EXACTA SYSTEMS® LIVE AT THE BROOK IN SEABROOK, NEW HAMPSHIRE

Rhea-AI Summary

Exacta Systems completes the installation of 175 Exacta Connect powered terminals at The Brook in New Hampshire, solidifying its position in Historical Horse Racing technology. The partnership aims to enhance gaming offerings for players and ensure a successful collaboration between Exacta Systems and The Brook.

Market Research Analyst

The installation of 175 Exacta Connect^® powered terminals at The Brook signifies a strategic expansion for Exacta Systems within the Historical Horse Racing (HHR) market. This move is expected to strengthen Exacta's market presence, particularly in the northeastern United States. The deployment of these gaming systems could potentially increase The Brook's competitive edge by offering a more diverse gaming experience, which may translate into higher foot traffic and customer retention.

For stakeholders, the immediate impact lies in the potential for increased revenue streams from the new terminals. Over the long term, the partnership between Exacta and The Brook could lead to sustained growth if the terminals attract the anticipated customer interest. However, the success of this installation also hinges on the broader acceptance and regulatory environment of HHR technology, which has faced legal scrutiny in some jurisdictions.

Financial Analyst

The financial implications of Exacta Systems' latest installation are multifaceted. On one hand, the capital expenditure for the installation of these terminals is a consideration. On the other hand, the revenue model, likely based on a combination of terminal sales, leasing, and/or a share of the gaming revenue, could provide a steady income stream for Exacta. For investors, the key metrics to monitor would include the increase in terminal units sold, the average revenue per terminal and the overall impact on Exacta's market share.

It is also important to analyze how this expansion aligns with industry norms, such as the average growth rate of terminal installations in the casino-entertainment sector. Any exceptional performance relative to these benchmarks would be noteworthy. Investors should also be attentive to statements regarding the long-term partnership expectations between Exacta and The Brook, as these may indicate confidence in the ongoing profitability of the venture.

Gaming Industry Consultant

The integration of Exacta Connect^® terminals at The Brook could be indicative of broader trends within the gaming and entertainment industry. The emphasis on partnerships with top gaming title manufacturers like Everi, AGS, Light & Wonder, IGT and IT suggests a push towards providing a premium gaming experience. This strategy aligns with the industry's shift towards offering a diverse array of gaming options to cater to a wide range of preferences.

Understanding the competitive landscape is crucial, as the addition of these terminals must deliver on the promise of enhancing The Brook's appeal. The success of such installations often relies on the terminals' ability to integrate seamlessly with existing offerings and the degree to which they enhance the overall customer experience. The broader implication for the industry is that casino operators may follow suit, seeking similar upgrades to remain competitive, potentially leading to a ripple effect of technological adoption across the sector.

BOYNTON BEACH, Fla., March 4, 2024 /PRNewswire/ -- Exacta Systems® ("Exacta") announced today that they have completed the installation of 175 Exacta Connect® powered terminals at The Brook, a casino-entertainment destination in Seabrook, New Hampshire. Located in the easternmost part of the state next to the Massachusetts border, this new install at The Brook ensures Exacta continues to lead the field of Historical Horse Racing (HHR) technology across the United States. These new terminals, powered by the Exacta Connect® system, feature top gaming titles from leading manufacturers like Everi, AGS, Light & Wonder, IGT and IT.

Exacta Systems newest installation at The Brook in New Hampshire.

"We are thrilled to introduce these incredible games on the Connect System," said Jeff Clifford, vice president of sales and revenue for Exacta Systems. "The Brook is a first-class partner, and we look forward to many years of great success together."

"As the region's premier destination casino, The Brook strives to offer players the best, most dynamic, and exciting games," said Andre Carrier, CEO of The Brook. "With the addition of Exacta Connect, we now have an even wider selection of game manufacturers and titles, giving guests many more reasons to LIVE FREE & PLAY at The Brook."

About Exacta Systems: Exacta Systems is the pioneering technology driving growth in new and existing HHR markets. Owned by Churchill Downs Incorporated (Nasdaq: CHDN), Exacta Connect's robust and uniquely flexible system architecture supports multiple game vendors and virtually unlimited math modeling capabilities on a single system, enabling Exacta to deliver a diverse gaming library with second-to-none entertainment experiences. www.exactasystems.com.

About The Brook: Known as America's Largest Charity Casino, The Brook is a 90,000 square-foot entertainment destination located just over the New Hampshire-Massachusetts border that has been redeveloped by Eureka Casinos, the only 100% employee-owned hospitality company in the U.S. The Brook's newly expanded casino floor offers 500 of the most popular gaming machines, simulcast racing seven days a week, a range of casino table games, including blackjack, roulette, and craps, as well as the state's only Stadium Gaming interactive table game experience, a live poker room, and a DraftKings Sportsbook that is the largest of its kind in New England. For more information and the latest news, please visit LiveFreeandPlay.com and follow us on Facebook, Instagram and X (formerly Twitter). 

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SOURCE Exacta Systems

What is the latest announcement from Exacta Systems?

Exacta Systems announced the completion of installing 175 Exacta Connect powered terminals at The Brook in New Hampshire.

Which casino-entertainment destination in Seabrook, New Hampshire, received the new terminals?

The Brook in Seabrook, New Hampshire, received the 175 Exacta Connect powered terminals.

What technology do the new terminals at The Brook feature?

The new terminals at The Brook feature the Exacta Connect system with top gaming titles from manufacturers like Everi, AGS, Light & Wonder, IGT, and IT.

Who is the vice president of sales and revenue for Exacta Systems?

Jeff Clifford is the vice president of sales and revenue for Exacta Systems.

Who is the CEO of The Brook?

Andre Carrier is the CEO of The Brook.

What is the goal of the partnership between Exacta Systems and The Brook?

The partnership aims to enhance gaming offerings for players and ensure a successful collaboration between Exacta Systems and The Brook.