SPECTRUM REACH ACQUIRES SHOWSEEKER
Rhea-AI Summary
Charter Communications' (NASDAQ:CHTR) advertising division, Spectrum Reach, has completed the acquisition of ShowSeeker, a leading cloud-based order management system provider. The strategic acquisition aims to revolutionize media buying processes by integrating ShowSeeker's planning and proposal tools with Spectrum Reach's operational automation suite.
The combined solution will streamline advertising workflows through Spectrum's Innovar automation suite, offering comprehensive campaign management across linear, streaming, and CTV inventory. ShowSeeker's founder and CEO, Dave Hardy, will join Spectrum Reach as Vice President and General Manager to support the integration and continued innovation in AdTech solutions.
Positive
- Integration of ShowSeeker's cloud-based technology enhances Spectrum's advertising solutions portfolio
- Acquisition streamlines media planning and buying workflow for advertisers of all sizes
- Expansion of operational automation capabilities across linear, streaming, and CTV inventory
- Addition of ShowSeeker's leadership expertise to strengthen Spectrum's AdTech capabilities
Negative
- Potential integration challenges between existing systems and ShowSeeker's platform
- Financial terms of acquisition not disclosed, impact on balance sheet unknown
News Market Reaction 1 Alert
On the day this news was published, CHTR declined 1.49%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Deal Will Transform Media Buying for
Key Takeaways:
- Integration streamlines media buying for advertisers, enhancing efficiency and value.
- Acquisition expands Spectrum's advertising solutions for businesses of all sizes.
- ShowSeeker's leadership expertise advances Spectrum Reach's transformative goals.
Since its founding in 2003, ShowSeeker has become known industrywide for its robust and scalable cloud-based campaign management systems, which have transformed how advertisers execute orders and campaigns. Spectrum Reach's acquisition of ShowSeeker will enable it to offer even more comprehensive, flexible and efficient advertising solutions for its clients of all sizes, from small local businesses to national brands.
This strategic acquisition will result in a comprehensive, end-to-end media intelligence solution combining ShowSeeker's cutting-edge planning, order and proposal tools with Spectrum Reach's operational automation suite. It will include Spectrum Reach's Innovar operational automation suite to simplify media planning workflows, automate ad operations and maximize campaign value and efficiency. It also will provide a media buying workflow that includes research, proposal and campaign negotiation and approval processes, automated ad trafficking, creative rotation, media delivery and inventory optimization across all media types, including linear, streaming and other CTV inventory.
"Bringing the ShowSeeker team's extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients," said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach. "In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time."
"We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker's capability to deliver innovative AdTech solutions to all of our current and future customers," said Dave Hardy, ShowSeeker's founder and CEO who will join Spectrum Reach as Vice President and General Manager. "Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers."
More information about Spectrum Reach is available at www.spectrumreach.com
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a
About ShowSeeker
ShowSeeker streamlines the ad sales, buying and planning process for video service providers with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. ShowSeeker's robust AdTech tools help optimize and better monetize ad sales by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, all to ultimately drive better ROI for buyers and sellers alike.
Since its founding in 2003, ShowSeeker has become a leading provider of ad sales management, planning and workflow solutions for the cable TV industry. In today's fragmented TV landscape, operators have come to rely on the incremental revenue generated by the ShowSeeker platform. Additional information about ShowSeeker can be found at showseeker.com.
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SOURCE Charter Communications, Inc.
FAQ
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