Welcome to our dedicated page for Choice Hotels Intl news (Ticker: CHH), a resource for investors and traders seeking the latest updates and insights on Choice Hotels Intl stock.
Choice Hotels International reports developments across its global lodging franchise business, including brand growth, franchise agreements, hotel openings, revenue management, and performance across extended stay, midscale, upscale, and economy segments. Company updates frequently reference brands and platforms such as Sleep Inn, Ascend Collection, Radisson, Choice Privileges, and franchise-owner tools that support booking, distribution, and hotel operations.
Recurring news also covers technology deployment in hospitality, including AI-enabled solutions such as Choice Hotels Business Direct, EasyBid, CHARLIE, RAISE, AgentCore, and AgentForce. Other updates address international expansion, the Canadian direct franchising model, loyalty and traveler research, annual convention themes, and quarterly operating results for the franchise-driven hotel portfolio.
Choice Hotels International (NYSE: CHH) has launched a New Year, New Bonus promotion for its Choice Privileges loyalty program, allowing members to earn double bonus points, up to 30,000, until February 28. Jamie Russo, VP of loyalty programs, stated this initiative aims to reward over 47 million loyalty members for their continued support. The company also introduced new requirements for elite status, making it easier for members to earn benefits. Choice's commitment to cleanliness continues to focus on guest safety and satisfaction.
Choice Hotels International (NYSE: CHH) has opened the Cambria Hotel Fort Lauderdale Beach, marking its fourth property in Florida. Located at 2231 North Ocean Boulevard, the hotel offers upscale amenities like outdoor spaces, a rooftop bar, and multi-function meeting areas. This hotel adds to the brand's momentum, as it continues to expand despite the challenges of 2020, with plans for three additional openings by February 2021 in Florida, South Carolina, and Washington D.C.
With over 50 Cambria hotels operating nationwide, the brand emphasizes modern design and local experiences for travelers.
Choice Hotels International (CHH) has partnered with Penn National Gaming (PENN) to enhance benefits for their loyalty program members. This strategic agreement allows members to book stays at Penn properties while earning and redeeming Choice Privileges points. The rollout will add nearly 7,000 upscale rooms to Choice's Ascend Hotel Collection, enabling cross-earning and status reciprocity between the two loyalty programs. This collaboration enhances customer experience for over 47 million Choice Privileges members, increasing engagement in both hospitality and gaming sectors.
Choice Hotels International, Inc. (NYSE: CHH) has opened the Cambria Hotel Detroit-Shelby Township, marking its fifth new hotel since June 2020. This expansive four-story hotel features 98 rooms and emphasizes upscale amenities tailored for business and leisure travelers. Enhanced guest features include on-site dining options, multi-purpose spaces, and locally inspired design. The hotel is part of a broader initiative, with over 50 Cambria properties currently operational and 80 in development across the U.S.
Choice Hotels International (NYSE: CHH) announced a significant franchise agreement with Gulf Coast Hotel Management, converting 15 MainStay Suites hotels in major U.S. markets, marking the largest multi-unit transaction in the brand's history. This expansion adds nearly 1,700 rooms, increasing the MainStay Suites domestic room count by over 35%. The move solidifies Choice's presence in the midscale extended stay segment, with nearly 100 open hotels and a growing pipeline of 130 properties. The new hotels feature apartment-style suites and essential amenities for long-stay guests.
Choice Hotels International (NYSE: CHH) announced reduced elite status qualifications for its Choice Privileges loyalty program for 2021, aiming to enhance rewards for its over 47 million members. Members can now qualify for Gold status after seven nights, Platinum after 15 nights, and Diamond after 25 nights. Additionally, existing elite members maintain their status through December 31, 2021. The program supports charitable initiatives, reflecting the company's commitment during the COVID-19 pandemic. The Commitment to Clean initiative ensures enhanced cleaning and safety for guests.
Choice Hotels International (NYSE: CHH) has partnered with Operation Homefront for the third consecutive year, aiming to raise over $100,000 and donate 500 room nights to support military families by year-end. The initiative includes a holiday drive encouraging loyalty program members to redeem points, with Choice matching donations up to $50,000. Since the partnership began in 2018, over 28 million Choice Privileges points have been donated, translating to nearly 3,000 room nights for military families.
Choice Hotels International (NYSE: CHH) has awarded franchise agreements to Victor Patel of VRL Hotels to develop two new Cambria Hotels in Tennessee—Gatlinburg and Pigeon Forge. The Gatlinburg hotel, set to open in 2022, will feature 140 rooms and a rooftop bar, while the Pigeon Forge location is anticipated in 2024. These expansions aim to strengthen the Cambria brand's presence in popular leisure markets amidst ongoing development efforts despite recent industry challenges. Currently, there are over 50 Cambria hotels across the U.S.
Choice Hotels International (NYSE: CHH) celebrated the grand opening of the new Cambria Hotel St. Petersburg – Madeira Beach Marina in Madeira Beach, Florida. This is the brand's third location in Florida, aiming to attract travelers seeking leisure and remote work opportunities. The 125-room hotel features amenities like a rooftop infinity pool, on-site dining, and proximity to major attractions. A $1,000 donation was made to the Gulf Beaches Rotary during the opening event.
Choice Hotels International (NYSE: CHH) reported significant growth in its upscale brands, the Ascend Hotel Collection and Cambria Hotels, in Q3 2020. Ascend outperformed the upscale segment with a RevPAR increase of over 26 percentage points year-over-year and captured nearly 19 percentage points in RevPAR share gains against local competitors. Cambria also made strides with a nearly 15 percentage point gain. Despite the pandemic, the company's domestic upscale room count increased by 33%. Upcoming openings include hotels in key locations such as Detroit and Napa.