Cigna Evolves Brands to Reflect Growing Portfolio

Rhea-AI Summary

The Cigna Group, previously known as Cigna Corporation (NYSE: CI), unveils three distinct brands: Cigna Healthcare, a health benefits provider; Evernorth Health Services, offering pharmacy and care solutions; and The Cigna Group as the global health company itself. This branding evolution reflects its extensive portfolio and commitment to enhancing health across more than 30 countries. With over 70,000 employees and 190 million customer relationships, this shift marks a significant milestone in the company's 230-year history, aiming to better serve its customers and clients.

Positive

• Launch of three distinct brands reflects the company's comprehensive service offering.
• Over 70,000 employees and operations in more than 30 countries indicate strong market presence.
• The rebranding signals a strategic evolution to enhance customer engagement.

Negative

• None.

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• Company unveils three distinct brands: The Cigna Group, the global health company; Cigna Healthcare, the health benefits provider; and Evernorth Health Services, the pharmacy, care and benefits solutions provider.

BLOOMFIELD, Conn., Feb. 13, 2023 /PRNewswire/ -- Cigna Corporation is evolving the company's brands to reflect its growing portfolio of businesses and best serve its customers and clients.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9002353-cigna-evolves-brands-to-reflect-growing-portfolio-the-cigna-group/

The new holding company name is The Cigna Group (NYSE: CI). The Cigna Group is a global health company committed to improving health and vitality. The company and its businesses employ more than 70,000 people and maintain sales capabilities in more than 30 countries and jurisdictions. This brand evolution marks an important milestone in the company's 230 year history, as it continues to grow, strengthen and expand to serve more people around the world.

"Over the last several years, we've built a diverse portfolio of leading capabilities to serve more people across our businesses," said Lou Aversano, The Cigna Group's chief brand and marketing officer. "Now, we are evolving our brand architecture to reflect how we are serving the breadth of our relationships today and into the future."

Cigna Healthcare is the health benefits provider of The Cigna Group, serving customers and clients through its U.S. Commercial, U.S. Government and International Health businesses. Cigna Healthcare is an advocate for better health through every stage of life, guiding customers through the health care system and empowering them with the information and insight they need to make the best choices for improving their health and vitality.

Evernorth Health Services partners across the health care system to serve customers and clients, including health plans, employers, government entities and others. Evernorth Health Services creates pharmacy, care and benefits solutions to improve health and increase vitality. Its capabilities are powered by Express Scripts, Express Scripts Pharmacy, Accredo, eviCore, MDLIVE and myMatrixx along with holistic Evernorth platforms and solutions that move people and organizations forward.

The Cigna Group, Cigna Healthcare and Evernorth Health Services will update branding in customer, client, health care provider and public communications over time.

About The Cigna Group 

The Cigna Group (NYSE:CI) is a global health company committed to creating a better future built on the vitality of every individual and every community. We relentlessly challenge ourselves to partner and innovate solutions for better health. The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services or its subsidiaries. The Cigna Group maintains sales capabilities in more than 30 countries and jurisdictions, and has more than 190 million customer relationships around the world. Learn more at thecignagroup.com. 

Media Contact  
Justine Sessions  
860.810.6523  
media@thecignagroup.com 

 

 

View original content:https://www.prnewswire.com/news-releases/cigna-evolves-brands-to-reflect-growing-portfolio-301744529.html

SOURCE The Cigna Group

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the new brands introduced by Cigna in 2023?

Cigna introduced three brands: The Cigna Group, Cigna Healthcare, and Evernorth Health Services.

What is the significance of Cigna's rebranding effort?

The rebranding reflects Cigna's diverse portfolio and aims to enhance service delivery to its customers and clients.

When did Cigna announce its brand evolution?

Cigna announced its brand evolution on February 13, 2023.

How many employees does The Cigna Group have?

The Cigna Group employs over 70,000 people worldwide.

What stock symbol represents The Cigna Group?

The Cigna Group is represented by the stock symbol CI on the NYSE.