CALLOWAY'S AND CORNELIUS NURSERY INTRODUCE FIRST-EVER BIOLUMINESCENT FLOWER

Rhea-AI Summary

Calloway's Nursery (CLWY) and Cornelius Nursery are launching the first-ever glow-in-the-dark plant, the Firefly Petunia, available in stores on March 14, 2025, priced at $39.99. The innovative plant appears as a white petunia during daylight and emits a natural glow at night from its living energy.

The company will host a special after-hours event on March 15, 2025, from 6-8 p.m. across all 29 locations in Dallas-Fort Worth, Cedar Park, Houston, and Galveston. The event will feature illuminating displays, expert care tips from Texas Certified Nursery Professionals, and exclusive merchandise.

The Firefly Petunia requires specific care conditions, including 6-8 hours of bright sunlight daily and regular fertilization to maintain its bioluminescent properties.

Positive

• First-to-market advantage with innovative bioluminescent plant product
• Premium pricing at $39.99 per plant indicates strong margin potential
• Extensive retail presence across 29 locations in Texas

Negative

• High maintenance product requiring specific care conditions
• geographical market presence only in Texas

Unique after-hours event will celebrate the Firefly Petunia at all locations March 15

NORTH RICHLAND HILLS, Texas, March 11, 2025 /PRNewswire/ -- Calloway's Nursery and Cornelius Nursery, the leading destinations for top-quality plants in Dallas-Fort Worth, Cedar Park, Houston and Galveston, is launching the first glow-in-the-dark plant, the Firefly Petunia, which will be available in stores on Friday March 14.

Gardeners will have the chance to be among the first to experience its glow at a special event at all locations on March 15 from 6-8 p.m. Priced at $39.99, the Firefly Petunia from Light Bio is a stunning white petunia by day. At night, it radiates an ethereal glow, produced from its living energy as it grows and blossoms.

"Our team thrives on making gardening a fun, rewarding experience, and in my 38 years with Calloway's, I've never seen a plant as thrilling as the Firefly Petunia. It is truly remarkable and flourishes indoors by a sunny window here in Texas," says Marce Ward, CEO of Calloway's Nursery. "It adds a unique touch to any space, and you'll love showing it off to friends and family."

During the after-hours event on March 15, attendees will have the chance to:

• Watch the Firefly Petunia's glow come to life through a bright, illuminating display
  
  
• Receive expert care tips from Calloway's and Cornelius Nurseries Texas Certified Nursery Professionals
  
  
• Get exclusive swag and goodies (while supplies last) and photo ops

As heavy feeders, Firefly Petunias require regular fertilization to support their glow and need six to eight hours of bright sunlight daily. For more information about the event and product, visit https://www.calloways.com/events/.

About Calloway's & Cornelius Nursery  
Founded in Fort Worth, Texas, in 1986, Calloway's Nursery is a leading destination for Dallas-Fort Worth homeowners seeking top-quality plants and unparalleled customer service. Calloway's, which acquired Houston-based Cornelius Nursery in 1999, has a total of 29 locations between the two brands in Dallas-Fort Worth, Cedar Park, Houston and Galveston and employs more Texas Master Certified Nursery Professionals than any other garden center in the state. In addition to offering a wide variety of plants, flowers, shrubs, trees, vines and gardening supplies, Calloway's and its Cornelius Garden Services division offer planting services through Pick & Plant, Landscape Design & Installation, and Precision Maintenance to help customers beautify and maintain any exterior space. For more information and inspiration, visit https://www.calloways.com/.

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SOURCE Calloway's Nursery, Inc.

FAQ

How much does the new Firefly Petunia cost at Calloway's (CLWY)?

The Firefly Petunia is priced at $39.99 at Calloway's and Cornelius Nursery locations.

When will Calloway's (CLWY) launch the Firefly Petunia in stores?

The Firefly Petunia will be available in stores starting March 14, 2025.

What are the care requirements for Calloway's (CLWY) Firefly Petunia?

The Firefly Petunia needs 6-8 hours of bright sunlight daily and regular fertilization to maintain its glow.

Where can I see the Firefly Petunia's special launch event by Calloway's (CLWY)?

A special event will be held on March 15, 2025, from 6-8 p.m. at all 29 Calloway's and Cornelius Nursery locations.