Choice Hotels International reports developments across its global lodging franchise business, including brand growth, franchise agreements, hotel openings, revenue management, and performance across extended stay, midscale, upscale, and economy segments. Company updates frequently reference brands and platforms such as Sleep Inn, Ascend Collection, Radisson, Choice Privileges, and franchise-owner tools that support booking, distribution, and hotel operations.
Recurring news also covers technology deployment in hospitality, including AI-enabled solutions such as Choice Hotels Business Direct, EasyBid, CHARLIE, RAISE, AgentCore, and AgentForce. Other updates address international expansion, the Canadian direct franchising model, loyalty and traveler research, annual convention themes, and quarterly operating results for the franchise-driven hotel portfolio.
Choice Hotels International (NYSE: CHH) will report its 2021 first quarter earnings on May 10, 2021, before the market opens. A conference call will follow at 10:30 a.m. Eastern Time, featuring CEO Patrick Pacious and CFO Dominic Dragisich discussing the results. Participants can join by calling (888) 349-0087 or via the live webcast on the investor relations website. The recorded call will be available by 2 p.m. Eastern Time the same day. Choice Hotels is a leading lodging franchisor with over 7,100 hotels globally, offering a range of lodging options.
Cambria Hotels, part of Choice Hotels International (NYSE: CHH), has formed a collaboration with Cambria Estate Winery to enhance guest experiences starting in June 2021. This partnership will feature the winery's award-winning wines, including Julia's Vineyard Pinot Noir and Katherine's Vineyard Chardonnay, available at Cambria Hotels' restaurants and bars. The collaboration reflects both brands' commitment to providing enriching experiences and includes interactive 'Corks & Crafts' events. The initiative aligns with the increasing demand for in-room and outdoor dining options amid evolving traveler preferences.
Choice Hotels International (NYSE: CHH) has introduced the new Comfort Rise & Shine prototype to celebrate the brand's 40th anniversary and to promote growth. The new design emphasizes efficiency, functionality, and flexibility for developers while maintaining guest satisfaction. Key features include outdoor patios, high ceilings, and customizable color schemes. The transformation, part of a $2.5 billion multi-year enhancement, aims to optimize returns for hotel owners and cater to evolving guest needs. The first Rise & Shine prototype hotels are set to open in 2023.
Choice Hotels International (NYSE: CHH) was recognized at the 64th Annual Adrian Awards for excellence in travel marketing. The company won the Best Practice Gold Adrian in the newly established Recovery Strategies category for its 'On the Road Again' campaign, which promoted nearby tourism during the pandemic. Additionally, Cambria Hotels received the Bronze award for its 'Stay at Your Best' digital marketing campaign. The accolades underscore Choice's commitment to franchisee success and innovative marketing strategies.
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Choice Hotels International (NYSE: CHH) reported robust performance in its extended stay portfolio during 2020, significantly outpacing the industry amid the COVID-19 pandemic. Key highlights include:
- The portfolio exhibited a 49 percentage point outperformance in RevPAR change compared to the industry.
- WoodSpring Suites achieved a 72% average occupancy rate versus the industry's 44%.
- MainStay Suites and Suburban Extended Stay reported substantial occupancy and RevPAR gains.
- Choice Hotels awarded nearly 110 franchise agreements, validating its strategic focus. The extended stay domestic pipeline reached over 315 hotels.
Choice Hotels International (NYSE: CHH) has expanded its Ascend Hotel Collection by adding four new properties located in Miami Beach, Florida; Savannah, Georgia; Morgantown, West Virginia; and Burlington, Vermont. These additions cater to the increasing demand for outdoor tourism, offering travelers upscale experiences and proximity to popular outdoor activities. Highlights include The Bluff Hotel in Savannah, The Cranberry in Morgantown, The Landon in Miami Beach, and Smart Suites in Burlington, each featuring unique amenities and charm. The hotels participate in the Commitment to Clean initiative, ensuring high hygiene standards.
Choice Hotels International (NYSE: CHH) expands its upscale Cambria Hotels brand with the opening of the Cambria Hotel Rock Hill – University Center in South Carolina. This six-story, 110-room hotel is the sixth Cambria property in the state and is strategically located near several attractions, including Winthrop University and the new Rock Hill Sports & Events Center. The hotel offers modern amenities such as upscale guest rooms, a rooftop bar, and extensive meeting space. This addition highlights Choice Hotels' commitment to growth, with over 80 Cambria hotels planned nationwide.
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Choice Hotels International (NYSE: CHH) has expanded its upscale Cambria Hotels brand with the opening of the Cambria Hotel Washington D.C. Capitol Riverfront. This nine-story, 154-room property is the brand's fifth location in the D.C. area, highlighting its growth in key markets. Located in the Capitol Riverfront neighborhood, the hotel offers modern amenities, locally inspired design, and various facilities for both leisure and business travelers. The launch aligns with a broader expansion strategy, with four new Cambria properties scheduled to open in early 2021.