SPECTRUM REACH'S EXPANDED DATA CAPABILITIES HELP LOCAL BUSINESSES UNLOCK ENHANCED ADVERTISING OPPORTUNITIES
Charter Communications (NYSE:CHTR) has enhanced its Spectrum Reach advertising division's Customer Data Match capability, enabling small businesses to leverage their customer data for targeted video advertising campaigns. Southside Market & Barbeque, a Texas-based BBQ chain, successfully used this feature to expand its e-commerce business, achieving double-digit increases in orders, returning customers, and sales revenue.
The enhanced feature has delivered over 800 successful local campaigns with a 90% match rate for home addresses, significantly outperforming the industry benchmark of 50-70%. Spectrum Reach's solution integrates with other tools like the Audience Reach Optimizer planning tool and AI-powered ad creation through Waymark partnership.
Charter Communications (NYSE:CHTR) ha potenziato la capacità di Customer Data Match della sua divisione pubblicitaria Spectrum Reach, permettendo alle piccole imprese di utilizzare i dati dei propri clienti per campagne pubblicitarie video mirate. Southside Market & Barbeque, una catena texana di BBQ, ha sfruttato con successo questa funzionalità per espandere il proprio business e-commerce, ottenendo incrementi a doppia cifra negli ordini, nei clienti abituali e nel fatturato.
La funzione migliorata ha realizzato oltre 800 campagne locali di successo con un tasso di corrispondenza del 90% per gli indirizzi di casa, superando nettamente il benchmark del settore che si attesta tra il 50% e il 70%. La soluzione di Spectrum Reach si integra con altri strumenti come l'Audience Reach Optimizer per la pianificazione e la creazione di annunci supportata da intelligenza artificiale grazie alla partnership con Waymark.
Charter Communications (NYSE:CHTR) ha mejorado la capacidad de Customer Data Match de su división publicitaria Spectrum Reach, permitiendo a las pequeñas empresas aprovechar los datos de sus clientes para campañas publicitarias de video dirigidas. Southside Market & Barbeque, una cadena de BBQ con sede en Texas, utilizó con éxito esta función para expandir su negocio de comercio electrónico, logrando incrementos de dos dígitos en pedidos, clientes recurrentes e ingresos por ventas.
La función mejorada ha generado más de 800 campañas locales exitosas con una tasa de coincidencia del 90% para direcciones domiciliarias, superando significativamente el referente de la industria que oscila entre el 50% y 70%. La solución de Spectrum Reach se integra con otras herramientas como la herramienta de planificación Audience Reach Optimizer y la creación de anuncios impulsada por IA a través de la asociación con Waymark.
Charter Communications (NYSE:CHTR)는 Spectrum Reach 광고 부문의 고객 데이터 매칭 기능을 강화하여 중소기업이 고객 데이터를 활용해 타겟 비디오 광고 캠페인을 진행할 수 있도록 했습니다. 텍사스 기반 바비큐 체인인 Southside Market & Barbeque는 이 기능을 성공적으로 활용해 전자상거래 사업을 확장했으며, 주문 수, 재구매 고객, 매출에서 두 자릿수 증가를 달성했습니다.
강화된 기능은 800건 이상의 성공적인 지역 캠페인을 수행했으며, 가정 주소에 대해 90% 일치율을 기록해 업계 기준인 50~70%를 크게 상회했습니다. Spectrum Reach의 솔루션은 Audience Reach Optimizer 기획 도구 및 Waymark와의 파트너십을 통한 AI 기반 광고 제작 도구와 통합됩니다.
Charter Communications (NYSE:CHTR) a amélioré la capacité de Customer Data Match de sa division publicitaire Spectrum Reach, permettant aux petites entreprises d’exploiter les données de leurs clients pour des campagnes publicitaires vidéo ciblées. Southside Market & Barbeque, une chaîne de BBQ basée au Texas, a utilisé cette fonctionnalité avec succès pour développer son activité e-commerce, enregistrant des augmentations à deux chiffres des commandes, des clients fidèles et du chiffre d’affaires.
La fonctionnalité améliorée a permis de réaliser plus de 800 campagnes locales réussies avec un taux de correspondance de 90% pour les adresses domiciliaires, surpassant largement la référence du secteur située entre 50 et 70%. La solution de Spectrum Reach s’intègre à d’autres outils comme l’outil de planification Audience Reach Optimizer et la création d’annonces assistée par IA grâce au partenariat avec Waymark.
Charter Communications (NYSE:CHTR) hat die Customer Data Match-Funktion seiner Werbesparte Spectrum Reach verbessert, sodass kleine Unternehmen ihre Kundendaten für gezielte Video-Werbekampagnen nutzen können. Southside Market & Barbeque, eine BBQ-Kette aus Texas, setzte diese Funktion erfolgreich ein, um sein E-Commerce-Geschäft auszubauen und erzielte zweistellige Zuwächse bei Bestellungen, wiederkehrenden Kunden und Umsatz.
Die verbesserte Funktion ermöglichte über 800 erfolgreiche lokale Kampagnen mit einer 90%igen Übereinstimmungsrate bei Wohnadressen, was den Branchenstandard von 50-70% deutlich übertrifft. Die Lösung von Spectrum Reach integriert sich mit weiteren Tools wie dem Audience Reach Optimizer zur Planung und KI-gestützter Anzeigenerstellung durch die Partnerschaft mit Waymark.
- Customer Data Match feature achieved 90% match rate, significantly above industry benchmark of 50-70%
- Successfully delivered over 800 local advertising campaigns
- Case study shows double-digit increases in orders, returning customers, and sales revenue
- Enhanced capability allows smaller businesses with limited customer data to access advanced targeting
- None.
In this instance, Southside's assets were their own lists of thousands of current and potential customers across their market area. Southside used Spectrum Reach's Customer Data Match capability, which allows small businesses to use their own customer data to reach existing customers and find new, similar customers. The feature was recently enhanced to enable local businesses – even those with lesser amounts of customer data like Southside – to benefit from Spectrum Reach's privacy-focused advanced audience finding capabilities and effectively serve ads to audiences across different devices and platforms.
"As Southside Market & Barbeque continues to grow its e-commerce business, we needed to expand our reach to get in front of potential customers both inside and outside of our service area," said Kelly McLouth Staha, Marketing Director at the
Since its initial rollout over the past year, Spectrum Reach's Customer Data Match feature has delivered over 800 successful local campaigns like Southside's, using smaller data sets to reach current and prospective customers. Small businesses that have used Customer Data Match saw a 90 percent match rate for home addresses, meaning nine of 10 addresses from Southside's customer list could be matched to real users online – significantly higher than the industry benchmark of 50 percent to 70 percent.
"Spectrum Reach wants businesses of all sizes to be able to deliver ads with both ease and accuracy," said Jason Brown, Executive Vice President, Spectrum Reach. "With our advanced targeting ability coupled with the Customer Data Match capability, we can make it easier for local advertisers to use their own data to find their most valuable customers and ultimately drive more traffic to their business, whether it's a furniture store, a large group of auto franchises with multiple dealerships or a chain of barbeque restaurants like Southside."
Customer Data Match is another example of how Spectrum Reach is making TV advertising more accessible to small and medium-sized businesses throughout its service area. Spectrum advertisers benefit from solutions like the Audience Reach Optimizer (ARO) planning tool, which identifies new opportunities for multiscreen engagement across traditional TV and streaming platforms, and the ability to create quick and easy AI-powered ads through Spectrum Reach's partnership with Waymark. By combining these resources with Spectrum Reach's premium streaming and traditional TV inventory data, advertisers can deliver effective advertising at scale.
More information about Spectrum Reach and Customer Data Match is available at https://www.spectrumreach.com/.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a
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SOURCE Charter Communications, Inc.
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