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CANOPY GROWTH LAUNCHES NEW PRE-ROLLS FROM 7ACRES AND HIWAY

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Canopy Growth Corporation introduces five new pre-roll products under brands 7ACRES and Hiway, catering to a range of consumer preferences. The offerings include high-quality pre-rolls with unique filter designs, smooth burning experiences, and premium value packages. These new products aim to enhance convenience, enjoyment, and variety for consumers.
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The introduction of new pre-roll cannabis products by Canopy Growth Corporation represents a strategic move to diversify its product offerings and capture a larger share of the adult-use cannabis market. The differentiation in product features, such as the unique filter design of the 7ACRES Smooth Burners and the Hiway Water Hash Infused pre-rolls, suggests an attempt to cater to a broad consumer base with varying preferences.

From a market perspective, Canopy Growth is likely responding to consumer demand for convenience and variety, which are significant drivers in the cannabis industry. The launch of these products could potentially increase the company's market penetration and customer loyalty. Moreover, the emphasis on high THC content and the promise of a 'premium experience in a value package' could appeal to both connoisseurs and cost-conscious consumers alike.

However, it's important to monitor how these new products impact Canopy Growth's sales and market position in subsequent financial quarters. The cannabis market is highly competitive and product innovations are frequently met with similar responses from competitors. The company's ability to maintain a competitive edge with these new offerings will be crucial for its long-term success.

Canopy Growth's announcement of new pre-roll products could signal a positive outlook for investors focused on the company's growth and revenue diversification strategies. The introduction of these products may be an indicator of the company's agility in product development and its commitment to expanding its consumer base.

Analyzing the financial implications, if these products gain market traction, they could contribute to an increase in revenue streams for Canopy Growth. The success of these products will depend on their acceptance in the market, which should be closely monitored in the upcoming financial reports. Additionally, the cost structure associated with producing these new products and their impact on the company's margins will be a key factor to assess.

Investors should consider the potential risks associated with the cannabis industry's regulatory environment, which can affect market accessibility and consumer adoption rates. It will also be important to evaluate Canopy Growth's marketing and distribution strategies for these new products to gauge their potential success in the competitive landscape.

Canopy Growth's expansion of its product line with new pre-roll offerings must be viewed within the context of the legal and regulatory framework governing the cannabis industry. Compliance with THC and CBD content regulations is crucial, as non-compliance could lead to legal repercussions, including fines, product recalls, or damage to the company's reputation.

The disclaimer provided by Canopy Growth regarding the natural variability of cannabis plants and the potential variation in terpene, THC and CBD amounts is a necessary legal safeguard. It informs consumers of possible inconsistencies, which is a standard practice in the industry to manage consumer expectations and legal risk.

It's also important to note that the sale and distribution of these products are limited to regions where recreational cannabis is legally permitted. This geographical limitation impacts the total addressable market for these products and is a factor that could influence the company's growth potential in the cannabis sector.

SMITHS FALLS, ON, Feb. 22, 2024 /PRNewswire/ - Canopy Growth Corporation ("Canopy Growth" or the "Company") (TSX: WEED) (Nasdaq: CGC), a world-leading diversified cannabis company, today announced the introduction of five new pre-roll products across the Company's adult-use cannabis portfolio from brands 7ACRES and Hiway.

"Forging ahead with our commitment to innovation, we're excited to offer new pre-roll offerings that meet consumers across a range of occasions and price points," said Dave Paterson, President, Canada, Canopy Growth. "With convenience and enjoyment in mind, our new 7ACRES Smooth Burners offer a high-quality pre-roll with a unique filter design enabling a smooth and slow session, while our new Hiway Water Hash Infused pre-rolls provide consumers a premium experience in a value package."

7ACRES

7ACRES Smooth Burners 2x0.7g cannabis pre-rolls feature a hybrid designed to deliver the smoothest and slowest burn. Smooth Burners derive from GMO Zkittlez x Funky Zktlz lineage and feature 22-28% THC.

7ACRES Smooth Burners 0.7g are built for a slow burning and smooth smoking experience thanks to a unique filter design to optimize airflow and ensure a smooth smoke, 7ACRES Smooth Burners are also relightable and crafted for those on the go who may want to reenjoy later.

Hiway

For those looking for high-quality in a value package, Hiway Water Hash Infused pre-rolls 3x0.5g deliver the goods. Developed for high THC, with a flavourful selection of blended indica or sativa cultivars. With nothing additional added, Hiway Water Hash Infused pre-rolls offer pure dried cannabis and bubble hash evenly rolled for a smooth burn.

For those looking for variety, convenience, and a large pack size, Hiway Roadies 20x0.35g are offered in sativa and indica with both options coming in with 18-24% THC. Strains may change from lot to lot allowing consumers to try a variety of batches offering an original, new, and exciting pre-roll experience. With high THC and minimal CBD, Hiway Roadies 20x0.35g are the ultimate in high value. 

All new pre-roll offerings are available for purchase via legal recreational cannabis e-commerce channels and retail locations in select regions. For more information, please visit 7ACRES and Hiway.

Disclaimer:
Terpene amounts may vary on a per-lot basis due to the natural variability of cannabis plants. THC and CBD ranges may vary. See product packaging for accurate levels. Everyone experiences cannabis differently.

About Canopy Growth

Canopy Growth is a leading North American cannabis and consumer packaged goods ("CPG") company dedicated to unleashing the power of cannabis to improve lives. Through an unwavering commitment to our consumers, Canopy Growth delivers innovative products with a focus on premium and mainstream cannabis brands including Doja, 7ACRES, Tweed, and Deep Space. Canopy Growth's CPG portfolio includes gourmet wellness products by Martha Stewart CBD, and category defining vaporizer technology made in Germany by Storz & Bickel.

Canopy Growth has also established a comprehensive ecosystem to realize the opportunities presented by the U.S. THC market through its rights to Acreage Holdings, Inc., a vertically integrated multi-state cannabis operator with principal operations in densely populated states across the Northeast, as well as Wana Brands, a leading cannabis edible brand in North America, and Jetty Extracts, a California-based producer of high-quality cannabis extracts and pioneer of clean vape technology.

Beyond our world-class products, Canopy Growth is leading the industry forward through a commitment to social equity, responsible use, and community reinvestment—pioneering a future where cannabis is understood and welcomed for its potential to help achieve greater wellbeing and life enhancement.

For more information visit www.canopygrowth.com

References to information included on, or accessible through, our website do not constitute incorporation by reference of the information contained at or available through our website, and you should not consider such information to be part of this press release.

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SOURCE Canopy Growth Corporation

Canopy Growth Corporation introduced five new pre-roll products under brands 7ACRES and Hiway.

The ticker symbol for Canopy Growth Corporation is CGC.

7ACRES Smooth Burners pre-rolls feature a hybrid designed for a smooth and slow burn, derived from GMO Zkittlez x Funky Zktlz lineage, with 22-28% THC.

Hiway Water Hash Infused pre-rolls offer a premium experience in a value package, developed for high THC with blended indica or sativa cultivars.

The new pre-roll offerings are available for purchase via legal recreational cannabis e-commerce channels and retail locations in select regions.
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canopy growth corporation is a world-leading diversified cannabis company. we operate a collection of diverse brands and curated strain variety, supported millions of square feet of indoor greenhouse production capacity, partnered with some of the leading names in the sector. here's to future growth.