Choice Hotels International reports developments across its global lodging franchise business, including brand growth, franchise agreements, hotel openings, revenue management, and performance across extended stay, midscale, upscale, and economy segments. Company updates frequently reference brands and platforms such as Sleep Inn, Ascend Collection, Radisson, Choice Privileges, and franchise-owner tools that support booking, distribution, and hotel operations.
Recurring news also covers technology deployment in hospitality, including AI-enabled solutions such as Choice Hotels Business Direct, EasyBid, CHARLIE, RAISE, AgentCore, and AgentForce. Other updates address international expansion, the Canadian direct franchising model, loyalty and traveler research, annual convention themes, and quarterly operating results for the franchise-driven hotel portfolio.
Choice Hotels International (NYSE: CHH) has opened the Cambria Hotel Austin Airport, marking its sixth property in Texas. This 127-room hotel is strategically located near Austin Bergstrom International Airport and is designed for modern travelers with upscale amenities. The hotel aims to cater to both business and leisure guests, reflecting Austin's unique culture. Following successful openings in other cities, the company plans to debut another hotel in downtown Austin in summer 2023. Cambria Hotels currently boasts nearly 60 properties across the U.S. with over 70 more in development.
Cambria Hotels, part of Choice Hotels International (NYSE: CHH), has opened a new location in Calabasas, California, enhancing its presence in the state with five locations. The hotel features 125 rooms and upscale amenities, including multi-purpose spaces, locally inspired design, and modern guest rooms. It spans across four acres, offering scenic views and proximity to popular attractions. The opening ceremony included city officials and highlighted Cambria's commitment to community and quality service, with plans to host events like a networking gathering focused on women leaders in hospitality.
Choice Hotels International (NYSE: CHH) marks a significant milestone with the groundbreaking of the Everhome Suites in Atlanta-Newnan, Georgia. As part of its strategy to enhance the extended stay segment, this new hotel is set to provide apartment-style accommodations with modern amenities. The project adds to nearly 30 hotels in the Everhome pipeline, with the first location opening near Los Angeles this summer. The 115-room facility is expected to open in Spring 2023, catering to long-term travelers with features like fully equipped kitchens and customizable living spaces.
Choice Hotels International (NYSE: CHH) has begun construction on its latest property, the Cambria Hotel El Centro, which is set to open in early 2023. This hotel will add to the brand's presence in California, joining five other locations in the state. Located in Imperial County, the new facility will feature 108 rooms and will be positioned near significant economic areas and attractions, including a geothermal region rich in lithium. The hotel aims to cater to both business and leisure travelers with upscale amenities and locally inspired design.
Choice Hotels International (NYSE: CHH) has announced the rebranding of its Suburban Extended Stay Hotel brand to Suburban Studios, enhancing its appeal in the economy extended stay market. This redesign features modern amenities aimed at providing a welcoming environment for longer-term guests. The brand aims to support hotel owners with a flexible conversion model and efficient operating strategies, addressing the increasing demand in the extended stay segment. Suburban Studios will first open in Chicago, Illinois, with 27 additional hotels in development.
Choice Hotels International (NYSE: CHH) has launched its Stay Twice This Spring, Get a Free Night promotion, effective until May 8, 2022. Members of the Choice Privileges loyalty program can earn a free night after completing two qualifying stays at participating hotels. The program aims to enhance value for over 52 million members, allowing them to enjoy rewards during their travels. For more details, members must register before checkout and book through official channels.
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Choice Hotels International has celebrated the grand opening of the Cambria Hotel Louisville Downtown-Whiskey Row in Kentucky, marking its first entry into the state. The hotel is strategically located in the vibrant downtown area, offering 128 upscale rooms and various amenities, including a rooftop bar, spa-style bathrooms, and locally inspired dining. The opening event featured local dignitaries and highlighted the brand's commitment to expanding in key markets. With nearly 60 Cambria hotels currently in operation and over 70 planned, this expansion aligns with the brand's focus on modern, stylish accommodations.
Choice Hotels International (NYSE: CHH) reported strong growth in its extended stay portfolio, outpacing pre-pandemic performance in key metrics including RevPAR, average daily rate, and occupancy. In Q4 2021, the portfolio achieved a RevPAR increase of 24.7% compared to Q4 2019. WoodSpring Suites led with nearly 30% RevPAR growth. Franchise agreements rose by 27%, and future development remains robust with over 340 hotels in the pipeline. Choice's strategic focus on the extended stay segment continues to attract developer interest, highlighting resilience in uncertain market conditions.
Choice Hotels International's upscale brands, Ascend Hotel Collection and Cambria Hotels, saw significant growth in 2021, achieving domestic RevPAR index share gains over local competitors.
Both brands expanded their domestic hotel presence by 13%, with Ascend growing its unit count by 15% year-over-year and exceeding 2019 RevPAR levels by 14% in Q4.
Cambria achieved its strongest RevPAR growth in history, with over 12 percentage points gain compared to 2019, and plans to open over 10 new hotels in 2022.