CARDINALS AND SPECTRUM ANNOUNCE MARKETING PARTNERSHIP

Rhea-AI Summary

Charter Communications (NYSE:CHTR), operating under the Spectrum brand, has announced a multi-year marketing partnership with the St. Louis Cardinals, becoming their Official Telecommunications Partner. The partnership includes advertising rights on Cardinals' English and Spanish broadcasts, website presence, and prominent stadium signage at Busch Stadium.

Spectrum, the nation's #1 TV provider with over 31 million customers across 41 states, will leverage this partnership to enhance its connection with the St. Louis community, where Charter Communications was originally founded in 1993. The agreement includes strategic placement of Spectrum branding behind home plate and on the left field wall pad, ensuring visibility during television broadcasts.

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement

ST. LOUIS and STAMFORD, Conn., Aug. 4, 2025 /PRNewswire/ -- The St. Louis Cardinals and Spectrum, the connectivity brand of services offered by Charter Communications, today announced a multi-year marketing partnership that makes the connectivity company the Official Telecommunications Partner of the St. Louis Cardinals. Terms of the deal were not disclosed.

The new sponsorship agreement includes advertising rights on the Cardinals English and Spanish radio broadcasts, cardinals.com website and social media channels, along with the use of the team logo and sponsorship of the team's pitching changes at Busch Stadium. As part of the agreement, Spectrum also will have prominent signage inside the ballpark including visible displays on home television broadcasts behind home plate and on the outfield wall pad in left field.

"Like the Cardinals, Spectrum is part of daily life for many in St. Louis, and working with the team gives us another way to connect with the people who live and work here," said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. "As the St. Louis region's largest connectivity provider, we know what it takes to perform at the highest level. Sponsoring the Cardinals gives us a powerful platform to engage with fans, support the local economy and celebrate the passion that defines this community."

With more than 31 million customers across 41 states, Spectrum is the No.1 TV provider in the nation¹, with video packages geared towards sports fans and top streaming apps included at no extra cost. Spectrum's focus on providing seamless entertainment and connectivity products – including the fastest and most reliable internet² and the nation's fastest-growing mobile³ – complements the St. Louis Cardinals' goals on and off the field throughout the season.

"We are proud to welcome Spectrum as the club's Official Telecommunications Partner," said Joe Pfeiffer, Cardinals Vice President, Corporate Partnerships. "This partnership is a natural fit given Spectrum's deep ties to the St. Louis area and both organizations' shared passion for connecting fans and reaching them in dynamic new ways."

Charter Communications, Inc., which operates the Spectrum brand, was founded in St. Louis in 1993.

¹Based on earnings results of paid TV video providers with linear programming.
²Fastest Speeds claim based on Broadband Download Speed among the top 5 national providers in Opensignal USA: Fixed Broadband Experience Report – May 2025. Based on Opensignal independent analysis of mean download speed. © 2025 Opensignal Limited.
³Based on Q4 2024 subscriber data among top 4 carriers.

About Spectrum 
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states. Over an advanced communications network, supported by a 100% U.S.-based workforce, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. 

More information can be found at corporate.charter.com. 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/cardinals-and-spectrum-announce-marketing-partnership-302520793.html

SOURCE Charter Communications, Inc.

FAQ

What is the new partnership between Spectrum (NYSE:CHTR) and the St. Louis Cardinals?

Spectrum has become the Official Telecommunications Partner of the St. Louis Cardinals in a multi-year marketing partnership that includes advertising rights on broadcasts, website presence, and prominent stadium signage at Busch Stadium.

What advertising rights does Spectrum (CHTR) get in the Cardinals partnership?

Spectrum receives advertising rights on Cardinals' English and Spanish radio broadcasts, cardinals.com website, social media channels, team logo usage, sponsorship of pitching changes, and prominent stadium signage including displays behind home plate and left field wall pad.

How many customers does Spectrum (CHTR) currently serve?

Spectrum serves over 31 million customers across 41 states and is currently the #1 TV provider in the nation.

What is Spectrum's connection to St. Louis?

Charter Communications, which operates the Spectrum brand, was founded in St. Louis in 1993, making this partnership particularly significant for the company's local presence.