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CARDINALS AND SPECTRUM ANNOUNCE MARKETING PARTNERSHIP

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Charter Communications (NYSE:CHTR), operating under the Spectrum brand, has announced a multi-year marketing partnership with the St. Louis Cardinals, becoming their Official Telecommunications Partner. The partnership includes advertising rights on Cardinals' English and Spanish broadcasts, website presence, and prominent stadium signage at Busch Stadium.

Spectrum, the nation's #1 TV provider with over 31 million customers across 41 states, will leverage this partnership to enhance its connection with the St. Louis community, where Charter Communications was originally founded in 1993. The agreement includes strategic placement of Spectrum branding behind home plate and on the left field wall pad, ensuring visibility during television broadcasts.

Charter Communications (NYSE:CHTR), operante con il marchio Spectrum, ha annunciato una partnership di marketing pluriennale con i St. Louis Cardinals, diventando il loro Partner Ufficiale per le Telecomunicazioni. L'accordo prevede diritti pubblicitari sulle trasmissioni in inglese e spagnolo dei Cardinals, presenza sul sito web e una segnaletica prominente allo stadio Busch Stadium.

Spectrum, il fornitore televisivo numero 1 negli Stati Uniti con oltre 31 milioni di clienti in 41 stati, utilizzerà questa collaborazione per rafforzare il legame con la comunità di St. Louis, dove Charter Communications è stata fondata nel 1993. L'accordo include la collocazione strategica del marchio Spectrum dietro la casa base e sul paracolpi del campo sinistro, garantendo visibilità durante le trasmissioni televisive.

Charter Communications (NYSE:CHTR), que opera bajo la marca Spectrum, ha anunciado una asociación de marketing por varios años con los St. Louis Cardinals, convirtiéndose en su Socio Oficial de Telecomunicaciones. La asociación incluye derechos publicitarios en las transmisiones en inglés y español de los Cardinals, presencia en el sitio web y señalización destacada en el estadio Busch Stadium.

Spectrum, el proveedor de TV número 1 en el país con más de 31 millones de clientes en 41 estados, aprovechará esta colaboración para fortalecer su conexión con la comunidad de St. Louis, donde Charter Communications fue fundada en 1993. El acuerdo contempla la colocación estratégica de la marca Spectrum detrás del plato y en la pared del jardín izquierdo, asegurando visibilidad durante las transmisiones televisivas.

Charter Communications (NYSE:CHTR)는 Spectrum 브랜드로 운영되며, St. Louis Cardinals와 다년간 마케팅 파트너십을 체결하여 공식 통신 파트너가 되었습니다. 이 파트너십에는 Cardinals의 영어 및 스페인어 방송 광고 권리, 웹사이트 노출, 그리고 Busch Stadium의 눈에 띄는 경기장 간판이 포함됩니다.

미국 내 41개 주에서 3,100만 명 이상의 고객을 보유한 국내 1위 TV 제공업체인 Spectrum은 이 파트너십을 통해 1993년 Charter Communications가 처음 설립된 세인트루이스 지역사회와의 연결을 강화할 계획입니다. 계약에는 홈 플레이트 뒤와 좌익수 펜스 패드에 Spectrum 브랜드를 전략적으로 배치하여 TV 방송 중 가시성을 확보하는 내용이 포함되어 있습니다.

Charter Communications (NYSE:CHTR), opérant sous la marque Spectrum, a annoncé un partenariat marketing pluriannuel avec les St. Louis Cardinals, devenant leur Partenaire Officiel en Télécommunications. Le partenariat inclut des droits publicitaires sur les diffusions en anglais et en espagnol des Cardinals, une présence sur le site web et une signalisation visible au Busch Stadium.

Spectrum, le premier fournisseur de télévision du pays avec plus de 31 millions de clients dans 41 États, utilisera ce partenariat pour renforcer son lien avec la communauté de St. Louis, où Charter Communications a été fondée en 1993. L’accord prévoit le placement stratégique de la marque Spectrum derrière le marbre et sur la protection du champ gauche, assurant une bonne visibilité durant les retransmissions télévisées.

Charter Communications (NYSE:CHTR), tätig unter der Marke Spectrum, hat eine mehrjährige Marketingpartnerschaft mit den St. Louis Cardinals bekannt gegeben und ist deren offizieller Telekommunikationspartner geworden. Die Partnerschaft umfasst Werberechte bei den englischen und spanischen Übertragungen der Cardinals, Präsenz auf der Website sowie prominente Stadionbeschilderung im Busch Stadium.

Spectrum, der landesweit führende TV-Anbieter mit über 31 Millionen Kunden in 41 Bundesstaaten, wird diese Partnerschaft nutzen, um seine Verbindung zur Gemeinschaft von St. Louis zu stärken, wo Charter Communications 1993 gegründet wurde. Die Vereinbarung sieht eine strategische Platzierung der Spectrum-Marken hinter der Homeplate und an der linken Feldwand vor, um während der Fernsehübertragungen Sichtbarkeit zu gewährleisten.

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Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement

ST. LOUIS and STAMFORD, Conn., Aug. 4, 2025 /PRNewswire/ -- The St. Louis Cardinals and Spectrum, the connectivity brand of services offered by Charter Communications, today announced a multi-year marketing partnership that makes the connectivity company the Official Telecommunications Partner of the St. Louis Cardinals. Terms of the deal were not disclosed.

The new sponsorship agreement includes advertising rights on the Cardinals English and Spanish radio broadcasts, cardinals.com website and social media channels, along with the use of the team logo and sponsorship of the team's pitching changes at Busch Stadium. As part of the agreement, Spectrum also will have prominent signage inside the ballpark including visible displays on home television broadcasts behind home plate and on the outfield wall pad in left field.

"Like the Cardinals, Spectrum is part of daily life for many in St. Louis, and working with the team gives us another way to connect with the people who live and work here," said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. "As the St. Louis region's largest connectivity provider, we know what it takes to perform at the highest level. Sponsoring the Cardinals gives us a powerful platform to engage with fans, support the local economy and celebrate the passion that defines this community."

With more than 31 million customers across 41 states, Spectrum is the No.1 TV provider in the nation¹, with video packages geared towards sports fans and top streaming apps included at no extra cost. Spectrum's focus on providing seamless entertainment and connectivity products – including the fastest and most reliable internet² and the nation's fastest-growing mobile³ – complements the St. Louis Cardinals' goals on and off the field throughout the season.

"We are proud to welcome Spectrum as the club's Official Telecommunications Partner," said Joe Pfeiffer, Cardinals Vice President, Corporate Partnerships. "This partnership is a natural fit given Spectrum's deep ties to the St. Louis area and both organizations' shared passion for connecting fans and reaching them in dynamic new ways."

Charter Communications, Inc., which operates the Spectrum brand, was founded in St. Louis in 1993.

¹Based on earnings results of paid TV video providers with linear programming.
²Fastest Speeds claim based on Broadband Download Speed among the top 5 national providers in Opensignal USA: Fixed Broadband Experience Report – May 2025. Based on Opensignal independent analysis of mean download speed. © 2025 Opensignal Limited.
³Based on Q4 2024 subscriber data among top 4 carriers.

About Spectrum 
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states. Over an advanced communications network, supported by a 100% U.S.-based workforce, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. 

More information can be found at corporate.charter.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cardinals-and-spectrum-announce-marketing-partnership-302520793.html

SOURCE Charter Communications, Inc.

FAQ

What is the new partnership between Spectrum (NYSE:CHTR) and the St. Louis Cardinals?

Spectrum has become the Official Telecommunications Partner of the St. Louis Cardinals in a multi-year marketing partnership that includes advertising rights on broadcasts, website presence, and prominent stadium signage at Busch Stadium.

What advertising rights does Spectrum (CHTR) get in the Cardinals partnership?

Spectrum receives advertising rights on Cardinals' English and Spanish radio broadcasts, cardinals.com website, social media channels, team logo usage, sponsorship of pitching changes, and prominent stadium signage including displays behind home plate and left field wall pad.

How many customers does Spectrum (CHTR) currently serve?

Spectrum serves over 31 million customers across 41 states and is currently the #1 TV provider in the nation.

What is Spectrum's connection to St. Louis?

Charter Communications, which operates the Spectrum brand, was founded in St. Louis in 1993, making this partnership particularly significant for the company's local presence.
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