Cigna Evolves Brands to Reflect Growing Portfolio

Rhea-AI Summary

The Cigna Group, previously known as Cigna Corporation (NYSE: CI), unveils three distinct brands: Cigna Healthcare, a health benefits provider; Evernorth Health Services, offering pharmacy and care solutions; and The Cigna Group as the global health company itself. This branding evolution reflects its extensive portfolio and commitment to enhancing health across more than 30 countries. With over 70,000 employees and 190 million customer relationships, this shift marks a significant milestone in the company's 230-year history, aiming to better serve its customers and clients.

Positive

• Launch of three distinct brands reflects the company's comprehensive service offering.
• Over 70,000 employees and operations in more than 30 countries indicate strong market presence.
• The rebranding signals a strategic evolution to enhance customer engagement.

Negative

• None.

• Company unveils three distinct brands: The Cigna Group, the global health company; Cigna Healthcare, the health benefits provider; and Evernorth Health Services, the pharmacy, care and benefits solutions provider.

BLOOMFIELD, Conn., Feb. 13, 2023 /PRNewswire/ -- Cigna Corporation is evolving the company's brands to reflect its growing portfolio of businesses and best serve its customers and clients.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9002353-cigna-evolves-brands-to-reflect-growing-portfolio-the-cigna-group/