SPECTRUM REACH ANNOUNCES 5TH ANNIVERSARY OF PAY IT FORWARD INITIATIVE INVESTING IN SMALL BUSINESSES
Rhea-AI Summary
Spectrum Reach, Charter Communications' advertising arm, marks the 5th anniversary of its Pay It Forward initiative with a significant commitment to small business support. The 2025 program will invest $3.8 million in free TV advertising for 255 eligible small businesses, contributing to a total investment of over $50 million over five years.
Selected entrepreneurs will receive advertising packages valued up to $15,000, including TV campaigns, custom commercials, marketing consultation, and educational resources. Since 2021, the program has supported over 2,250 small businesses across 40 markets, with more than half of first-time TV advertisers continuing television advertising after their initial free campaign.
Success stories include Margaret's Place Adult Recreation and Wellness Center, which saw a 35% increase in adult participants, and DA SPOT NYC, reporting a 91% increase in sales. The program partners with Vera Jean Media for social media support and World Wide Technology for additional resources and networking opportunities.
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2025 Program Will Provide
"Helping small businesses connect with their customers is at the heart of what we do," said Michael Guth, Senior Vice President of Marketing for Spectrum Reach. "As we launch the fifth year of Pay It Forward, we are as dedicated as ever to providing even more local entrepreneurs with the resources and support they need to succeed. By investing in their growth, we are not only helping small businesses flourish but also making the communities they support stronger."
Each local entrepreneur selected to participate in Pay It Forward will receive a free advertising campaign worth up to
Pay It Forward by the Numbers
Since launching Pay It Forward in 2021, Spectrum Reach has invested over
"Our Pay It Forward grant played a key role in helping us get more senior and disabled adults out of the house and back to living life," said Patricia McCreary, Founder and CEO of Margaret's Place Adult Recreation and Wellness Center, an adult day care and recreation facility in
Michelle Cadore, owner of DA SPOT NYC, a boutique and creative hub that provides space for designers and small businesses, said her Pay It Forward ad campaign had a tangible impact on boosting DA SPOT NYC's brand recognition in
"Through Pay It Forward, Spectrum Reach gave us an incredible platform to expand our audience with a heavily concentrated seven-week TV advertising campaign during the holiday season – our most crucial time of year," Cadore said. "The commercial aired across major networks, significantly increasing our visibility and credibility. As a result, we saw a
Pay It Forward Partners Expand Program's Success
One of Spectrum Reach's partners contributing to Pay It Forward's success nationally is Vera Jean Media, a social media company focused on empowering brands to amplify their digital presence with creative, strategic storytelling. Last year, Vera Jean Media helped Pay It Forward participants expand their social media presence.
"Vera Jean Media is proud to partner with Spectrum Reach's Pay It Forward program, an initiative that has provided invaluable support to small businesses looking to scale," said Jourdan Guyton, founder, and CEO of Vera Jean Media. "Throughout our partnership, we've seen firsthand how access to strategic marketing and business resources can be a game-changer for entrepreneurs. This year, we're excited to expand our impact by helping even more businesses share their stories, reach new audiences, and increase their revenue as they take the next step in their growth journey."
Another partner is World Wide Technology, a
"Our collaboration with Spectrum Reach highlights our investments in the communities we serve and brings to life our core values," said Javon Coleman, Diverse Services Leader at WWT. "The Pay it Forward initiative directly aligns with our organization's commitment to supporting these communities."
How to Apply for Pay It Forward
To apply for the 2025 Pay It Forward program, businesses must be legally registered to operate within a designated market area served by Spectrum Reach. Applications are accepted on a rolling basis throughout the year. More information is available at 2025 Pay It Forward.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
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SOURCE Charter Communications, Inc.