STOCK TITAN

Celanese Opens Expanded Michigan Technology Center to Accelerate Customer Innovation and Strengthen North American Engineered Materials Development

Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Very Positive)
Tags

Key Terms

santoprene tpv technical
Santoprene TPV is a type of durable, rubber-like plastic that combines the flexibility of rubber with the processing ease of regular plastics. Investors watch it because manufacturers use it in seals, hoses, medical devices and consumer goods; changes in availability, cost or demand for this material can affect production costs, product performance and profit margins in industries that rely on flexible, long-lasting parts—think of it as the synthetic rubber that helps products keep their shape and seal over time.
extrusion technical
Extrusion is a manufacturing process that pushes material—such as metal, plastic, rubber, or food—through a shaped opening to create continuous lengths or profiles, like pipes, sheets, or window frames. Investors care because extrusion affects how cheaply and consistently a company can make standard parts or products, influencing production speed, waste, quality and the ability to scale output, all of which can change costs, profit margins and competitiveness.
computer-aided engineering (cae) technical
Computer-aided engineering (CAE) is software that lets designers run virtual tests on products — like using a digital wind tunnel or crash-test dummy — to simulate how items will perform under real-world conditions. For investors, CAE matters because it can cut development time and cost, reduce costly physical prototypes and recalls, and help companies bring better, more reliable products to market faster, improving profitability and competitive edge.
field technical service (fts) technical
Field technical service (FTS) is on-site support provided by trained technicians who install, maintain, repair and troubleshoot complex equipment or systems at a customer’s location, rather than remotely. For investors, strong FTS means faster problem resolution, higher customer satisfaction and more predictable service revenue—think of it like a reliable roadside assistance team that keeps products running and customers coming back, which can protect sales and margins.

DALLAS & TROY, Mich.--(BUSINESS WIRE)-- Celanese Corporation (NYSE: CE), a global specialty materials and chemicals company, today announced the opening of its expanded Michigan Technology Center (MTC)—a strategic expansion that strengthens the company’s U.S.-based innovation footprint and advances its Engineered Materials 2026 growth strategy. The center is designed to enable earlier customer engagement, faster development cycles, and deeper integration of technology and expertise across Celanese’s broad materials portfolio.

The expanded MTC brings together piloting, application development, and advanced engineering prototyping capabilities under one roof. This integration unifies talent, tools, and technology while modernizing Celanese’s ability to collaborate with customers on next‑generation material solutions. The expansion also incorporates the relocation of the Santoprene® TPV piloting operation from Houston, Texas, reducing our overall cost to support while creating a centralized hub for extrusion development, foaming technologies, and advanced engineering.

“The Michigan Technology Center represents a major step forward in our commitment to innovation and the long‑term growth of our EM business,” said Todd Elliott, Senior Vice President, Engineered Materials. “By bringing advanced development capabilities closer to our customers while improving efficiencies, we strengthen our ability to co‑create differentiated solutions and drive the next wave of growth with our development partners.”

A Customer-Centered Innovation Engine

Purpose‑built around the way our partners and customers across the value chain design, test, validate, and commercialize applications across key end markets such as automotive, electrical & electronics and medical, the Michigan Technology Center supports hands‑on co-development with Celanese experts to accelerate design optimization, problem solving, and commercialization readiness.

Customers gain access to a distinctive set of capabilities, including:

  • Hands‑on co‑development with Celanese experts across application validation and design optimization.
  • Unique technical capabilities, including a highly specialized Santoprene® TPV pilot line and advanced foaming technologies that enable broader design space and performance innovation.
  • Faster development cycles, enabled by local responsiveness paired with global technical depth.
  • Stronger supply chain resilience through U.S.-based innovation resources and development support.

The Troy facility has been expanded by more than 10,000 square feet of new high‑bay processing space, plus 3,000 square feet of modified areas including a new control room, electrical room, and future office space. The nearby Auburn Hills site adds nearly 4,000 square feet of updated lab and new innovation space.

Importantly, both projects were completed with zero Tier 1 or Tier 2 safety or environmental incidents. Together, the projects required approximately 60,000 people‑hours, including building construction and site preparation, with 27 truckloads of equipment and materials relocated to Michigan—ranging from injection molders and extrusion lines to QC test equipment and Santoprene® compounding systems.

Strengthening Portfolio Power and Customer Value

The expanded center supports development across 17-plus Engineered Materials product families, including Zytel® PA, Hytrel® TPC, Forton® PPS, and Santoprene® TPV. By centralizing advanced engineering, computer-aided engineering (CAE), Field Technical Service (FTS), and application development capabilities in Michigan, Celanese enhances its ability to engage earlier with customers, accelerate application development and deepen long‑term customer partnerships.

Through more efficient development workflows, reduced waste, and innovations that support lighter and dynamic solutions, the MTC reinforces the company’s approach to responsible growth.

About Celanese

Celanese Corporation is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation is a Fortune 500 company that employs more than 11,000 employees worldwide with 2025 net sales of $9.5 billion.

Celanese Contacts:

Investor Relations

Bill Cunningham

+1 972 443 4730

william.cunningham@celanese.com

Media Relations – Global

Jamaison Schuler

+1 972 443 4400

media@celanese.com

Source: Celanese Corporation

Celanese Corp Del

NYSE:CE

CE Rankings

CE Latest News

CE Latest SEC Filings

CE Stock Data

6.01B
109.00M
Chemicals
Plastic Material, Synth Resin/rubber, Cellulos (no Glass)
Link
United States
IRVING