUR project offers a modern new terminal that provides a premium level passenger experience, Clear Channel's media transformation will help BUR become a destination for brands eager to captivate audiences in motion. The new terminal will offer a variety of options for shopping and dining, upgraded restrooms, and more room to move about. A new ticketing lobby, baggage screening system, and updated TSA checkpoint will make it easier to get to the gates. For arriving passengers, a new baggage claim area will deliver an even smoother journey to their destination.

"Our vision is to turn Hollywood Burbank Airport into an iconic and immersive media showcase that celebrates the creative spirit of Los Angeles," said Morten Gotterup, President, Clear Channel Outdoor Airports Division. "We're combining design, technology, and storytelling to deliver premium opportunities for both national and local advertisers to reach travelers in meaningful, memorable ways."

Hollywood Burbank Airport is in the final stages of constructing its new passenger terminal that will completely replace the current facility with a modern and even more convenient terminal, including 355,00 square feet filled with new and modern features surrounding the 14 gates as the safety and comfort of passengers and employees is top priority. The new facility design includes added distance between airport runways and the terminal building. It also includes updates to meet current earthquake design and ADA accessibility standards. Passengers will also have a new parking structure with EV charging and a new on-airport access road.

Data-Driven Proof: Airport Media Drives Action

Adding on to this transformation at BUR, Clear Channel's newly commissioned Nielsen Airport Study reveals that airport advertising not only builds awareness but also drives measurable consumer action, especially among business decision-makers and high-frequency travelers. As air travel remains strong – even amid minor TSA-driven flight reductions – airports continue to provide a premium, uncluttered environment for brands to connect with consumers who are ready to engage.

With air travel expected to surge through the 2025 holiday season and into 2026, brands can harness this momentum through Clear Channel's national airport network and local outdoor platforms, reaching affluent, mobile audiences at scale.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using its medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

View original content to download multimedia:https://www.prnewswire.com/news-releases/clear-channel-outdoor-to-boldly-transform-digital-advertising-in-the-media-capital-of-the-world-at-new-hollywood-burbank-airport-bur-302632682.html

SOURCE Clear Channel Outdoor

FAQ

What did Clear Channel Outdoor (CCO) announce about Hollywood-Burbank Airport on December 4, 2025?

Clear Channel announced an eight-year agreement to build a nearly 100% digital media network at Hollywood-Burbank Airport tied to the Elevate BUR terminal project.

When will the Clear Channel digital media network at BUR be operational?

The program aligns with BUR’s new terminal debut scheduled for October 2026, which is when the full media transformation is expected to be in place.

How will Clear Channel Outdoor (CCO) reach Los Angeles audiences beyond the BUR terminal?

CCO will pair the airport network with a robust roadside presence of digital and printed billboards across the Los Angeles metro to extend campaigns from terminal to city routes.

What display technology will Clear Channel install at Hollywood-Burbank Airport (CCO)?

The rollout will include anamorphic and UHD high-resolution displays capable of 3D-style content and themed design elements integrated into terminal architecture.

Does Clear Channel cite evidence that airport ads drive results for advertisers?

Yes; Clear Channel references a newly commissioned Nielsen airport study saying airport advertising builds awareness and drives measurable consumer action, especially among business and frequent travelers.

Are there near-term risks for advertisers when investing in BUR media with CCO?

Near-term risks cited include minor TSA-driven flight reductions and the fact that the full media network rollout is tied to the terminal opening in October 2026.