SPECTRUM AND TEAMSNAP ANNOUNCE EXPANDED SPONSORSHIP TO TRIPLE INVESTMENT IN YOUTH SPORTS

Rhea-AI Summary

Spectrum, a major broadband provider, has announced a significant expansion of its partnership with TeamSnap, the leading youth sports management platform. The multi-year agreement will triple investment in community sports organizations, sponsoring over 720 youth leagues nationwide through 2027.

The collaboration, which began in fall 2023, currently supports 240 leagues annually across 30+ markets within Spectrum's 41-state footprint. The partnership has already reached 150,000 youth sports households through branded jerseys, field signage, and custom communications, focusing primarily on soccer, baseball, and softball.

A significant portion of Spectrum's support will directly benefit leagues and teams by reducing participation costs, providing player scholarships, and funding new equipment. The partnership also creates unique experiences connecting youth sports with professional athletics, including VIP stadium access and meet-and-greets with Major League players through Spectrum's partnerships with the LA Dodgers and Tampa Bay Rays.

Positive

• Triple investment in youth sports sponsorship through 2027
• Significant market reach across 30+ markets in 41 states
• 150,000 youth sports households already reached
• Direct financial support reducing participation costs
• Strategic expansion of community engagement initiatives

Negative

• None.

Connectivity Leader and #1 Youth Sports Platform Unite to Provide Essential Resources, Support and Memorable Experiences for Families Across the U.S.

STAMFORD, Conn., and CHICAGO, March 12, 2025 /PRNewswire/ -- Spectrum, one of the nation's largest broadband connectivity providers, today announced a landmark, multi-year agreement to triple its investment in community sports organizations nationwide by partnering with TeamSnap, the #1 youth sports management platform with 25 million users. Building on the success of a pilot program with TeamSnap, Spectrum will sponsor more than 720 youth sports leagues across the country through 2027, making this collaboration one of the most significant youth sports partnerships in the United States.

"Teaming up with TeamSnap is truly a home run for Spectrum because so many of the families we serve, and our employees who are their neighbors, have children who play in local sports leagues," said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. "Our support of TeamSnap will provide essential resources, funding and memorable experiences to inspire young athletes across the nation, foster a lifelong love for their sport and create opportunities that extend beyond the field."

The partnership between TeamSnap and Spectrum began in the fall of 2023 and now supports 240 leagues annually across more than 30 markets within Spectrum's 41-state footprint. Leveraging TeamSnap's unique ability to impact youth sport communities, Spectrum has reached more than 150,000 youth sports households through branded jerseys, field signage and custom communications. Soccer, baseball and softball emerged as key focus areas, underscoring Spectrum's alignment with some of the most widely played youth sports on the TeamSnap platform, as well as across the United States.

"TeamSnap's partnership with Spectrum is about more than just sponsorships; it's about creating opportunities and experiences that resonate with families," said Nicole McCormack, Senior Vice President and General Manager of Brand Solutions at TeamSnap. "As the only platform that connects brands with youth sports communities at scale, TeamSnap helps Spectrum deliver on its commitment to local communities, one practice, one game, one team at a time."

Spectrum's Support Provides Scholarships and Equipment, Reduces Player Costs
Spectrum's expanded three-year partnership with TeamSnap will provide sponsorships to more than 720 local youth leagues by 2027, with a significant portion of Spectrum's support going directly back to the leagues and teams. Utilizing TeamSnap's corporate sponsorships in this way helps reduce the cost of participation, provides scholarships for players in need and delivers new equipment to improve the experience for young athletes.

"Spectrum's sponsorship of Elmjack Little League helped fund upgrades to our facilities and equipment, enhancing the overall experience for players and fans alike," said Milo Kaminsky, Board Member of Elmjack Little League in Queens, N.Y. "Their support helped create a more welcoming and enjoyable environment for everyone who comes out to enjoy the games."

Among the Spectrum markets where sponsorships are planned for this spring are Albany, Austin, Birmingham, Charlotte, Cheyenne, Cleveland, Dallas-Fort Worth, Green Bay-Appleton, Lexington, New York, Orlando, Portland, Saint Louis and Syracuse. Additionally, Spectrum and TeamSnap are partnering to sponsor soccer and Little League teams impacting nearly 2,000 youths in the Asheville, N.C. and Greenville, S.C. areas hit hard by last fall's hurricanes, as well as in Los Angeles, where the community is rebuilding from recent wildfires.

Connecting Community Sports to the Big Leagues
In addition to supporting local leagues, Spectrum has deepened its impact by connecting community sports with professional athletics. In 2024, tapping into Spectrum's partnerships with the Los Angeles Dodgers and Tampa Bay Rays, Spectrum and TeamSnap created exclusive game-day experiences for youth players and their families, including VIP stadium access and on-field meet-and-greets with Major League players. These events celebrated the achievements of local leagues and showcased Spectrum's support of communities where its customers and employees live and work.

More information on reaching youth sports communities is available at TeamSnap for Brands.

About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to nearly 57 million homes and businesses in 41 states. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet^®, TV, Mobile and Voice. 

More information can be found at corporate.charter.com.

About TeamSnap
TeamSnap is home to the largest online community for youth sports. It is consistently rated the No. 1 sports management platform by its loyal audience of more than 25 million youth sports coaches, administrators, players, and parents and over 19,000 sports organizations—across more than 100 different types of sports and activities. The leading sports-tech company offers consumer brands innovative new ways to connect with passionate youth sports audiences from across the globe. It is currently in high-growth mode, expanding its footprint toward becoming THE platform and marketplace for all things youth sports.

For more information, visit the TeamSnap website, and follow the company on Instagram, LinkedIn and Twitter.

 

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SOURCE Charter Communications, Inc.

FAQ

How many youth leagues will Spectrum sponsor through its TeamSnap partnership by 2027?

Spectrum will sponsor more than 720 youth sports leagues nationwide through 2027.

What direct benefits do leagues receive from Spectrum's TeamSnap sponsorship?

Leagues receive funding for reduced participation costs, player scholarships, equipment upgrades, and facility improvements.

How many youth sports households has the Spectrum-TeamSnap partnership reached so far?

The partnership has reached more than 150,000 youth sports households through branded jerseys, field signage, and custom communications.

Which major sports are the primary focus of the Spectrum-TeamSnap partnership?

The partnership primarily focuses on soccer, baseball, and softball leagues.

What special experiences does the partnership offer to youth athletes?

Youth athletes can access VIP stadium experiences and on-field meet-and-greets with Major League players through Spectrum's partnerships with the LA Dodgers and Tampa Bay Rays.