Royal Purple Unveils New Three-Tier Performance Motor Oil Lineup at AAPEX 2026

Royal Purple (CLMT) will unveil its three-tier passenger car motor oil lineup at AAPEX on November 3, 2026.

Rhea-AI Summary

Royal Purple (CLMT) will unveil its three-tier passenger car motor oil lineup at AAPEX on November 3, 2026. The lineup consolidates legacy products into High Performance, Ultimate High Performance and Extreme Performance Racing, covering daily driving through track use. Retail availability and distribution through partners are scheduled to begin in January 2027.

Key Figures

Product tiers: 3 tiers Retail availability: January 2027

Product tiers

3 tiers

Performance Line lineup

Retail availability

January 2027

Beginning of retail and distribution availability

Key Terms

zddp

1 terms

zddp technical

"with elevated levels of ZDDP to protect engines"

ZDDP (zinc dialkyldithiophosphate) is a class of organophosphorus compounds used as anti-wear and antioxidant additives in engine oils and other lubricants. Under high heat and pressure it reacts with metal surfaces to form a thin protective phosphate film that reduces wear and prevents oxidation; chemically it supplies zinc, phosphorus and sulfur to the lubricant. A practical limitation is that the phosphorus and zinc content can harm catalytic converters and emissions-control systems, which is why modern lubricant specifications often limit ZDDP levels.

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High Performance, new Ultimate High Performance, and Extreme Performance Racing give drivers a clear path from daily driving to the track, with the lineup arriving at retail beginning January 2027.

LAS VEGAS, Nov. 2, 2026 /PRNewswire/ -- Royal Purple®, the synthetic lubricant brand recognized by its signature purple oil, tomorrow announces a reimagined passenger car motor oil lineup, which it will unveil when AAPEX 2026 opens Tuesday morning. The new three-tier Performance Line — High Performance, Ultimate High Performance, and Extreme Performance Racing — consolidates a range of legacy products with three clearly defined choices, each matched to specific vehicle demands.

"The new lineup brings our passenger car motor oils together into three focused tiers, making it easier than ever for customers to find the right fit," said Royal Purple Jonathan Vilardo, Product Management Director. "Beyond streamlining the selection process, the new line delivers a true upgrade in performance, bringing our highest level of synthetic engineering directly to everyday drivers."

Three Tiers, One Clear Choice

High Performance — The everyday upgrade for daily drivers, commuters, and family vehicles. Designed to prevent deposits and sludge, preserve engine performance, and protect against wear, High Performance carries forward the trusted formulation customers rely on today with a new name and look.

Ultimate High Performance— Engineered for global compatibility across new and high-mileage gasoline and light-duty diesel vehicles, Ultimate High Performance is the upgrade for drivers who want more from every mile. Formulated with the brand's proprietary Synerlec® additive technology, a revolutionary advancement designed to meet the needs of modern engines and emissions systems, Ultimate High Performance removes engine sludge and deposits, reduces engine wear, and provides long-term engine protection.

Extreme Performance Racing — Built for the track. Extreme Performance Racing pairs the reformulated proprietary Synerlec® additive technology with elevated levels of ZDDP to protect engines in the most punishing conditions. It is the top-tier choice for competition and high-stress engine builds.

See the Line at AAPEX 2026

Attendees can see all three tiers in person at the Royal Purple booth, V3861, at the Venetian Expo and AAPEX Forum, Nov. 3-5, 2026. The Royal Purple team will walk retailers, distributors, installers, and media through the new lineup, packaging, and January retail rollout.

"AAPEX is where the aftermarket comes together, so it's the right place to introduce the next chapter of Royal Purple® motor oil portfolio," said Lesley Reed, Senior Sales Director Consumer Sales "Drivers today want better performance, but they also want to feel confident they're choosing the right oil. Three clear tiers take the guesswork out of it and make it easier than ever to Choose Purple."

Media interviews and product briefings are available at the show by appointment. To schedule, contact Ed Walsh, RP Agency | 318.465.0138 | ewalsh@rpagency.com.

Availability
The Royal Purple Performance Line will be available at retail and through distribution partners beginning January 2027.

For more information, visit  www.royalpurple.com/aapex2026/ 

Media kit: Royal Purple Media Kit

About Royal Purple®
Royal Purple® is a leader in high-performance synthetic lubricants trusted by customers who want the best for their vehicles. From professional technicians to automotive enthusiasts and racers, Royal Purple is relied on for advanced lubrication and engine protection. Manufactured by Calumet Branded Products, LLC in Porter, Texas, Royal Purple has delivered premium synthetic oil solutions since 1986. Its proprietary Synerlec® additive technology enhances oil film strength, delivering superior protection, improved efficiency, and extended drain intervals. From racing and powersports to commercial trucking, fleets, and passenger vehicles, Royal Purple products are designed to optimize performance and protect critical engine components. Royal Purple continues to set the standard in lubrication performance and innovation. Calumet Branded Products is a wholly owned subsidiary of Calumet, Inc. (NASDAQ: CLMT). To learn more, visit royalpurple.com.

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SOURCE Calumet, Inc.