Sinch Accelerates Adoption of Rich Communication Services (RCS) Business Messaging with RCS Upscale

Rhea-AI Summary

Sinch (XSTO: SINCH) is accelerating the adoption of Rich Communication Services (RCS) with its RCS Upscale solution. The company offers secure, branded, and interactive messaging solutions through APIs, SaaS tools, and enablement services. Sinch's RCS Upscale allows businesses to transition from SMS to RCS without additional costs or integration changes. The company sends millions of RCS business messages monthly, serving brands across various industries and regions.

The release of iOS 18, introducing RCS support in select markets, marks a pivotal moment for RCS growth. Sinch's global super network, direct operator connections, and partnership with Google position it as a leader in the RCS space. The company's solutions have shown high delivery and engagement rates for valuable use cases across the customer journey.

Positive

• Sinch sends millions of RCS business messages monthly, indicating strong adoption
• RCS Upscale solution allows businesses to transition from SMS to RCS without additional costs
• iOS 18 release with RCS support in select markets is expected to accelerate RCS adoption
• Sinch's solutions have shown high delivery and engagement rates for valuable use cases
• Strong partnerships with Google and direct operator connections position Sinch as a leader in RCS

Negative

• None.

Leading the Evolution of Customer Engagement with Secure, Interactive, and Branded Messaging Across Devices & Platforms

ATLANTA and STOCKHOLM, Sept. 16, 2024 /PRNewswire/ -- Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, is accelerating the adoption of Rich Communication Services (RCS.)   Sinch has consistently delivered secure, branded, and interactive messaging solutions, offering flexible options that include messaging APIs, SaaS tools, and messaging enablement services. These solutions empower both brands and carriers to embrace RCS and transform customer interactions.

With Sinch's RCS Upscale solution, businesses can seamlessly transition from SMS to RCS without additional costs or integration changes.  For markets where RCS is not fully supported, Sinch's SMS fallback ensures continued messaging reach.  Customers using Sinch's RCS solutions have seen unparalleled delivery and engagement rates on high-value use cases across the customer journey, making RCS an ideal choice for businesses looking to transform customer experiences.

Sinch sends millions of RCS business messages each month, helping brands like EasyPark and Micromania-Zing in EMEA, delivery companies in the North America, and banks across Latin America and India.  Sinch's solutions are helping these organizations leverage RCS to improve their messaging capabilities, driving better customer engagement and satisfaction.

The release of iOS 18, which introduces RCS support in select markets, marks a

pivotal moment for the growth of RCS.  This development brings a more united and seamless messaging experience between Apple and Android devices for consumers, paving the way for RCS Business Messaging (RBM) adoption.  With Apple's commitment to supporting the RCS Universal 2.4, which includes RBM, the stage is set for broader adoption, providing businesses with a powerful new tool to engage customers through rich, interactive experiences directly in their mobile inbox across a wider range of devices.

Sinch's innovations in RCS are further evidenced by tools like the Omnichannel Connector on Salesforce AppExchange, which enables Salesforce Marketing Cloud customers to create dynamic, interactive campaigns.

Backed by Sinch's global super network, strong direct operator connections, and a preferred partnership with Google, the company leads the RCS space and is fully prepared for widespread RCS rollout. Sinch's APIs, SaaS tools, and carrier enablement services empower both businesses and carriers to create personalized, interactive RCS

experiences, driving significant improvements in customer engagement across industries.

"Sinch RCS products and solutions help businesses quickly upgrade to RCS, whether they're looking to upscale from SMS or enable richer, more interactive and conversational experiences for their customers," said Lodema Steinbach, VP of Product & Carrier Relations, North America at Sinch. "With a broad range of offerings and expertise across customer segments, Sinch provides the flexibility businesses need to enhance customer engagement in a secure, trusted environment."

"As RCS adoption accelerates, we are proud to lead this technological shift," Steinbach added. "Sinch's API-first platform and SaaS solutions make it easy for brands to adopt RCS and drive results, whether through simple transactional messaging or richer, more interactive customer engagements. Our deep relationships with mobile operators and in-house expertise position us to support businesses throughout their RCS journey."

To learn more about implementing RCS and how it can transform customer engagement, download Sinch's comprehensive guide on building a business case for RCS or contact our team for personalized support.

CONTACT: 
For further information please contact:
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1.206.914.6175

This information was brought to you by Cision http://news.cision.com

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SOURCE Sinch AB

FAQ

What is Sinch's RCS Upscale solution?

Sinch's RCS Upscale is a solution that allows businesses to seamlessly transition from SMS to RCS messaging without additional costs or integration changes. It includes SMS fallback for markets where RCS is not fully supported.

How does the release of iOS 18 impact RCS adoption?

The release of iOS 18, which introduces RCS support in select markets, marks a pivotal moment for RCS growth. It brings a more unified messaging experience between Apple and Android devices, paving the way for broader RCS Business Messaging adoption.

What industries are using Sinch's RCS solutions?

Sinch's RCS solutions are being used by various industries, including brands like EasyPark and Micromania-Zing in EMEA, delivery companies in North America, and banks across Latin America and India.

How does Sinch support businesses in implementing RCS?

Sinch supports businesses in implementing RCS through its API-first platform, SaaS solutions, and personalized support. They offer a comprehensive guide on building a business case for RCS and have a team available for personalized assistance.